Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.
Twinkl Educational Publishing has a positive customer experience.
Twinkl Educational Publishing receives high praise for its exceptional customer service and the quality of its educational resources. Reviewers frequently commend the friendly and professional staff, noting their quick response times and effective problem-solving abilities.
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Many customers express gratitude for the support they received when resolving subscription issues, highlighting the team's willingness to assist with refunds and account management. However, some complaints arise regarding subscription cancellations, with a few users experiencing difficulties in managing their accounts or being charged unexpectedly. Despite these concerns, the overall sentiment remains overwhelmingly positive, with many users celebrating Twinkl as an invaluable resource for educators and learners alike. Overall, Twinkl is highly regarded for its service and product offerings.
1,060 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.6
1,060
100%
+0.2
● Low
4.6 / 5 overall
=
1,060 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
4.7▲ 0.2
12-month avg
4.6
All-time
4.6
Category avg
4.5
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
4.6
47
Oct 24
4.5
74
Nov 24
4.4
40
Dec 24
4.8
36
Jan 25
4.6
57
Feb 25
4.6
41
Mar 25
4.5
36
Apr 25
4.7
46
May 25
4.3
28
Jun 25
4.5
46
Jul 25
4.4
15
Aug 25
4.9
60
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 449 positive reviews
Customer service49%
222 mentions
Fast & efficient41%
184 mentions
Helpful support30%
135 mentions
Friendly staff9%
40 mentions
“Just want to give a shout out to the incredibly helpful team at Twinkl, who managed to untangle my mess of mixed up a...”
On “Customer service” · Aug 31, 2025
Top complaintsof 51 negative reviews
Cancellation57%
29 mentions
Subscription31%
16 mentions
Customer service31%
16 mentions
Refund29%
15 mentions
“I cancelled my Twinkl subscription within the 48-hour refund window stated in their cancellation message, yet they re...”
On “Cancellation” · Jun 29, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Educational Services.
Overall rating and review count for this company and similar companies
We had an issue with our Twinkl accounts, and the Twinkl Cares team was absolutely fantastic in helping us resolve it. They were quick to respond, extremely helpful, and made the whole process so easy. Their support team is not only efficient but also genuinely kind and understanding. I truly appreciate their professionalism and excellent service. Thank you, Twinkl Cares, for going above and beyond! Highly recommended! 😊✨
Courteous, efficient and valuable service from Amelia. She coped manfully with a random query I had iro billing and provided friendly first class service throughout our exchange
AVOID
We pay an extortionate amount for a school subscription and we have recently found out that there is no translator on the Twinkl team to translate resources into Irish for Irish primary schools or Irish-speaking primary schools. The quality of resources in both English and Irish is appalling. So many spelling mistakes, incorrect use of punctuation. I have paid €140 per year for the last 8 years for the individual membership (ultimate bundle) and now we pay as a school, well over €1300 per year. Not worth the money in my opinion. Customer service is atrocious as well. No response via email or phone. Have been contacting them since January about these serious issues and no real adequate response received.
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The powerpoints are lazy. They are literally putting together the most lazy, boring powerpoints together. On top of that, the sheets they give are horrible. Like in a bunch of 5 twinkl sheets you'll get just one good one. As a student, i can tell you teachers Twinkl is HORRIBLE for resources. Your students will grow to hate Twinkl more one powerpoint or sheet at a time. It'd be better if they actually put time and effort into what they make and make it interesting too. But they'd rather bore students and scam teachers.
By far the best resource bank I have…Terrific twinkl
By far the best resource bank I have ever had access to. The small subscription pays for itself by the time saved. I absolutely love everything about Twinkl from the selection of resources to the amazingly helpful staff.
If you need inspiration, then Twinkl is the place to be!
Really inaccessible website. I tried to cancel and went through pages having to scroll down and hit cancel over and over again. I got to one page and it looked like a closing page so I presumed I'd cancelled. It shouldn't take more to cancel but then I was charged. Very underhanded way to run a business. No means no. If someone cancels they don't need to accept a million times before you do anything about it.
Desde que conocí Twinkl no he hecho más que visitarla a menudo. Me apasiona el diseño de sus dibujos paara niños, el contenido de los materiales ajustado a la edad y las ideas innovadoras que ofrece. Además la página está muy bien organizada por filtros (asignaturas, rangos de edad, etcétera), lo cual, te permite hacer una búsqueda rápida si estás buscando algo concreto.
Maravillosa plataforma :)))
I had an amazing experience with Twinkl’s support team! Their response time was incredibly fast, and they resolved my issue efficiently. It’s clear that they genuinely care about helping educators, as they provided clear guidance and went above and beyond to ensure I had everything I needed.
Twinkl's Alex has been terrific in feedback. The support team always responds and supplies exactly what I have requested. This is the only educational platform I use after trying many before. Highest recommendation.
I recently contacted your support team via email to request the removal of my payment method after canceling my subscription. Arvin and Megan responded promptly and resolved the issue in no time. I truly appreciate their quick response, professionalism, and efficiency. Thank you for the excellent support!
Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.