Alf England Motorcycles is a UK-based motorcycle dealership specializing in both new and used motorcycles, primarily focusing on Yamaha models. The company offers a range of products including the latest Yamaha bikes, as well as a selection of pre-owned motorcycles. Customers can explore various financing options, making it accessible for different budgets. In addition to sales, Alf England Motorcycles provides comprehensive servicing and maintenance through their dedicated service center, ensuring that customers can keep their motorcycles in optimal condition. The company also stocks genuine motorcycle parts, catering to enthusiasts looking to maintain or enhance their bikes. With a focus on customer satisfaction, Alf England Motorcycles serves a diverse clientele, from first-time riders to seasoned motorcyclists seeking reliable and high-quality motorcycles.
Alf England Motorcycles consistently receives outstanding praise from customers, reflecting a remarkable 5.0 average rating. Reviewers highlight the exceptional service provided by the friendly and knowledgeable staff, with many noting the seamless experience of purchasing and servicing bikes.
Customers appreciate the professionalism and attention to detail, particularly when it comes to bike preparation and delivery. The communication during servicing is also commended, with several reviews mentioning that the final bills often come in under the original quotes. While there are no significant complaints, a few reviewers mention that some staff members could improve their engagement. Overall, Alf England Motorcycles is celebrated as a top-tier dealership, making it highly recommended by its satisfied clientele.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 5.0 | 20 | 100% | — | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Dec 24 | 5.0 | 3 |
| Jan 25 | — | 0 |
| Feb 25 | — | 0 |
| Mar 25 | — | 0 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 5.0 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 20 most recent reviews.
“Great service from everyone at Alfs”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
| Company | Overall | Legit | Service | Trend | Reviews |
|---|---|---|---|---|---|
| 5.0 out of 5 (good) | 67 out of 100 | 5.0 out of 5 (good) | — | 20 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | — | 1,999 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | — | 1,000 | |
| 1.9 out of 5 (poor) | 100 out of 100 | 1.7 out of 5 (poor) | — | 1,000 |
Bottom line: Alf England Motorcycles is #1 of 5 on overall rating in this group.
20 reviews of Alf England Motorcycles. Filter by what matters to you.
Over a year ago
Great service from everyone at Alfs. MOTed my KTM1290Supersuke. Sorted a small problem I had. Very friendly staff and very knowledgeable about bikes. Would recommend these to anyone who owns a motorb... See more
Over a year ago
Mot done last year good service friendly staff shall use again
Over a year ago
Purchased a used bike from these guys it was so easy, they fitted additional parts prepared and delivered the bike to a very high standard. Its a pleasant surprise to deal with such a professional out... See more
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These guys are simply the BEST bike dealer in the world!! In my opinion. I recently bought a 2018 FJR1300 and rode her 2600km down thro France Belgium Lux Germany and Switzerland into Italy and she never missed a beat. This bike and this dealer are fantastic!
Great service from everyone at Alfs. MOTed my KTM1290Supersuke. Sorted a small problem I had. Very friendly staff and very knowledgeable about bikes. Would recommend these to anyone who owns a motorbike.
Mot done last year good service friendly staff shall use again
Purchased a used bike from these guys it was so easy, they fitted additional parts prepared and delivered the bike to a very high standard. Its a pleasant surprise to deal with such a professional outfit who value customer service.
I wanted to flag up the outstanding service I continue to receive at Alf's Motorcycles. Seriously, an entirely different level to that experienced at many dealers I've used. Whether it's sales (I've bought three bikes), or service (lost track of the work I've had done), parts or clothing, there's always someone on hand who really listens. Good on ya.
Took my MT-10 in for its 6k service. Fantastic customer service, great communication; kept me in the loop regarding my bike. Great price, final bill came in under original quote. Highly recommended dealership.
First time I have used Alf England for my MOTs and servicing and Brian looked after me really well. My bike had been sat around for a few years and needed the brakes bleeding. Very happy with the service thank you to Brian and the team 😀
Awesome Yamaha dealership ! Friendly and knowledgeable in all departments ! I cannot recommend these people enough! I have bought bikes and used their service department on many occasions they are professional and absolutely flawless!!
