Watches of Mayfair is an online retailer specializing in luxury Swiss watches and fine jewelry, offering a curated selection from prestigious brands such as Hublot, Zenith, Montblanc, and Vacheron Constantin. The company features an extensive inventory of over 16,000 products, including more than 1,600 watches and 1,500 jewelry items. Customers can explore a bespoke sourcing experience tailored to their specific needs. The company caters to discerning clients seeking high-quality timepieces and exquisite jewelry pieces. With a focus on reliability and trust, Watches of Mayfair aims to provide a seamless shopping experience for luxury watch enthusiasts and collectors. The platform is designed to ensure accessibility and ease of use, making it a preferred choice for those looking to invest in premium watches and jewelry items online.
Watches of Mayfair consistently receives high praise for its exceptional service and competitive pricing. Reviewers highlight the helpful and friendly staff, particularly praising individuals like Matt and Anton for their personal touch and responsiveness throughout the purchasing process.
Customers appreciate the clear communication and updates regarding their orders, even when there are supply delays. Many express satisfaction with the quality of the watches received, noting they arrive well-packaged with all necessary documentation. However, a few reviews mention issues related to the availability of certain models, indicating that some purchasers found the selection limited or faced delays. Overall, the overwhelming sentiment is positive, with most customers recommending the company for its excellent service and value.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.9 | 118 | 100% | -0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 5.0 | 5 |
| Oct 24 | 5.0 | 6 |
| Nov 24 | 5.0 | 9 |
| Dec 24 | 4.9 | 7 |
| Jan 25 | 5.0 | 14 |
| Feb 25 | 4.6 | 11 |
| Mar 25 | 5.0 | 13 |
| Apr 25 | 5.0 | 10 |
| May 25 | 5.0 | 13 |
| Jun 25 | 4.9 | 8 |
| Jul 25 | 5.0 | 11 |
| Aug 25 | 4.9 | 7 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 118 most recent reviews.
“Helpful and friendly, good service, price and delivery options”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Value | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | +1% | 118 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.6 out of 5 (poor) | 1.3 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 1.8 out of 5 (poor) | 2.7 out of 5 (poor) | +12% | 368 |
Bottom line: Watches of Mayfair is #1 of 5 on overall rating in this group.
118 reviews of Watches of Mayfair. Filter by what matters to you.
After a month of researching and comparing options, I finally decided on the Omega Speedmaster Moonwatch Professional. Watches of Mayfair offered the most competitive price I could find, and my experience at their Mayfair boutique was excellent. The staff were knowledgeable and helpful, making the whole process smooth and enjoyable. Highly recommended for anyone in the market for a luxury timepiece.
Highly recommended - purchased a new watch using them for the first time, and the service was exemplary. Main reason for using them was actually the really competitive price - but the service was second to none - kept fully up to date with timings / delivery dates throughout the sales process
I recently purchased a new TAG Monaco Calibre 11 from Watches of Mayfair and it was a great experience. A substantial saving, great communication from Emma and very fast delivery. I would not hesitate to recommend Watches of Mayfair as the service provided exceeded my expectations.
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Wanderful shop and amazing experience of purchase. Serious, fast and the watch was perfect. Nothing more to ask!
An excellent range of watches at very competitive prices. Good communication and delivery. I would definitely use them again.
Fantastic experience. Watches of Mayfair had the exact model of watch I wanted, but also £800 cheaper than other retailers. This was a brand new watch, with all packaging, documentation and warranty. They are my go to retailer when I start looking for my next watch.
First time I ordered this authentic Montblanc watch from Watches of Mayfair. It has been a few weeks now and is very accurate unlike those ones from the grey market running either fast or slow. The watch comes with original warranty and the service was excellent. Thanks again Emma for your help.
