Pure Electric UK is a leading online retailer specializing in electric scooters and micro-mobility solutions. The company offers a diverse range of e-scooters designed for various consumer needs, emphasizing performance, reliability, and comfort. With a focus on innovative features such as GlideMotion suspension and compact designs, Pure Electric UK caters to urban commuters and adventure seekers alike, providing products that enhance mobility. Customers can purchase e-scooters directly from the company's website, www.pureelectric.com, where they will find a selection of models available with competitive pricing and stock located within the UK. The company also supports its products with warranties of up to two years and offers next working day delivery, making it a convenient choice for those looking to embrace electric micro-mobility options.
Pure Electric UK receives a mixed reception from customers, with a notable divide in experiences. Many reviewers praise the scooters for their quality and features, highlighting excellent service during the ordering process and prompt delivery.
Positive feedback often mentions the responsiveness of customer service, especially in resolving issues. However, a significant number of consumers express frustration with the company's customer service, citing poor communication and delays in delivery. Complaints frequently mention receiving faulty or used scooters, as well as difficulties in obtaining support for repairs. Additionally, some customers report high maintenance costs and battery issues.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.7 | 1,000 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 2.5 | 21 |
| Sep 24 | 3.2 | 21 |
| Oct 24 | 3.7 | 10 |
| Nov 24 | 3.4 | 11 |
| Dec 24 | 1.7 | 19 |
| Jan 25 | 2.1 | 13 |
| Feb 25 | 1.9 | 15 |
| Mar 25 | 1.9 | 9 |
| Apr 25 | 2.1 | 19 |
| May 25 | 2.0 | 25 |
| Jun 25 | 1.8 | 20 |
| Jul 25 | 2.7 | 7 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Customer services could not have been more efficient or kinder”
“Reaching their customer service is even worse”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
| Company | Overall | Legit | Service | Delivery | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.7 out of 5 (good) | 100 out of 100 | 3.4 out of 5 (fair) | 3.3 out of 5 (fair) | 3.0 out of 5 (fair) | −25% | 1,000 |
| 4.5 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.6 out of 5 (good) | 4.2 out of 5 (good) | — | 1,999 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | — | — | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.3 out of 5 (good) | 4.3 out of 5 (good) | — | 1,000 | |
| 1.9 out of 5 (poor) | 100 out of 100 | 1.7 out of 5 (poor) | 1.2 out of 5 (poor) | 1.4 out of 5 (poor) | — | 1,000 |
Bottom line: Pure Electric UK is #4 of 5 on overall rating in this group. On delivery, BJS Home Delivery scores higher (4.6 vs 3.3).
500 reviews of Pure Electric UK. Filter by what matters to you.
Terrible customer service have tried to email a few times and have yet to get a relpy, the telephone number no one answer, service is terrible considering my husband paid £900 for a scooter to be faulty 4 month later!!!!, the order is in my husbands name
Bought the scooter in January. Admittedly I was not impressed when it stopped working after 4 months but Mandeep provided a solution to fix it and it was working perfectly within minutes.
These lot are absolutely useless , PLEASE DONT BUY THERE PRODUCTS, tried so many ways to get hold of these lot in person as their emails like talking to brick walls and are very slow..Needless to say every avenue leads to a answer phone, they don't want to talk and what does that tell you? Pirates avoid, and avoid any company like argos etc selling their crap .
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 57% of recent reviews are 4–5★ and 39% are 1–2★.
Hi still waiting for a reply to my pure electric air 4 scooter, which was received Saturday 5th April used Monday 7th April, if you use it going forward and left works fine. If you decide to go right it completely cuts out. If I hear nothing within 24 hours I will assume you don’t do statutory rights and I will go to trading standards !
Has to be the worst company I’ve dealt with,we’ve had 3 pure air 4’s that always get the same fault and this being since Christmas!!! Sent back for repair and returned in worse condition that it left with. I would recommended going with Segway instead
Bought a pure air 4. When it developed a fault, Pure electric made the whole process very difficult. They offered me refurbished and lower specs replacements and ignored my request to refund or credit so I can purchase another one of the same standard. Their lack of accountability and dismissive attitude was very frustrating.
Please don’t buy from the company I’ve got a scooter from the them that has technical faults and now the refusing to collect and fix saying thay need more information on how I ordered it when her dad got her it for a Christmas present so now it can’t be fixed
No Customer Service at all as people have said in their reviews! They sent me a pump which was faulty and I have been trying to contact them to resolve the issue and I have not had any response. Avoid buying from here!
** Update 10/4/25 ** 10 days after submitting my complaint, I've still had zero contact from Pure Electric. No response, nothing! ** Update 5/4/25 ** I've had no response or communication from Pure Electric. I have also submitted a request on their website contact form. *** Original 1/4/25 *** This in no April fools..! I did my research and chose Pure Electric... I opted for a black scooter with brown handles and brown deck as it looked different from the norm - but not too 'off piste'. Unfortunately I received an all black scooter with black handles and black deck ....! I reviewed the website page and the photos thinking that I'd made a mistake... no.. the images clearly show black with brown... Come on Pure Electric.. you're better than this..!! Very very disappointed.. As a first time customer - I really wanted the brown deck and handles..! What the next steps to get this resolved?