My latest experience with Alf England confirmed to me their quality of service My blade decided that it wasnt going to work. A franti call to AE (as i was moving house next day) allowed me to push itup to them. After check everything and finding/fixing things i didnt know were faulty, the got it down to ECU which they duly replaced (and associated HISS, tank filler cap) rerouted some of my aftermarket wiring (trickle charger) and basically got me back on the road. All the above sounds simple, but it was far from it and their dedication to getting it fixed was above and beyond. Particular thanks to Brian and Steve, they kept me up to date at all times and their advise was invaluable. Thanks is far from enough
I’ve been dealing with Alf England Motorcycles for about fifty five years! From pushbike bits when I was a kid then my first moped at sixteen and on to motorcycles. Today I picked up a new Yamaha e-bike (absolutely brilliant thing) and the service I got from Stephen was as amazing as it’s always been. Over the years I’ve been served by three generations of the family and picking up the e-bike today felt like I’d come full circle. I got exactly the same level of service I would have got if I’d been picking up a new R1and left feeling good about my new bike and the service I received. Can’t recommend this family run business enough.
this morning picked up a new yamaha n max 125 in a lovely bright red colour . there is not a better yamaha dealer in my opinion . a big thank you to all the staff and will be back at 1st service time ,if not before .
A maffis thanks to all at alf England for all the help over the last few months you guy's are the best you have took so much pressure off my shoulders helping me there really isn't any other bike shop like you anywhere you all have gone above and beyond right from when thing went wrong for me you helped me pick up the pieces you all told me everything would be OK even when I was convinced I was about to lose everything again guy's a massive thank you to you all
Just picked up my bike today, Dave and Mike were second to none with fantastic customer service. Highly recommended, an absolute pleasure from start to finish.
Absolutely brilliant service from Mark, Mike and all the others at dealership, very easy transaction, good fair price for my part exchange, and no messing about collecting new bike, Mark sorted all the boring paperwork in 10 mins and the lads helped get my bike in campervan garage. Nothing seemed any trouble, and even posted off a mirror washer left behind! Top stuff, would recommend all day long.. Forget to mention, my Indian FTR was top great price as well, what's not too like??
Fantastic service, from a great group of guys. No messing around, just a down to earth business that sets and meets expectations. What more can you ask for? Over the years they've always been reasonable, and take ownership of any issues. I can't say enough good things. Thanks Alf England!
Thank You Alf's Motorcycle for amazing bike and amazing Customer Service and help and and and … It's just how should be - Friendly, Normal, Kind people. 100% Recommended !!!
Superb purchase experience from start to finish, Alf England got my MT125 in the colour i wanted super fast and delivered on there promise. The Sales Man David was so friendly proffessional and helpful keeping me updated on everything, a real family run buisness hard to find am looking forward to servicing / future purchases etc cannot rate them highly enough. So glad i took my time and choose based upon reviews and an excellent website and communication etc. Thank You.
My 1st time using the service department, can’t fault the work or the polite and courteous team, happy to recommend. The only slight negative being other members of staff appeared a bit distant to engage in chat but I could see they were pretty busy and it didn’t spoil the overall experience. Since review been back for another service, faultless!
Booked bike in for service at Alf Englands. 22/05/2021, what a superb experience. Started off with a business taking Covid very serious with some great controls visible. Professional staff ushering me to the right desk location, pointing out, tea , coffee locations and a sit down area. Never been there before but immediately felt a really professional outfit. Bike was up on the ramp in minutes and what a workshop!!, clear, open for customer viewing, super clean, organised, professional with the biggest shadow board of Yam specific tools I had ever seen lol. Ashley, one of their trained Techs really took care of my bike as I peered through the open workshop window. Hugely impressed. Seen many dealerships over 22 years of motorcycling, you very quickly get to know the good ones…. and this is one of the best I have visited. Could of eaten my lunch off the floor and that was in the workshop, never mind the showroom! Spent a bit of time talking to Brian from Service and Martin, which really rounded off a superb experience. Family run Yamaha dealership begin going for years, I will be back there for next service. There are reasons why dealerships like this last for years… that’s because of the Excellent customer experience. I only bought my bike a couple of weeks before, and without even asking they had transferred any remaining warranty (very short) but that really topped off a delightful service experience. Rode the bike back and as expected felt great, of course, no damage on bike, absolutely nothing but a really well delivered service experience.
Purchased a new bike from Alf England recently and was really impressed with service offered all round. David from Sales was knowledgably, friendly, easy to do business with and did what he said he would, when he said he would which is important to me. And Mike who delivered the bike was really professional and took extra time to explain things to me. Can't fault anything through my experience and will definitely be going back for servicing and future bike buys!
Alf England Motorcycles is a UK-based motorcycle dealership specializing in both new and used motorcycles, primarily focusing on Yamaha models. The company offers a range of products including the latest Yamaha bikes, as well as a selection of pre-owned motorcycles. Customers can explore various financing options, making it accessible for different budgets. In addition to sales, Alf England Motorcycles provides comprehensive servicing and maintenance through their dedicated service center, ensuring that customers can keep their motorcycles in optimal condition. The company also stocks genuine motorcycle parts, catering to enthusiasts looking to maintain or enhance their bikes. With a focus on customer satisfaction, Alf England Motorcycles serves a diverse clientele, from first-time riders to seasoned motorcyclists seeking reliable and high-quality motorcycles.
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