Magic Spoon is a food brand that specializes in high-protein, keto-friendly cereals designed for health-conscious consumers. The company offers a variety of flavors, including Cocoa, Frosted, Blueberry, Peanut Butter, and Cinnamon, all with 0 grams of sugar and gluten-free ingredients. Magic Spoon aims to provide a healthier alternative to traditional cereals, appealing to individuals seeking nutritious breakfast options without sacrificing taste.
Targeting adults who are following low-carb or ketogenic diets, as well as those looking for healthier snack choices, Magic Spoon provides a subscription service that allows customers to build their own cereal bundles. Subscribers can enjoy benefits such as discounts, free gifts, and the flexibility to change flavors or skip deliveries. With a strong emphasis on quality ingredients and customer satisfaction, Magic Spoon has garnered significant positive feedback, establishing itself as a trusted choice for those seeking a modern twist on childhood cereal favorites.
Magic Spoon receives a mixed reception from consumers, with many expressing dissatisfaction regarding the product and service. While some reviewers appreciate the taste of certain cereals, describing them as "pretty good" and praising their low-carb, high-protein content, others vehemently criticize the flavors, likening them to "flavored sawdust" and "chemical flavored chalk dust." A significant number of complaints focus on customer service issues, with people struggling to reach support and feeling misled by subscription practices.
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Additionally, concerns about the ingredients, including claims of bioengineered components, contribute to the negative sentiment. Despite a few positive experiences, the overall feedback leans heavily towards disappointment. The sentiment is predominantly negative.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.7
30
100%
● Low
2.7 / 5 overall
=
30 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review May 2025.
Last 3 months
1.0
12-month avg
1.0
All-time
2.7
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Jul 24
1.0
1
Aug 24
1.0
1
Sep 24
—
0
Oct 24
—
0
Nov 24
1.0
1
Dec 24
—
0
Jan 25
—
0
Feb 25
—
0
Mar 25
1.0
1
Apr 25
—
0
May 25
1.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 30 most recent reviews.
Top complaintsof 16 negative reviews
Pricing44%
7 mentions
Payment issues19%
3 mentions
Refund13%
2 mentions
Customer service13%
2 mentions
“In February of this year I ordered 12 units of Magic Spoon online, bolstered by their claims of "Happiness 100% Guara...”
On “Pricing” · May 6, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Specialty Foods.
Overall rating and review count for this company and similar companies
In February of this year I ordered 12 units of Magic Spoon online, bolstered by their claims of "Happiness 100% Guaranteed." Some of the cereal was pretty good. Some of it was not, however; the granola I'd ordered was chewy and gummy, and very unpleasant to eat. After looking through their site and emails I'd received several times it seemed the only way I could reach them was via email. I also noticed that nowhere on their 'terms of service' or 'refund policy' did there appear to be any sort of guarantee. Both of these pages claimed Magic Spoon *might* issue a refund, but entirely at their discretion. This is absolutely not "Happiness 100% Guaranteed." I sent an email to the stated address, including my order number, the amount paid, and the problem I had with the product. I sent this email on March 3. It is now May 7 and I have not heard a word back from them.
Magic Spoon is offering a fraudulent guarantee, hoping to rope customers into a false sense of security when buying their exceedingly expensive product
I cannot reach customer service! They have no phone # it is only an email and they never respond. I never signed up for a subscription yet that they keep sending boxes that I don't want! Grrrr...
It is with regret that I post this review.
However, I need to warn people that this cereal is really not fit for human consumption, and can cause severe (and incredibly painful) vomiting, diarrhoea, headache and nausea.
I really would have loved this cereal to be awesome.
I have been on a keto-ish diet for more than 4 years, so I am (theoretically) the perfect target market for this product.
I ordered 4 boxes, and since Magic Spoon does not ship to my country, Australia, I also paid an exorbitant extra fee to have a third party company ship the items to me. I was that keen!
When the boxes arrived, I was excited. The packaging was very attractive.
But as soon as I opened the packets, I had the immediate intuition that this stuff was serious 'junk food'. The flavourings smelt incredibly fake. But I still wanted to give it a go.
Over the course of the afternoon and evening, I ate around 3 bowls of different Magic Spoon cereals. I only actually liked the taste of one - the Maple Waffle. The Peanut Butter was so-so, Cocoa kind of gross, and Frosted inedible.
I had some mild diarrhoea and stomach discomfort initially, but just put it down to the fact that I hadn't eaten anything 'cereal like' in a while. Also, I was wondering about the seed oils in Magic Spoon, since I tend not to use those, and wondered if they might have given me a reaction. The only other thing I ate that day aside from these cereals was my usual steak and greens. I had a small amount of cereal right before bed.
I awoke at 2am in the most horrendous pain, and spent the next 8+ hours vomiting and wretching this cereal out of myself. It was excruciating. I was so exhausted that I actually curled up in a doona on the cold tile floor next to my toilet and would just lapse in and out of consciousness in between bouts of vomiting and wretching.
After this initial 8 hours of hell, I had to cancel my entire work day (including of course losing my income for the day, since I am a business owner). I passed out in bed, and did not wake until 5pm the next day (today).... The intensely painful headache which started with the vomiting is still present now.
I started researching the ingredients in Magic Spoon, and I now realise why they are not shipping to Australia (well, at least one reason). That is, that one of the main ingredients in Magic Spoon, allulose, was actually banned here until very recently. It is still banned in the EU and other parts of the world.
Apparently, studies have shown that 0.5g of allulose per kg of weight can cause all the symptoms I experienced.
