Magic Spoon is a food brand that specializes in high-protein, keto-friendly cereals designed for health-conscious consumers. The company offers a variety of flavors, including Cocoa, Frosted, Blueberry, Peanut Butter, and Cinnamon, all with 0 grams of sugar and gluten-free ingredients. Magic Spoon aims to provide a healthier alternative to traditional cereals, appealing to individuals seeking nutritious breakfast options without sacrificing taste.
Targeting adults who are following low-carb or ketogenic diets, as well as those looking for healthier snack choices, Magic Spoon provides a subscription service that allows customers to build their own cereal bundles. Subscribers can enjoy benefits such as discounts, free gifts, and the flexibility to change flavors or skip deliveries. With a strong emphasis on quality ingredients and customer satisfaction, Magic Spoon has garnered significant positive feedback, establishing itself as a trusted choice for those seeking a modern twist on childhood cereal favorites.
Magic Spoon receives a mixed reception from consumers, with many expressing dissatisfaction regarding the product and service. While some reviewers appreciate the taste of certain cereals, describing them as "pretty good" and praising their low-carb, high-protein content, others vehemently criticize the flavors, likening them to "flavored sawdust" and "chemical flavored chalk dust." A significant number of complaints focus on customer service issues, with people struggling to reach support and feeling misled by subscription practices.
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Additionally, concerns about the ingredients, including claims of bioengineered components, contribute to the negative sentiment. Despite a few positive experiences, the overall feedback leans heavily towards disappointment. The sentiment is predominantly negative.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.7
30
100%
● Low
2.7 / 5 overall
=
30 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review May 2025.
Last 3 months
1.0
12-month avg
1.0
All-time
2.7
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Jul 24
1.0
1
Aug 24
1.0
1
Sep 24
—
0
Oct 24
—
0
Nov 24
1.0
1
Dec 24
—
0
Jan 25
—
0
Feb 25
—
0
Mar 25
1.0
1
Apr 25
—
0
May 25
1.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 30 most recent reviews.
Top complaintsof 16 negative reviews
Pricing44%
7 mentions
Payment issues19%
3 mentions
Refund13%
2 mentions
Customer service13%
2 mentions
“In February of this year I ordered 12 units of Magic Spoon online, bolstered by their claims of "Happiness 100% Guara...”
On “Pricing” · May 6, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Specialty Foods.
Overall rating and review count for this company and similar companies
In February of this year I ordered 12 units of Magic Spoon online, bolstered by their claims of "Happiness 100% Guaranteed." Some of the cereal was pretty good. Some of it was not, however; the granol... See more
I cannot reach customer service! They have no phone # it is only an email and they never respond. I never signed up for a subscription yet that they keep sending boxes that I don't want! Grrrr...
It is with regret that I post this review.
However, I need to warn people that this cereal is really not fit for human consumption, and can cause severe (and incredibly painful) vomiting, diarrhoea,... See more
this cereal tastes of protein shake powder, it smells like it too, the sickly sweet taste turns my stomach, and it sticks to my teeth. I am tired of seeing the bogus advertisements telling people that... See more
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In February of this year I ordered 12 units of Magic Spoon online, bolstered by their claims of "Happiness 100% Guaranteed." Some of the cereal was pretty good. Some of it was not, however; the granola I'd ordered was chewy and gummy, and very unpleasant to eat. After looking through their site and emails I'd received several times it seemed the only way I could reach them was via email. I also noticed that nowhere on their 'terms of service' or 'refund policy' did there appear to be any sort of guarantee. Both of these pages claimed Magic Spoon *might* issue a refund, but entirely at their discretion. This is absolutely not "Happiness 100% Guaranteed." I sent an email to the stated address, including my order number, the amount paid, and the problem I had with the product. I sent this email on March 3. It is now May 7 and I have not heard a word back from them.
Magic Spoon is offering a fraudulent guarantee, hoping to rope customers into a false sense of security when buying their exceedingly expensive product
I cannot reach customer service! They have no phone # it is only an email and they never respond. I never signed up for a subscription yet that they keep sending boxes that I don't want! Grrrr...
It is with regret that I post this review.
However, I need to warn people that this cereal is really not fit for human consumption, and can cause severe (and incredibly painful) vomiting, diarrhoea, headache and nausea.
I really would have loved this cereal to be awesome.
I have been on a keto-ish diet for more than 4 years, so I am (theoretically) the perfect target market for this product.
I ordered 4 boxes, and since Magic Spoon does not ship to my country, Australia, I also paid an exorbitant extra fee to have a third party company ship the items to me. I was that keen!
When the boxes arrived, I was excited. The packaging was very attractive.
But as soon as I opened the packets, I had the immediate intuition that this stuff was serious 'junk food'. The flavourings smelt incredibly fake. But I still wanted to give it a go.
Over the course of the afternoon and evening, I ate around 3 bowls of different Magic Spoon cereals. I only actually liked the taste of one - the Maple Waffle. The Peanut Butter was so-so, Cocoa kind of gross, and Frosted inedible.
