could not under stand a word when we…
could not under stand a word when we called the call center

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
could not under stand a word when we called the call center
Well reception is not 90% coverage as it said
The activate your bundle web link for sim only customers has never worked
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Great first interaction when I was thinking of joining, when I did and needed help, 30 mins for someone to answer.
I felt the first person I spoke to about the initial set up, was over confident, although not knowing enough & struggled to understand the English language. Which has left me unconfident about my plan. On my second attempt the person I spoke with was much more helpful, but different to understand with their accent, which can't be helped.
it was ok but improvement needed it was easy enough to order new sim although mine took forever to come nearly 2 weeks the switching my number to asda mobile wasnt easy and very stressful. unlike what it says online there was no option on my account to transfer my number so i had to phone up, i am deaf so i had to use the text relay service and it was just unneccsarily complicated. when you should be able to do it online i advise asda mobile either develops a live chat or being able to transfer number on your account because all the hassle i went through totally put me off
Couldn’t register on the website. Took out a monthly account but they put the sim on a pay as you go. Not a great start
I used to shop on line with Asda then the price of delivery went up a lot so I go for the cheapest deliver.
The process was easy enough , but trying to create an account was impossible, still haven’t created one , you say my email is not recognized for this account, but you keep sending me emails ? Can’t reset password, If you can help, would be greatly appreciated
Good value contract with rapid delivery and number switch. However, the Asda Mobile app leaves a lot to be desired! 4 screens to click through every time. Why? Also sparse information. Does not show the data rollover. Please update to a decent app!
Helpline is good and contract deal was worthy of a 5 star rating but contract had to be cancelled by customer due to SIM arriving late.
I like the simplicity of the Asda PAYG plan. The sim card arrived quickly enough. However, it was difficult to activate the sim card with my password being rejected both on the desk top and new mobile. I was about to go on the help line when the password suddenly was accepted. This took several days to resolve. Everything is good now.
The sim card works nicely but your web site was hard to understand and navigate. The information about the sim cards and the packages wasn't very informative and it would probably be helpful if it was put on there that you need to create an account first. Because I put in my details so it would deliver my sim card but because I hadn't created an account it wasn't working and it didn't say anywhere that I needed to create an account first. After I got an account it said that my free sim card would arrive shortly but it didn't. After a couple of weeks I bought a package and then the sim card and package arrived quite quickly. It would have been helpful if it had said that I needed to buy a package first, but other wise I'm happy with the service.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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