When there are 9g of allulose in each serving, that means that with 3 bowls, and being a smaller female, I ate the dose that this study shows causes severe gastrointestinal issues, diarrhoea and headache.
I really don't understand how this can be marketed as a food when eating a few bowls causes such severe issues.
Usually, I am pretty pedantic about looking at ingredients and reviews for new purchases, but for some reason I didn't do that with Magic Spoon. My bad. I paid a hefty price, and am still in recovery.
I hope my review prevents someone else from poisoning themselves with this stuff.
I have to say, the idea of Magic Spoon is actually awesome. Just needs tweaking in terms of the sweetener used (and possibly the seed oils, which aren't great either), and flavour profiles.
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this cereal tastes of protein shake powder, it smells like it too, the sickly sweet taste turns my stomach, and it sticks to my teeth. I am tired of seeing the bogus advertisements telling people that the product tastes like some sort of "treat" I bought four boxes, all of different flavors, and they were 12.00 plus change each. this is unacceptable. I will stick with anything but magic spoon, I felt guilty sending the one box that I did not try to the food bank, that's how bad it really is. I hope they get sued for saying that it tastes "like a treat" save your money.
Just got a $39 box today and was excited to try them. I ate bowls of each of em. Then I saw after eating them that they contain BIOENGINEERED INGREDIENTS! NO WAY AM I EATING THIS CRAP! THAT STUFF IS SO UNHEALTHY AND CHANGES YOUR BODY, AND NOT IN A GOOD WAY. ALTERING THESE FOODS SERIOUSLY MESSES WITH YOUR IMMUNE SYSTEM AND CAUSES SICKNESS IN AND YOULL NEVER KNOW IT!!
I do not know how you could give this chemical flavoured chalk dust anything but a 1 star review in good conscience. Ordered a pack of them and none of the flavors remotely resembled what they were supposed to be. The texture and aftertaste made them all practically inedible, especially for the price.
The peanut butter chocolate chip cereal bar what is the most disgusting thing I have ever tasted. It is dry, bland and flavorless. I emailed the company twice did not get a response. It said it’s 100% guaranteed. Do not waste your money. It is absolutely disgusting and unedible. I shared it with two of my friends and they both agreed.
Years ago my cousin and I were training for two different sporting events. Mike Matarazzo was training for the Mr. Olympia competition and I was chasing my kickboxing title. We were very healthy eaters and for both of us when we were in the same place would enjoy breakfast Mike's favorite was whole wheat pancakes. The thing that we shared in common since we were children was cereal, however we started our health kick at an early age so there was very few cereals out there that provided any type of nutrition. About 2 weeks before my cousin Michael passed away in 2014 we had decided to create some type of breakfast cereal that would contain a high protein content as well as fiber no sugar or low sugar and medium complex carbohydrates. We contacted a few organizations that specialized in breakfast cereals and I think that if it wasn't for Michaels death we would have came up with something a lot healthier and definitely a lot more affordable than magic spoon. I am not debating that in some way or another this cereal is healthy however at $10 to $12 a box it would be cheaper to buy a couple of 2 lb containers of whey protein and call it a day. This company uses eye-catching colorful childlike designs on their boxes considering it's an adult cereal I'm not really understanding the graphics and as far as the price goes one of the offers was $10 a box a minimum of four boxes that's $40 for breakfast cereal that really doesn't go as far as you would think it would. Now that I have seen the product and I have seen the prices and the box designs I believe it's time to revisit the dream that my cousin Mike and I had a few years ago before magic spoon was even an idea on a piece of paper. This product is not what it claims to be the taste is not what it claims to be and considering the fact that we are going through one of the worst recessions we've ever had the price they are asking for the cereal is absolutely ridiculous and it has fueled my desire to create a protein base cereal with all the necessary nutrition that not only adults can enjoy but also children as well to gear them away from the high sugar content of the regular cereals out there and hopefully bring a breakfast brand name into the mix. I'm not sure where all these five star reviews are coming from they must be giving out free cereal or paying people to write these reviews but it infuriates me that this company with a childish graphic design would charge this much money at the worst possible time in this country's history and I'm almost insulted by it so now it's time to bring an incredible amount of competition so people can actually afford a healthy cereal.
I should have trusted my gut when I first looked at the ingredient list, but by inner child really wanted it to be good so I tried it anyway.
Calling this "healthy cereal" should actually be against the law. And what is worse, is that you will see on their website that they are boasting a review from a type 1 diabetic 3-year-old. As far as I'm concerned, that is just as disgusting as anything Kelloggs or other brands do.
To be fair and balanced though, I will say this: if you like the taste of chemicals and milk by-products, this cereal might be for you. You will continue to burp up the artificial taste for hours, but who knows, that might fill that nostalgic void in your life.
Magic Spoon is a food brand that specializes in high-protein, keto-friendly cereals designed for health-conscious consumers. The company offers a variety of flavors, including Cocoa, Frosted, Blueberry, Peanut Butter, and Cinnamon, all with 0 grams of sugar and gluten-free ingredients. Magic Spoon aims to provide a healthier alternative to traditional cereals, appealing to individuals seeking nutritious breakfast options without sacrificing taste.
Targeting adults who are following low-carb or ketogenic diets, as well as those looking for healthier snack choices, Magic Spoon provides a subscription service that allows customers to build their own cereal bundles. Subscribers can enjoy benefits such as discounts, free gifts, and the flexibility to change flavors or skip deliveries. With a strong emphasis on quality ingredients and customer satisfaction, Magic Spoon has garnered significant positive feedback, establishing itself as a trusted choice for those seeking a modern twist on childhood cereal favorites.
