Admiral is a Visitor Relationship Management (VRM) company that offers a comprehensive Software as a Service (SaaS) solution tailored for digital publishers. The platform enables publishers to manage adblock analytics, recover lost revenue, implement paid subscriptions, and ensure compliance with privacy and consent regulations. Additionally, Admiral supports email acquisition and social growth, making it a versatile tool for enhancing visitor engagement and monetization strategies. Targeting digital publishers of all sizes, Admiral focuses on fostering strong relationships with visitors to maximize revenue potential. By providing tools for effective communication and data management, the company aims to help publishers diversify their revenue streams and improve visitor retention. With a user-friendly interface and a suite of features designed for optimizing visitor interactions, Admiral is positioned as a valuable partner for organizations seeking to enhance their online presence and operational efficiency.
Admiral receives high praise for its exceptional customer service, with many reviewers highlighting the responsiveness and professionalism of staff members like Kieran and Sarah. Customers appreciate the quick resolution of issues, often receiving prompt assistance via email or phone, which fosters a sense of being valued and supported.
However, some users express frustration with the website experience, mentioning difficulties such as account freezing and issues with accessing content. Despite these challenges, the overall sentiment remains positive, with a significant majority of reviewers recommending Admiral for its dedicated support team and effective problem-solving capabilities. Overall, Admiral is recognized for its strong customer service, though improvements to the website experience could enhance user satisfaction further.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 49 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 1.0 | 1 |
| Oct 24 | 5.0 | 1 |
| Nov 24 | 5.0 | 4 |
| Dec 24 | 4.4 | 9 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | 5.0 | 2 |
| Mar 25 | 5.0 | 5 |
| Apr 25 | 5.0 | 2 |
| May 25 | 5.0 | 6 |
| Jun 25 | 5.0 | 5 |
| Jul 25 | 5.0 | 3 |
| Aug 25 | 5.0 | 3 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 49 most recent reviews.
“Great customer service… treated me like family”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electronics & Technology.
| Company | Overall | Legit | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 3.0 out of 5 (fair) | +11% | 49 |
| 4.1 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.3 out of 5 (good) | — | 1,060 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.5 out of 5 (good) | — | 1,000 | |
| 4.0 out of 5 (good) | 100 out of 100 | 3.7 out of 5 (good) | — | −1% | 1,000 |
Bottom line: Admiral: The Visitor Relationship Management (VRM) Company is #3 of 5 on overall rating in this group. On website & app, Mazuma Mobile scores higher (4.3 vs 3.0).
49 reviews of Admiral: The Visitor Relationship Management (VRM) Company. Filter by what matters to you.
Kieran Diaz. She is with Admiral Support. She stepped right in, learned about the problem, and Admiral adjusted my account in such a way that went far beyond good (or excellent) customer service. Due principally to the fact that Kieran represents Admiral, I give them 6 stars. -- Doug Barfield
I did not realize I had two accounts and it all got very confusing. They figured it out and fixed it right away.
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Expert assistance.
The Admiral representative, Kieran Diaz, went far above and beyond to resolve the problem I was experiencing with AdBlockers. Not only did he engage with me during two ZOOM meetings which he set up, but he also had multiple discussions with colleagues to find a resolution. The problem was completely sorted out, thanks to Kieran's professionalism and high standards of customer care.
As soon as I visit a website that uses Admiral I just leave right away. Their consent management is awful, it is borderline blackhat. I take it as they put a lot of effort into making it as difficult, annoying and time consuming to opt-out for visitors. The lists of partners can be in the thousands, and there is often no "withdrawal consent / decline all" button. Admiral is by far the worst consent management tool out there, and any content providers who uses them should really look at finding a better option.
Kieran was great, but they couldn't solve my problem so I had to cancel my subscription to the paper. That was very disappointing.
Had a problem accessing WKYC, my local news channel, my adblocker would not let me in, messaged customer service, and in no time it was all figured out and good.
I had a Technical Problem and the Customer Support person clearly cared about helping me to resolve it as quickly as possible.
The staff answered all my questions and has good customer service. Mark Carlson.
I have never got a quicker response once I reached out for assistance. The suggestions that were given to me lead me to find what appears to be the source of my problems.
I have had major problems with fraud attempts on my credit card, which resulted 1n cancellations of several cards. On each occasion, I called Admiral support and got help from Kieran and Sara. Both were very helpful, patient, and courteous and were a pleasure to work with. Both are real assets to Admiral.
Admiral went out of their way to help me with my issue. In the end, I solved the problem myself, but I appreciate all the time & effort put into my one on one appointment. Nice one, Admiral! Kieran was top-notch!!
REAL, TRUE CUSTOMER SERVICE!! I couldn’t have asked for more professional service than I received from Kieran Diaz! I had subscribed to a local paper, but wasn’t getting it. I contacted Admiral for help. Kieran worked on my concerns and issues for a couple of weeks until she finally found the issues that I had created myself. Everything is working great now. Thanks to Kieran, and her persistence to help, I am now getting my paper Thank you, Kieran! tac
After trying for almost 24 hours to login to American News Paper, I was finally connected to a Representative name Kieran Diaz that was able to resolve the problem within 15 minutes, He was Professional, Patient and helpful.
Admiral is a Visitor Relationship Management (VRM) company that offers a comprehensive Software as a Service (SaaS) solution tailored for digital publishers. The platform enables publishers to manage adblock analytics, recover lost revenue, implement paid subscriptions, and ensure compliance with privacy and consent regulations. Additionally, Admiral supports email acquisition and social growth, making it a versatile tool for enhancing visitor engagement and monetization strategies. Targeting digital publishers of all sizes, Admiral focuses on fostering strong relationships with visitors to maximize revenue potential. By providing tools for effective communication and data management, the company aims to help publishers diversify their revenue streams and improve visitor retention. With a user-friendly interface and a suite of features designed for optimizing visitor interactions, Admiral is positioned as a valuable partner for organizations seeking to enhance their online presence and operational efficiency.
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