Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
So far everything is fine, Some difficulty setting up the new sim card as no local shop and staff to do it for me.(i;m not good at technology!) The customer service person I spoke with on the phone was very patient and helpful and I also have a very helpful neighbour.
I would like to obtain another sim for my wife but I can only purchase one. Ive always had 2 contracts with other providers. Asda is the first one that doesn't allow this.
The operators were polite and helpful and were able to sort out the queries I had.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
The half price line rental as part of the anniversary deal makes it all the more worthwhile
Was quick and easy to change my provider and keep my old number
I recently decided to move to Asda as their sim only package was very competitive. I’m not quite so keen on not being able to send a iMessage and the signal is weaker, but I feel more in control than when I was with a competitor.
SIM card arrived fairly quickly After installation I had a few problems linking my account and my new number but managed to sort it out without help. So far so good.
Easy to switch over my old number.
I am very happy with my purchase but the reason I didn’t give 5stars was that it took 2days for my PAC code to activate during that time I couldn’t receive calls and even though my old number is working on my phone it still displays the Asda assigned number and Asda support can not help me to change it to my normal number
This is my back up phone, wanted something cheep and easy, Asda seemed to be the answer
Everything went well and I managed to keep my old number, but it did take some time to link it to the app
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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