One Choice Apparel is a UK-based shopping and fashion retailer specializing in a diverse range of clothing items, including T-shirts, long-sleeve shirts, sweatshirts, hoodies, bottoms, and outerwear. The company focuses on offering trendy and uniquely designed apparel that aims to cater to consumers looking for stylish and fashionable options. Their product lineup also features accessories, making it a comprehensive destination for those seeking to enhance their wardrobe. Targeting fashion-conscious individuals, One Choice Apparel emphasizes the importance of making informed and sustainable choices in fashion. The company promotes ethical practices through their product selections and offers unique deals such as "Lucky Dip" mystery boxes, appealing to adventurous shoppers. With a commitment to providing high-quality clothing that stands out, One Choice Apparel strives to meet the needs of customers who value both style and sustainability in their fashion choices.
One Choice Apparel receives a mixed reception from customers, with a significant number expressing dissatisfaction. While some reviewers praise the quality of the products, noting the excellent fabric and unique designs, many others report issues with customer service and delivery times.
Complaints about delayed shipments are common, with some orders taking weeks to arrive, and several customers mention a lack of communication from the company regarding their inquiries. Refund requests often go unanswered, leading to frustration among consumers. Despite the positive feedback on product quality, the overall sentiment is marred by the negative experiences related to service and fulfillment. Consequently, One Choice Apparel struggles to maintain a favorable reputation, with many customers feeling let down by their shopping experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.3 | 60 | 100% | -1.2 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 2.0 | 1 |
| Oct 24 | 5.0 | 1 |
| Nov 24 | 5.0 | 1 |
| Dec 24 | 4.0 | 1 |
| Jan 25 | 5.0 | 2 |
| Feb 25 | — | 0 |
| Mar 25 | 5.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | 3.0 | 2 |
| Jun 25 | 4.0 | 2 |
| Jul 25 | 1.0 | 1 |
| Aug 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“The designs on all the products are amazing, very good quality hoodies, for a really affordable price”
“Customer service seems none existent”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.
| Company | Overall | Legit | Delivery | Quality | Service | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.3 out of 5 (poor) | 100 out of 100 | 2.3 out of 5 (poor) | 3.5 out of 5 (good) | 1.7 out of 5 (poor) | — | 60 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 1.3 out of 5 (poor) | 1.9 out of 5 (poor) | 2.5 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.7 out of 5 (poor) | 3.0 out of 5 (fair) | 2.2 out of 5 (poor) | +12% | 368 |
Bottom line: One Choice Apparel is #4 of 5 on overall rating in this group. On service, Red Run scores higher (5.0 vs 1.7).
60 reviews of One Choice Apparel. Filter by what matters to you.
I read a lot of negative reviews and was very worried. I didn’t hear anything after 11 days, and didn’t get any notification that my item had been posted. But it arrived after 12 days. Really good quality, gorgeous item, really happy with it. I wanted to order more tbh but there were glitches on the website when viewing it on my phone. Only given 4 star instead of 5 due to lack of communication. Maybe they’re busy.
Ich habe am 7.3.2024 zwei tshirts bestellt und auch bezahlt. Habe nie eine auftragsbestätigung erhalten und meine email an den support wurde BLOCKIERT!!! Die T-Shirts habe ich dann plötzlich doch noch erhalten. Aber keine bestellbestätigung, keine versandbestätigung... Da denkt man, man wurde betrogen. Da die Shirts dann doch geliefert wurden und die qualität auch gut ist, ändere ich gerne meine bewertung von 1 auf 3 sterne.
Ordered and given one date then that passed. Emailed them finally got a new date All in all item took over 8 weeks to arrive. I understand they print to order so assumed a busy period. On first inspection items are amazing incredibly vibrant and the hoodies themselves of a good quality. After the first wash the transfers began to crack and show signs of wear. (the back more than the front) Now it's at a point the transfers have completely washed off the back and only specks of yellow showing. The grey from the first wash you couldn't see the transfer at all. The hoodie it's self is thick and showing no signs of broken stitching or anything along those lines. But you can't make out the design at all and it's such a rough looking 'distress' it's not really a wearing out the house item. It's a shame I love the idea of this business plan in long lasting print as order idea. But the transfer (main point of the order as well) has let it down big time. I have ordered much cheaper items that have lasted far longer.
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Polarized pattern: few middle ratings. 30% of recent reviews are 4–5★ and 63% are 1–2★.
Oh man, where do I start! Firstly, here’s what I have observed about this company; a really well put together and professional looking website that isn’t backed up with customer service. Communication is poor, I mean really poor, and delivery times aren’t clear at all. I waited over 7 days to get a email reply to find out when I could expect delivery, when I was told it would be sent out the following week I asked for a refund. I didn’t receive a email reply until I emailed several times asking for a refund, when I finally got a reply it simply said the tee had been sent. In the end the tee took 2 weeks to be delivered and the customer service was so awful that I’m not interested in wearing the tee at all. And if I was I would be disappointed in the fit. But I’m not going to send it back, I really cba to go through the process. I’m just going to let it sit there gathering dust until it eventually goes to a charity shop. The thing is, if they were just honest from the start and said deliveries take 2 weeks I would have probably been ok. But they take over a week to reply to emails, do not monitor their social accounts and don’t seem to acknowledge requests in emails or listen to any of the feedback in reviews. Bad experience, I would avoid.