Terrible customer service!. Purchased an air 3 Christmas 23 and over a year period had to send it back to be fixed 3 times, most recently in feb this year. Scooter was collected and sent off to be fixed 5/2/25 since then I’ve sent multiple emails, written in the live chat to be ignored! I still don’t have my scooter or even know where it is or if I’m ever going to get it back. No number to call and no correspondence back at all…. Terrible!!! Update 12/4/25…. Still no update pure seems to have replied to other trust pilot reviews but still ignoring mine… still no idea where my scooter is or if I’ll get it back avoid avoid avoid
I bought a air 4 Pro lasted 9 weeks then turned its self off. Sent it off to be repaired got it back working but scratched to death reflector missing and the other one smashed can't get hold of no 1 to complain you email and wait days for a reply absolutely fuming £579 wasted.
I ordered the Air 4 Pro Scooter, when it arrived the box was teared and unsealed so already that was a concern as no electronic device should be delivered in that state. Upon opening, just to find that the tyres shown obvious signs of use, with them being worn out and scratched. I emailed them with my concerns and got a response from Manpreet who had justified the box with it being the delivery and insisted that the wheels were just dusty and that its from the box, but anyone with logic knows that a wheel cannot get scratched and have wear and tear by a delivery box... I then asked for a refund and it to be collected as i no longer want this product as its not what i paid for (on website it clearly states NEVER BEEN USED) After filling out a return form i had been sent, i have not received any repose since regarding an update on the status of my return and it has been over 3 Weeks. I am very unhappy with the Customer Service received and would NOT recommend anyone to buy from these scammers!! Would have never expected this from such a big company like this.
I have had a email from Manpreet saying it's not acceptable so been given a RMA code took it to Currys to be told I car t use it I would like pure to understand this is enough stress I have had with the danger and the scooter to be broken now being told this when I go to store can pure take all this into consideration please and just send me a new scooter out as I carnt take no more it hard work and very stressful for me it's been week/month now this should be a opinion to upgrade my scooter because all I seem to get with this scoyis problems after problems stressing about it daily and it's taken a impact on my health
Just purchased a Pure scooter, arrived in a non sealed box, charged it and then an error code so arrived faulty. You cannot call anyone ZERO SUPPORT ! For an electrical product and such an expensive item I can’t believe there is no live support. Will be claiming a refund via my credit card which I luckily purchased it via. AVOID !!!
Purchased a gen3 that was faulty. I've had the best ,and most patient tech support regarding remotely resetting it. Bravo. Excellent scooter 👏 👌 👍
Avoid This Company – Terrible Customer Service I purchased two scooters from this company and have been facing issues with both. I’ve been trying to reach their customer service for over a month—no response to emails, their chatbot is useless, and they don’t answer the phone. It’s incredibly frustrating to spend money on a product and receive no support when things go wrong. Save yourself the headache and stay far away from this company. A business that ignores its customers after taking their money is not worth your time or trust. Edit: Week later still no response from them even when I've supplied them with additional informations. Absolutely disgusting behaviour
Since I paid nearly £650 for the air 3 pro plus I find the lack of communication very appalling. I would NOT recommend anyone buying from these people. My scooter came, I fully charged it how they said too. Ran it out of battery within 6 miles. It should do almost triple that. Sent it back... lack of emails on "customer service" come across like they don't actually give two monkeys. They said they tested it, charging cable, battery so on... apparently a faulty charger. So I mentioned it only done 6 miles out of a full charge. Not one reply about that. So I now feel like I'm stuck with a faulty scooter even with 6 month warrenty. They really need to sort this out because I will go to small claims. Anyway.... I would NOT recommend anyone buying from these people"professionals" absolute shambles Update**** finally received an email back from someone who did actually help me! Manpreet I think his name was. So basically took the scooter back and done their checks and came back as a faulty charger... scooter was delivered back. manpreet made it very clear that if I wanted a new scooter he would make that happen. And even gave me the next model up. And quickly had the old one picked up and new one delivered to me within two days. I don't know if it's because of the review I left that I got so much help afterwards but like I say manpreet helped me a lot and made it happen so regardless I'm happier the problem was sorted. ✔️ that's why I've added three stars instead of the original 1 ⭐
Returned item for repair and took 6 weeks of broken promises until they eventually sent a replacement. Very poor communication throughout.
Pure Electric UK is a leading online retailer specializing in electric scooters and micro-mobility solutions. The company offers a diverse range of e-scooters designed for various consumer needs, emphasizing performance, reliability, and comfort. With a focus on innovative features such as GlideMotion suspension and compact designs, Pure Electric UK caters to urban commuters and adventure seekers alike, providing products that enhance mobility. Customers can purchase e-scooters directly from the company's website, www.pureelectric.com, where they will find a selection of models available with competitive pricing and stock located within the UK. The company also supports its products with warranties of up to two years and offers next working day delivery, making it a convenient choice for those looking to embrace electric micro-mobility options.
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