Pure Electric UK is a leading online retailer specializing in electric scooters and micro-mobility solutions. The company offers a diverse range of e-scooters designed for various consumer needs, emphasizing performance, reliability, and comfort. With a focus on innovative features such as GlideMotion suspension and compact designs, Pure Electric UK caters to urban commuters and adventure seekers alike, providing products that enhance mobility. Customers can purchase e-scooters directly from the company's website, www.pureelectric.com, where they will find a selection of models available with competitive pricing and stock located within the UK. The company also supports its products with warranties of up to two years and offers next working day delivery, making it a convenient choice for those looking to embrace electric micro-mobility options.
Pure Electric UK receives a mixed reception from customers, with a notable divide in experiences. Many reviewers praise the scooters for their quality and features, highlighting excellent service during the ordering process and prompt delivery.
Positive feedback often mentions the responsiveness of customer service, especially in resolving issues. However, a significant number of consumers express frustration with the company's customer service, citing poor communication and delays in delivery. Complaints frequently mention receiving faulty or used scooters, as well as difficulties in obtaining support for repairs. Additionally, some customers report high maintenance costs and battery issues.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.7 | 1,000 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 2.5 | 21 |
| Sep 24 | 3.2 | 21 |
| Oct 24 | 3.7 | 10 |
| Nov 24 | 3.4 | 11 |
| Dec 24 | 1.7 | 19 |
| Jan 25 | 2.1 | 13 |
| Feb 25 | 1.9 | 15 |
| Mar 25 | 1.9 | 9 |
| Apr 25 | 2.1 | 19 |
| May 25 | 2.0 | 25 |
| Jun 25 | 1.8 | 20 |
| Jul 25 | 2.7 | 7 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Customer services could not have been more efficient or kinder”
“Reaching their customer service is even worse”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
| Company | Overall | Legit | Service | Delivery | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.7 out of 5 (good) | 100 out of 100 | 3.4 out of 5 (fair) | 3.3 out of 5 (fair) | 3.0 out of 5 (fair) | −25% | 1,000 |
| 4.5 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.6 out of 5 (good) | 4.2 out of 5 (good) | — | 1,999 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | — | — | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.3 out of 5 (good) | 4.3 out of 5 (good) | — | 1,000 | |
| 1.9 out of 5 (poor) | 100 out of 100 | 1.7 out of 5 (poor) | 1.2 out of 5 (poor) | 1.4 out of 5 (poor) | — | 1,000 |
Bottom line: Pure Electric UK is #4 of 5 on overall rating in this group. On delivery, BJS Home Delivery scores higher (4.6 vs 3.3).
500 reviews of Pure Electric UK. Filter by what matters to you.
This is my second purchase from Pure - they have great after sales service and will go out of their way to help sort out issues. This time Manpreet was exceptionally helpful and resolved my request - very satisfied with the outcome.
I don’t usually leave reviews, but I’m a very satisfied customer! I’ve been using my e-bike for 2 years on the daily, and when the motor started slowing down they repaired it free of charge, including the collection and delivery fees. They were also extremely fast with the collection, delivery and repair.
Purchase the Pure flex scooter. Very well built, apart from the size and weight when folded. Overall disappointed.
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Polarized pattern: few middle ratings. 57% of recent reviews are 4–5★ and 39% are 1–2★.
Prompt service, customer aftercare Is limited if not nonexistent.
scooter down, no beep anymore. Received exact instructions what to check in the 24h, and could repair myself the loose cable inside the handlebar. Many thanks to the Pure support!