I had some mild diarrhoea and stomach discomfort initially, but just put it down to the fact that I hadn't eaten anything 'cereal like' in a while. Also, I was wondering about the seed oils in Magic Spoon, since I tend not to use those, and wondered if they might have given me a reaction. The only other thing I ate that day aside from these cereals was my usual steak and greens. I had a small amount of cereal right before bed.
I awoke at 2am in the most horrendous pain, and spent the next 8+ hours vomiting and wretching this cereal out of myself. It was excruciating. I was so exhausted that I actually curled up in a doona on the cold tile floor next to my toilet and would just lapse in and out of consciousness in between bouts of vomiting and wretching.
After this initial 8 hours of hell, I had to cancel my entire work day (including of course losing my income for the day, since I am a business owner). I passed out in bed, and did not wake until 5pm the next day (today).... The intensely painful headache which started with the vomiting is still present now.
I started researching the ingredients in Magic Spoon, and I now realise why they are not shipping to Australia (well, at least one reason). That is, that one of the main ingredients in Magic Spoon, allulose, was actually banned here until very recently. It is still banned in the EU and other parts of the world.
Apparently, studies have shown that 0.5g of allulose per kg of weight can cause all the symptoms I experienced.
When there are 9g of allulose in each serving, that means that with 3 bowls, and being a smaller female, I ate the dose that this study shows causes severe gastrointestinal issues, diarrhoea and headache.
I really don't understand how this can be marketed as a food when eating a few bowls causes such severe issues.
Usually, I am pretty pedantic about looking at ingredients and reviews for new purchases, but for some reason I didn't do that with Magic Spoon. My bad. I paid a hefty price, and am still in recovery.
I hope my review prevents someone else from poisoning themselves with this stuff.
I have to say, the idea of Magic Spoon is actually awesome. Just needs tweaking in terms of the sweetener used (and possibly the seed oils, which aren't great either), and flavour profiles.
this cereal tastes of protein shake powder, it smells like it too, the sickly sweet taste turns my stomach, and it sticks to my teeth. I am tired of seeing the bogus advertisements telling people that the product tastes like some sort of "treat" I bought four boxes, all of different flavors, and they were 12.00 plus change each. this is unacceptable. I will stick with anything but magic spoon, I felt guilty sending the one box that I did not try to the food bank, that's how bad it really is. I hope they get sued for saying that it tastes "like a treat" save your money.
Just got a $39 box today and was excited to try them. I ate bowls of each of em. Then I saw after eating them that they contain BIOENGINEERED INGREDIENTS! NO WAY AM I EATING THIS CRAP! THAT STUFF IS SO UNHEALTHY AND CHANGES YOUR BODY, AND NOT IN A GOOD WAY. ALTERING THESE FOODS SERIOUSLY MESSES WITH YOUR IMMUNE SYSTEM AND CAUSES SICKNESS IN AND YOULL NEVER KNOW IT!!
This company is filled with fake reviews it’s absurd. Some of their product is pretty good but costs too much. Their fake review filled website should be investigated. Some of them actually talk about a different product lol
Really, improve your product before you put it to market. The only thing that was top notch was packaging. Taste was off with a milky taste, less flavor than expected, and sticks to my teeth after like glue. The worst part is that it is like eating crispy sawdust. It will scratch the inside of your mouth far worse than Captain Crunch. This product is not for anyone who has chewing issues at all - the cereal is so very hard (if you can call it cereal). Bowl and spoon were okay, but should be a whole lot nicer for price paid - silicone and cheap aluminum. Not totally healthy - is all that oil really needed? And lacks fortification. I bought this as a dieting aid, and that sadly, is all it is. Nutrisystem even tastes better, and that is saying something.
I purchased 4 packs of cereal thought to purchase it because theyre keto. took over a week to deliver, then I get an email saying its been delivered even though I didnt receive it, and then i knew once again this is an EVRI pattern that keeps happening, (EVRI I have completely stopped using) my parcel must be dumped at the main entrance by EVRI, I always ask companies if they use EVRI before purchasing, and I cant remember if I asked them or not but theyre very manipulative because it says they use DHL but then I see Hermes on my box, I dont understand how companies even use EVRI!!
I spent $40 on 4 packs of cereal for it to once again just be dumped outside on the filthy floor, i wont be buying again.
Also the actual cereal itself, I havent tasted all of them ive only tasted the peanut one, the taste starts out nice but then has a really weird after taste of weigh protein which lingers in your mouth which is revolting...
Havent tried the rest of them but I believe in the youtube reviews ive seen that they also probably wont be so good, last time buying this product....
If the rest were good I would have probably purchased again, but after dumping my stuff out even if the rest are good, I wont be buying...
