I am still waiting for my my SIM!
I am still waiting for my my SIM and change over to you more than two weeks. You have my bank details for direct debit and will be charging me. I am not happy.

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
I am still waiting for my my SIM and change over to you more than two weeks. You have my bank details for direct debit and will be charging me. I am not happy.
The service is a joke. Website fails every time I try to register the SIM I bought. Asda should stick to selling bananas.
Nightmare app can’t log in tried to get through to report issues via the number online went to Voda phone answering service awful
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
I have purchased two £4 text talk sims now costing £8 in total and on neither occasion have I been able to get them to deliver the one months unlimited text talk service, each time they required a top up of a further £4 this is abysmal service the fact that their logon register software allows this to happen is just atrocious front end service design, if I could give them less rating... I would, gladly.
25 days, 3 promised sims, 3 calls to customer service later, these jokers still haven't managed to deliver a single sim. Now begins the probably fruitless attempt to get a refund. P.S. In the same time I have received no less than 8 sims (mostly for friends and family) from other companies to the same address, most for free, most within 3 working days AT MOST! Its not as if I live on a remote island 500 miles from anywhere! Even royal mail can find my address, god knows who or what Asda Mobile get to deliver (if indeed they aren't scammers that take the money and run).
Could not connect to the network
i took out a contract for 12 months, got a sim card that did not work, and have been on to support 3 times, and still waiting for a SIM that will work ,
On-line porting did not work, had to call customer service. Registered an on-line account, but login credentials were not recognised a few days later; a website banner advised that I needed to reset my password and apologised for any inconvenience caused. The password reset did not work. Spoke to customer service (28/08/25) who stated that a website update was in progress and to try again later. No comment was given regarding the password reset message. However the Asda mobile representative was keen to point out that I wouldn't get such a good deal anywhere else, or in other words 'you get what you pay for'. Switching my wife's number to Lebara was a breeze.
Avoid Asda mobile. The customer service is terrible. There is only a call centre in Egypt. Language barriers are an issue. If you have a genuine problem as I did no one can help. Hey tell you a manager will call back but they don’t. It also takes 6 days for phone to arrive despite it saying one day. I tried to purchase an iPhone 15 but the site kept glitching. I tried so many times repeating the process, i accidentally ordered an iphone 15plus. I called customer services within a couple of hours and explained my mistake. They couldn’t swap it but said it wasn’t a problem. They said they had cancelled the order and told me to re order the correct phone. They were clear they had cancelled the order for me. I ordered the iPhone 15 as I was advised. No phone arrived after a couple of days. After several calls I was told Asda cancelled my order as I ordered 2 phones in one day, despite this being what I was told to do. No emails to inform me about any of this. I needed a phone asap before trip to NY. I had to go and buy one off the shelf as I then didn’t have time to wait for a contract phone. I wasn’t happy. I was told both Asda mobile phones were cancelled. I got back from holiday to find the ‘cancelled’ iPhone 15 plus had arrived at my home. It was sent 6 days after it was cancelled. I was charged for that phone and also charged for an iPhone 15 that Asda cancelled and never sent. This has led to 5 weeks of phoning, pleading and arguing to get my money back and send back the cancelled phone. The short version is I spent 3 full days in the house waiting for it to be collected. Hours on the phone asking for help. Asda Mobile customer services is completely useless and cannot solve anything. Managers rarely call despite promises. They are unable to solve anything and blame other departments. No one takes responsibility. I have finally managed to return the iPhone 15plus but still have no refund six weeks after it was cancelled. I have managed to claim back the money for the iPhone 15 that I never received but was still charged for by opening a case through PayPal credit. I am still working on getting a refund for the iPhone 15plus. This has been completely upsetting and stressful. No one helps or cares. They blame other departments. I am a teacher and this experience has completely ruined my holidays as I have spent most of the holiday trying to get my money back. Asda mobile is unprofessional and incompetent. Worst customer service experience I have ever encountered. Avoid Asda mobile.
Most unreliable network provider. Truly pathetic. If sim card is faulty and doesn’t work they will send another sim which holds different number then your original number. They don’t tell you this, and it takes time to register and than they will change to your old number. Also, unprofessional caller Centre or customer service
Very bad reception in the SO32 area looking to change provider because of it, I’m dependant on the phone for work.
Complete unusable website. Nothing works. I can't renew my sim package - just won't let me. Decided to move to another provider but can't get a PAC code either through the website or by text. So I'm faced with moving and changing my number but it will be worth it just to get away fro the total lack of service Asda provide.
Every month for the last six months or so my automatic payment on my two Asda mobile phones has not been taken and I get a text from Asda saying so. Every month I have had to telephone Asda and they say it is a glitch that will be sorted. It NEVER IS! It goes on and on and today, yet again, I have given them all the details they already have on file. This time they say they couldn’t take it because they don’t have a billing address! I gave them that when I set the auto payment up and have given it every time this situation has arisen over the last few months! A total and complete shambles! I can’t believe that a company like this can be so completely incompetent! John D.Spooner.
Hopeless and incompetent. I switched to Asda 2 months ago because their competitors are worse than useless. Now 2 months down the line they have still been unable to transfer my old number to my new phone. I have bought a phone which is essentially useless and I am socially isolated and unable to use my phone for work as everyone is refusing to respond to my messages and calls as my phone is now showing as an unrecognised number. Two official complaints later they have sent me emails detailing the solution but they don’t work and it seems that they are unfamiliar with the phone as I am told to click on tabs and links which don’t exist on this phone. I will be taking them to court to recover the costs of the phone and contract as they cannot provide me with a correctly functioning phone and network connection
I ordered a preloaded Sim on line. Was advised 2 to 5 working days for delivery. The sim finally arrived 3 weeks later. I had to stay with my previous mobile sim provider for another month at an additional £10 cost while I waited for delivery of Asda Sim.
Bought ASDA pre-loaded 50GB data SIM, doesn't let you start without SMS confirmation (not really an option on a mobile hotspot) and if you get through that (somehow, without any data) you get access to a portal where you can sign up for a contract. Absolutely useless, do not buy under any circumstances, possibly just a scam to get contract customers.
I have been trying to cancel the sim only plan since the 9th of july (see prev review) Despite complying with requests for id data several times, the replies i have recieved alegedly from asda Mobile continually request information which will to All intended purposes identify my bank account as they continually request digits from my account number and the whole sort code, as a result of this intrusive behaviour , i have made a REPORTto both OFCOM THE POLICE AND TO COUNSEL, i shall also if necessary discuss this issue with vodafone These so so called customer service agents seem predominantly from india, but i recognise scam behaviour, so i suggest ASDA review training in order to root out these bad apples, tarnishing ASDAS good name. TAKE NOTE SIM WILL NEVER BE ACTIVATED, AND DIRECT DEBIT CANCELLED
First sim didn't arrive. 2nd one did and phone still not working after 4 days.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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