Just ok with too many texts
Just ok with too many texts

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Activation process just didn't work when I tried to activate the SIM upon it's arrival. The account I had to make with Asda to order the SIM was not recognised. I had to waste my time battling with that and then calling customer services. To be fair to them - the account seems to be working now however I am still getting activate your account to use your SIM emails. Leaves me little faith the Sims going to continue working from month 2 onwards when the next £5 is due to come out.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Easy to purchase and receive but consistent issues with the app/website trying to sort PAC and settings for my contract.
Mobile Data when in Greece will not connect .
I cannot log into the mobile App and hence cannot see my account. Help desk have tried a few times and I will keep asking them. I conclude there are problems with the online system. Although the contract is a good deal I cannot recommend Asda mobile to anyone so far.
I put a £0 spend limit however on my first bill there has been additional charges which shouldn't have occurred based on my chosen spend limit
So hard to understand. Hard to find your way around the site and loads of pages don’t work. They just simply don’t activate when you click on them.
Promotion not given
So far, reception, calls and all the important stuff is ok and it's cheap which is also a bonus. My problem is that I had to get a rolling pay-as-you-go bundle when I really wanted a monthly fixed contract but however much I try Asda mobile will not let me get a contract, I keep going round and round using their app trying to link my Asda store and mobile accounts and until I can do that I can't get a monthly contract and each time it either fails or keeps returning me to the same screen. Multiple phone calls to customer service haven't helped and I'm now getting texts telling me to top up my sim when it's on a monthly bundle. So, mobile service so far is good whilst technical service is just frustrating. I will probably stick to a monthly pay-as-you-go bundle because it has broken my spirit but I miss out on Asda points and rolling unused data.
Asked for an Asda SIM on 16th June, which arrived in 3-4 days. Popped it into my phone, works for inbound calls only because Asda are so SLOW setting up my DDM that I won't actually be able to make any calls until at earliest July 10th. In the interim they have sent me two or three eMails saying I cannot have 'another contract' because, I assume, my wifes monthly SIM costs are paid from the same bank account. It'd be easy to lose the will to live with their archaic, tedious, account set-up efficiency.
Price is right. App is horrible , dont understand how can U overlook this detail
Best speeds achieved today with broadband speed checkers (genuine): Ping Download Upload 59 ms 5.57 Mb/s 8.25 Mb/s Is ASDA throttling bandwidth? With this performance, ASDA mobile can no longer be our go-to provider. Shame, because ASDA mobile was great a few years ago before the change to Vodafone.
I had to phone and ask about my purchase as after nearly 10 working days I still hadn't recieved it got no explanation why it had not been sent out after going through numerous questions then recieved 2 days after phone call .
I ordered sim on 6th June. The sim was posted on 19th June and I received it on 21 June but have been billed from 10 June. Also to transfer your number help states go to your account and your profile. But there is no setting so I phoned Asda. To be fair it was quick. I am just waiting for my number to be transferred
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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