Not able to contact the company. Emailed multiple times about a return, no response.
Great products. Good quality. Order didn't arrive due to courier, but they resend the order very fast and costumer focussed!
Abysmal!!! This is a company that thinks that allegedly being ecologically friendly gives the right to avoid giving any form of customer service. It’s clear on Trust Pilot that this is the case….Jack only responds to the positive comments. Bought items that were too big and wanted to return them. Website mentions a returns service but when you try and use it, the function doesn’t exist. Tried emailing, leaving messages on social media sites, but no response. Tried sending the goods back (at considerable cost) and multiple letters to the postal address on the website, but they were returned stating that ‘the company is no longer at this address’. Still get sales emails from them, so I know that they’re still operating; just not for the address that was stated on the website. Please avoid!
They make me very difficult to contact them and when you do they like to make you wait. The quality of their clothes are horrendous. I bought 2 t-shirts, both 2XL and they were incredibly small for the size. It fit better on my housemate who wears medium. The quality of the top is so bad too, you'd find better quality in Primark. The company has the looks and feelings of a scam. September 11th. I have sent the items back via signed tracking over a week ago. Sent to the address on their website. I have emailed asking for my refund and I have been ignored for a week now. Awful company, it's a scam
I ordered multiple t-shirts, however I never saw the shadow of them. I have sent 10 emails and tried calling them, however no response was ever made. NEVER buy here!
While the clothes themselves seems nice enough, they took weeks to arrive. Once they did arrive, some items did not fit, so we both sent multiple emails asking for support with making a return but had zero response. We ended up sending the items back to the return address anyway with the blind hope that we would get a refund once received. But weeks later and nothing. Now we have lost both the items and our money. We feel totally scammed and will never use this company again.
Absolutely don’t buy from here it’s all sub standard cheap cheap fake products they clearly state they have a uk branch it’s all a lye it takes 4 /5 weeks to reacive your goods and they are 100% fake KEEP AWAY they will take your money and you won’t get a refund 100% scammers I WILL get this site shut down in uk that’s a promise👎👎👎👎👎
Company return policy doesn't exist. Make sure that you read the reviews before ordering from them. In case you have to make a return, the company will not pay for shipping. Keep in mind, they are located in China. The shipping cost alone will cost more than the apparel.
Customer service indeed does not exist I got a hoodie, order on the 12th December but arrived 30th (Christmas present). The delay is of course understandable due to the holiday season. What is not understandable was that the the shipping required to pay more fees than supposed to. The size was not the correct one so I asked for a return label to enable for a refund. I received a generic email saying they were busy. Sent some more emails and 3 months after, still nothing. I even replied to a newsletter, which Jack answered quite fast but when I explained my problem I did not get an answer back. Would never buy anything from them again. Definitely wouldn't recommend them. Still waiting for any news and will continue trying I guess.
Ordered three t-shirts from them and love the product. It is not a fake company. It is great when they send the certificate to you once the trees have been planted.
People saying it's a fake company, that's untrue. I have bought from Once Choice twice and both times the wait time has been ridiculous. I ordered 3 a month in advance for a holiday, and they came a week after I got back. Both times I've ordered it's taken over a month, their saving grace is the quality of the prints (hence the 3 stars).
Bad sizing sent backa dn didn't get a refund for ages after multiple email I finally got a refund but I was still missing money after emailing about that I still haven't go the money months later
No sending return forms. One of items I bought through were too big. I requested a return form which wasn’t included in the parcel. That was 12th Dec. I have chased them up for four times via email. but no reply and there is only silence. I made an error. This is first company ever not assisting the return/exchange items. Choice is yours.
Fake company, avoid at all cost! I would give 0 stars if I could. Their terrible or non existent costumer service (arrived parcel around 2 weeks after purchase) is just a small issue. The biggest one that One Choice supposed to be a business who sells clothes which are made from organic materials and with this 'you plant 1 tree with each purchase' I have bought a hoodie (22.5£ and was discounted) and a winter hat for 9£ I think. When the items arrived I was curious if it's really made from organic stuffs, and guess what? The hoodie made from 80% cotton and 20% polyester plus it was manufactured in Bangladesh. The hat made from 100% cotton and manufactured in China. If I could I would send the items back for refund but after reading other reviews I don't think its possible. :D The fun fact is that the internet says its a family run business based in the UK (LOL!) Who knows how many people they mislead at all. No comment at all :D Question: Does anyone have experienced the same as me? I am curious after this how could be possible to sue the company. Does anyone knows?
One Choice Apparel is a UK-based shopping and fashion retailer specializing in a diverse range of clothing items, including T-shirts, long-sleeve shirts, sweatshirts, hoodies, bottoms, and outerwear. The company focuses on offering trendy and uniquely designed apparel that aims to cater to consumers looking for stylish and fashionable options. Their product lineup also features accessories, making it a comprehensive destination for those seeking to enhance their wardrobe. Targeting fashion-conscious individuals, One Choice Apparel emphasizes the importance of making informed and sustainable choices in fashion. The company promotes ethical practices through their product selections and offers unique deals such as "Lucky Dip" mystery boxes, appealing to adventurous shoppers. With a commitment to providing high-quality clothing that stands out, One Choice Apparel strives to meet the needs of customers who value both style and sustainability in their fashion choices.
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