Great looking kit, but several poor design issues pretty dangerous vehicles more so than a bike, wheels just to small for uk roads , due to the throttle switch set up you can not accerate whilst gripping handlbars hard so if you hit a bump hole big crash .. why not just make a motorbike set up why try to be fancy ? rear wheels that run to back lights are only held in with a groove channel, mine came loose and started to rub on rear wheel, so had to superglue wires securely i was going toi do a full year use review on youtube are many good points, but these are far to jumpy on uk roads illegal but need to use safely on paths . hopefully now with mclaren maybe sort some suspension or damping strings as use one of these for 45 mins + and your wrists start to hurt from all the impact of pumps. i crashed hard on mine and due to how you are positioned on scooter you tend to flip onto handles bars and have a really bad accident, unlike a bike which you tend to get flipped clear of the handlebars as for item is solid frame brilliant ,.battery all that great i love my scotter but hell its so unsafe you really have to ride watching everything on floor not like a bike you can hit a bump hit one one these will crash
Made a warranty repair claim, Pure sent out the box for return. Told me to contact them to let them know a few dates I'll be available for collection, but I've not received any response. The days are tomorrow and Friday, with today being Wednesday. I let them know on Monday. So it's unlikely it will be this week they collect due to their delayed communication. Disappointing , as I use the scooter on a regular basis and am relying on buses until the repair is completed. My ticket number is 1827 and I've been emailing Manpreet. Update: Pure got back in touch, arranged for a new replacement scooter to be sent out the next day which I'm really pleased with. They sent the new model too. Only negative is that I now have a broken scooter to dispose of, and a massive box initially sent for the repair..
I am writing to bring to your attention a highly disappointing experience I have had with Pure Electric’s customer service, which has yet to be resolved after almost a month. I initially contacted your support team to arrange a collection for my scooter repair, but the process has been incredibly slow and frustrating. Responses have taken several days, with no clear progress or resolution. On top of this, I encountered issues with DPD during the collection process, which I reported to your team, but I have yet to receive a response. As I write this, the problem remains unresolved, and I am still without my scooter. The extended period without it has created significant inconvenience in my daily life. Given the reputation of Pure Electric, I find it quite concerning that such delays and inefficiencies are occurring. I believe this situation highlights a need for review and improvement in the customer service process. I trust you will take my experience into consideration and look into taking appropriate action to ensure better service for customers moving forward. I hope for a swift resolution to this matter.
The saga continues. They finally picked up my faulty scooter on 13th September. Haven't heard a thing from them since. Nada. First contact with this sham of a company was 27th August. Update: Interestingly rather than contact me to provide me with an update on my scooter or respond to me on here, I have just been notified that Pure Electric tried to flag this review to take it down. Thankfully trustpilot operates with transparency so has republished my experience and situation. Pure Electric, would you care to update me on what's happening with my £900 scooter as opposed to trying to delete my review.
Trottinette achetée neuve il y a quelques mois et réparer deja 6/7 fois Cables qui se debranche ,ecran qui prend l eau deja change 1 fois et la a nouveau elle ne marche plus car l ecran a repris l eau. Une catastrophe un produit totalement défectueux.
Brilliant customer service that’s responsive and quick to find a resolution. This is a quality scooter that is pleasing on the eye and also to ride. It’s robust and quick to charge. Absolutely no complaints or niggles and would highly recommend!
Very quick response after receiving my query! Dealt with it fast and efficiently! Overall amazing customer service!
Super customer service. Polite and eager to resolve any issues. Immediate response to emails. 2nd scooter purchased. Would recommend
Absolutely beautiful staff great service great solutions resolutions quick and efficient service. Helpful understanding all round great customer service from these guys ! Thank you Manpreet for helping me with my issue.
I contacted pure on Monday the 9 th Of September 2024 as I had lost my invoice for my bike which I bought on the 30/12/21 as I am intending on selling the bike , Tuesday the 10th of September. 2024 I recieved an email of my invoice , great service and they have made my life easier, Many Thanks to those involved Gordon
Very polite customer assistance, helped straight away with the issue I was having, I appreciate these guys so much
I bought a Pure scooter more than a year ago for my son. Suddenly, the shaft split in half. I contacted customer service and they replied the day after. They told me to go to the store where I bought it and they gave me a new brand one. I really recommend Pure they know how to treat customers professionally.
Pure Electric UK is a leading online retailer specializing in electric scooters and micro-mobility solutions. The company offers a diverse range of e-scooters designed for various consumer needs, emphasizing performance, reliability, and comfort. With a focus on innovative features such as GlideMotion suspension and compact designs, Pure Electric UK caters to urban commuters and adventure seekers alike, providing products that enhance mobility. Customers can purchase e-scooters directly from the company's website, www.pureelectric.com, where they will find a selection of models available with competitive pricing and stock located within the UK. The company also supports its products with warranties of up to two years and offers next working day delivery, making it a convenient choice for those looking to embrace electric micro-mobility options.
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