Update: They told me they will refund but and were very polite to be honest, how they dealt with my complaint i appreciate, so I changed the 1 star to 3.
tastes like if a really weak wizard conjured up some froot loops from just sand. Tastes like if you made flavorless cheese puffs and ran them through a warehouse where some froot loops were stored. Tastes like if froot loops died and their corporeal body was now dust, and the long faded memory of it's phantom wisped by you while you were sleeping and you faintly remembered it the next day.
while the health benefits compared to actual froot loops might be great, the flavor is lacking, the box is small, and the price is actually a bit insulting. I can't recommend this
The fact is magic spoon have a great product. However they really undermine themselves in two ways. One, it is very expensive, to the point of barely being justifiable. Two, and muc worse, they bombard you with supposed "offers" that turn out to never actually apply to you. At first i thought this was an error, that I had made a mistake. I contacted the company and was assured on my next order of course these offers would be available to me. But when the time came it was a nope, those offers only apply to new customers and I has just been lied to. The company website makes no effort to warn you of this, just keeping the offer up as a banner ad the whole time with no details explained. Shameless bait and switch tactics and the final straw for me. I won't be going back to them or recommending them to anyone. A good product ruined by sketchy business practices. I hope they learn to do better.
I can say that the customer service was excellent, but the product for me, was terrible. It gave me horrible gas and upset my stomach. I emailed the company and they refunded me my money within a few days of responding to my email. I did purchase the cute bowl and spoon and kept them. But, unfortunately, have four boxes of cereal that I will never put in my mouth again!
What u read are true these are amazing.... this stuff is amazing, it's a miracle there is so little carbs and we all know cards are the killer. Full of protein aswell just what u want from a snack, poor people and wannabes will complain about the price, co.parwd it to the carb amd sugar filled rurbished u just pay for a high quality product for
The flavours are unbelievable unfortunately the packs are small 200g that's 2 bowls for me so they taste amazing and are healthy just they should sell them in 400 or 500 packs so u need to order less lol, 10/10 awesome
It was purely out of curiosity that I bought a box of the fruity cereal. I have to admit, I am a 60 year old man who still feels like a kid. The morning I tried the cereal I went total 6 year old. Made a bowl, found some cartoons on tv and enjoyed my entire breakfast.
The fruity cereal tasted like what I remembered, perhaps just a bit different. I like the fact that the cereal contains no sugar. I will definitely buy again
I do not know how you could give this chemical flavoured chalk dust anything but a 1 star review in good conscience. Ordered a pack of them and none of the flavors remotely resembled what they were supposed to be. The texture and aftertaste made them all practically inedible, especially for the price.
I ordered the bundle an 2 extra flavors. I am a cereal eater and gym rat. However so far only the Fruity flavor is actually tasty. The graham cracker has no taste really, oatmeal cookie doesn'teven taste like oatmeal, frosted is ok, have not yet tried the cocoa flavor but overall the only flavor I would buy a again is Fruity...the rest are duds.
The peanut butter chocolate chip cereal bar what is the most disgusting thing I have ever tasted. It is dry, bland and flavorless. I emailed the company twice did not get a response. It said it’s 100% guaranteed. Do not waste your money. It is absolutely disgusting and unedible. I shared it with two of my friends and they both agreed.
Magic Spoon - tasty comfort food with well-rounded nutrition
Magic Spoon is an amazing, fresh take on breakfast cereal. With a wide variety of tasty options, Magic Spoon comprises a third of my new, healthier lifestyle as a delicious, hearty, and nostalgic meal that I look forward to every day. I have recently switched to non-dairy milks, and the sweetness and umami of the Magic Spoon cereal complements any sort of milk, from any source. I had been hoping for a cereal that would allow for a low sugar, high protein lifestyle, and happening upon Magic Spoon was a miracle. While not as low cost as traditional cereals, keeping to a more keto friendly diet is well worth the investment. I have Magic Spoon on subscription, as it comprises a significant part of keeping me from desiring to order out for food, as well as satisfying my over-active sweet tooth without compromising my protein and carb intake, which helps immensely with my increased exercise regimen. Trying new flavors keeps things exciting, and their flavor masters have yet to disappoint. Overall, great company that is consistently innovating, and very much cares about it's customers and their cereal experience.
Magic Spoon is a food brand that specializes in high-protein, keto-friendly cereals designed for health-conscious consumers. The company offers a variety of flavors, including Cocoa, Frosted, Blueberry, Peanut Butter, and Cinnamon, all with 0 grams of sugar and gluten-free ingredients. Magic Spoon aims to provide a healthier alternative to traditional cereals, appealing to individuals seeking nutritious breakfast options without sacrificing taste.
Targeting adults who are following low-carb or ketogenic diets, as well as those looking for healthier snack choices, Magic Spoon provides a subscription service that allows customers to build their own cereal bundles. Subscribers can enjoy benefits such as discounts, free gifts, and the flexibility to change flavors or skip deliveries. With a strong emphasis on quality ingredients and customer satisfaction, Magic Spoon has garnered significant positive feedback, establishing itself as a trusted choice for those seeking a modern twist on childhood cereal favorites.