I'd been browsing the Watches of Mayfair website for a while, half researching my next timepiece and half just looking at the impressive range of brands and pieces. Having decided on a Grand Seiko for the next addition to my collection, I contacted Watches of Mayfair indicating the watches that I was interested in. Matt contacted me shortly after, informing me which pieces he had in stock at the London boutique and invited me to visit the boutique and view the watches. A week later I found myself in the Watches of Mayfair London boutique, while Matt brought me myriad Grand Seiko pieces to compare and try on. He must have spent a couple of hours with me as we chatted about the watches in front of us and watchmaking in general. When I finally made a decision - the Grand Seiko White Birch Hi-Beat really must be seen to be truly appreciated - he fitted the watch to me, removing links and half-links until I was happy with the fit. He even removed a link from the Rolex Submariner I was wearing, which was a bit loose on my wrist. For me, the experience of buying a piece from Watches of Mayfair was exemplary - the watches were presented beautifully, Matt's knowledge of the pieces was impressive, and then there's the compelling pricing. I will definitely be buying from Watches of Mayfair again, and would recommend them to anyone considering a new luxury watch.
Excellent customer service from Watches of Mayfair. After some initial email correspondence with Matthew to help narrow down my watch choice, with some helpful suggestions from him of other watches to consider. I order a Tag Heuer at a very competitive price. Went into the boutique to pick up the watch once it had arrived so that it could be sized correctly. Would highly recommend Watches of Mayfair and would certainly use again for another watch purchase.
Very good service and quality!
I decided to purchase my first luxury watch for achieving a personal milestone of becoming a chartered engineer. I came across Watches of Mayfair through numerous online searches and looking at reviews like this one, pulled the trigger and made the purchase through their online website. After ordering I emailed to get an expected delivery time, and received a quick response, the watch was delivered in around 4 working days. For this I am glad I purchased from a UK grey dealer. Although for this watch, new, listings are slightly better priced from Japan on Chrono24 I'd have an anxiety meltdown having to wait weeks on end for delivery. Here is where i really appreciate the service from Watches of Mayfair. Right after receiving the watch, i tried activating the warranty on Tag Heuer's website. Initially the website did not recognise the serial number on the watch and i immediately felt duped. Novice buyer here. I emailed Watches of Mayfair about the issue and get advice on how i can authenticate my watch. Later that day, Matt responded with a call to reassure me that the watch came from an approved dealer and that the reason for the serial number not being recognised is the AD not yet activating the international warranty. The next day, i received a Whatsapp message from Matt that the AD had since resolved the issue. I did the check online and my watch was registered and with the delayed activation I got an extra day warranty free. Great communication post purchase. Long review to say I am very happy with the service and should I be lucky enough to progress further in my career, will definitely come back here to celebrate again.
Great in person experience. Staff was very knowledgeable and helpful
I was treated with respect every step of the way
I recently bought my first ever luxury watch from Watches of Mayfair. I had excellent contact from Matthew from start to finish. He explained the manufacturer’s warranty, which was a few months into the 5 year, but the price reflected that. I did send wrist measurements and a few links were removed for me. Unfortunately it wasn’t spot on but that’s the chance you take with a remote purchase, but this is no fault of the Matthew. Whilst next day delivery was promised, I requested that the delivery date was changed to ensure I was in to receive the watch and that worked fine. The watch itself is as described – basically new – and I am very much enjoying the purchase.
Watches of Mayfair is an online retailer specializing in luxury Swiss watches and fine jewelry, offering a curated selection from prestigious brands such as Hublot, Zenith, Montblanc, and Vacheron Constantin. The company features an extensive inventory of over 16,000 products, including more than 1,600 watches and 1,500 jewelry items. Customers can explore a bespoke sourcing experience tailored to their specific needs. The company caters to discerning clients seeking high-quality timepieces and exquisite jewelry pieces. With a focus on reliability and trust, Watches of Mayfair aims to provide a seamless shopping experience for luxury watch enthusiasts and collectors. The platform is designed to ensure accessibility and ease of use, making it a preferred choice for those looking to invest in premium watches and jewelry items online.
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