Excellent service
Excellent service, I received the order within 2 days to Northern Ireland. The TV was easy to set up and great quality, picture and sound. Would definitely recommend and would purchase again.

Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
Cello Electronics receives mixed feedback from customers, highlighting both commendable service and significant product issues. Many reviewers praise the excellent post-sales support, noting instances where the customer service team went above and beyond, such as providing a missing remote for a TV in a critical care setting.
Additionally, several customers appreciate the fast delivery and overall value of the products. However, a substantial number of complaints focus on the quality and functionality of the TVs, particularly regarding their inability to support popular streaming services like NowTV. Delivery issues also emerge as a common theme, with reports of damaged products and poor courier service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.9 | 60 | 100% | +2.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 3.0 | 2 |
| Sep 24 | 1.0 | 1 |
| Oct 24 | 2.7 | 3 |
| Nov 24 | 3.4 | 5 |
| Dec 24 | 3.0 | 2 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | 3.0 | 1 |
| Mar 25 | — | 0 |
| Apr 25 | 1.0 | 2 |
| May 25 | 4.6 | 9 |
| Jun 25 | 2.0 | 2 |
| Jul 25 | 3.5 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room tha...”
“Purchased a Cello TV, they offer standard next day delivery, which I stated I did not require as I was away but fixed...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electronics & Technology.
| Company | Overall | Legit | Quality | Service | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 2.9 out of 5 (fair) | 100 out of 100 | 2.8 out of 5 (fair) | 3.6 out of 5 (good) | 3.9 out of 5 (good) | +28% | 60 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.5 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.8 out of 5 (good) | 4.4 out of 5 (good) | — | 1,060 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.0 out of 5 (good) | 100 out of 100 | — | 3.7 out of 5 (good) | 4.2 out of 5 (good) | −1% | 1,000 |
Bottom line: Cello Electronics is #5 of 5 on overall rating in this group. On quality, Mazuma Mobile scores higher (5.0 vs 2.8).
60 reviews of Cello Electronics. Filter by what matters to you.
Excellent service, I received the order within 2 days to Northern Ireland. The TV was easy to set up and great quality, picture and sound. Would definitely recommend and would purchase again.
Excellent. Bought a 43 inch TV/DVD combi. Well priced. Turned up with a crack on the screen. Probably due to DHL drivers erratic driving. However Rachael quickly helped resolve the issue and within 48 hours the new one was delivered and the broken one taken back. The TV itself is excellent. Good quality and looks good.
Quick answers to the questions people ask most.
Cello Electronics offers a return policy for items that are defective or not as described. For specific details and time frames, please visit celloelectronics.com or contact our customer support team.
Yes, all Cello TVs come with a manufacturer's warranty. For the duration of the warranty and what it covers, please check our website or contact customer service.
Replacement parts and accessories are available for Cello TVs. For availability and ordering, please visit our website or get in touch with our support team.
Cello TVs support a variety of streaming services; however, compatibility can vary by model. For specific service compatibility, please review the product details on our website or contact us directly.
For post-sales support, including technical assistance and warranty claims, please visit the Cello Electronics website or contact our customer service team directly for prompt assistance.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 42% of recent reviews are 4–5★ and 50% are 1–2★.
This is my second and last cello TV. The first one just started going crazy after six months and had be replaced. The replacement just died after a few more months. The Cello TV I bought to replace that one broke just outside the one year warranty. I took it off the wall and, as I was handling it gently, the screen cracked in about five places. The support lady was rude on the phone,basically calling me a liar. " The screens don't just crack." Er, yes, they do. In my experience, Cello products are substandard rubbish and the staff are unpleasant. Avoid, avoid, avoid.
Steer clear of TVs from this Company, Don't have a Repair programme or anyone that can help so end up wasting money, didnt even reply to Review...British company. So disappointing
Bought a small 22" TV for our bedroom as didn't want anything to overpower the new bedroom furniture. Usually we go for other brands but decided to buy Cello because they're made in the UK & that's something we're looking for more these days. In all honesty neither of us looked here on Trustpilot & I'm so glad we didn't since I tend to over-analyse things & think I might have been put off.. Anyway, the TV arrived on the date & time we were told with no quibbles (just a few days after ordering). We use it every evening & the sound & picture are totally what you would expect with no issues. Our experience with Cello Electronics also involves their telephone customer service. Just a few hours after receiving the TV I had an accident with it & called saying that it was completely my fault (which it was) & whether I could do anything to rectify it. The lady was so decent & Cello kindly replaced the item even though they knew I caused it. Genuinely, I am never going to buy another TV other than a Cello TV. Cello organised collection of the one I damaged (the original one) & delivery of the new one a few days later with the same courier at the same time. This is a genuine review & I hardly ever write reviews but have been meaning to write one since we received the replacement because we are both so impressed & grateful. Thank you Cello. You gave me my faith back with companies having heart & faith in UK manufacturing. Keep up the great work!
Bought British and liked the fact that it had a built in DVD, however after if was just out of manufacturers guarantee the screen developed a fault. The best help I could get from Cello was that it was out of guarantee and nothing they could do. I continued to watch it with the flickering lights on the screen for a further 6 months but now it is flicking between sources (dvd, html etc) every few seconds and won't respond to instructions from the remote to behave. Was rather hoping not to have to buy a new one every couple of years, but that's where I am. Disappointed
Bought a 12/230v 32” Tv for our motorhome, the TV was faulty on arrival, instead of replacing the tv they took it back for repair. Tv returned with more issues and was sent away again. This time came back with no issue found!? but was at least switching on now, so fine. 8 months later go away in the van again and different issue where the volume crashes the tv. So can’t watch anything with volume over 80% (which you need as the sound is very quiet) Out of warranty, advised it could be my vans power. 100% not as everything else works perfectly including the other tv. I should have know from arrival this TV was never going to work properly. Clear shielding and power supply issues. A tv used 5 times within its warranty and now heading to a skip. Avoid like the plague!
Wow, probably one of the best tvs I have bought. I have the Cello C4324WSF web os tv. Connection and setup so easy. Picture quality is seriously good. Sound is superb, and the menu is really good. Everything so far has impressed me greatly. Very very happy with this tv.
We got a cello 50inch TV 9 months ago and it's so bad,we are waiting for charity to collect. We realised we don't even sit downstairs because the Tele is absolutely incapable of using any smart features. The TV part is fine,except from the remote is terrible you have to put it an inch for the sensor. Sorry cello,we really wanted to support British but wouldn't do it again
I bought a Cello 22in TV 5 weeks ago. The picture and sound are fine but I still haven't been able to get the teletext feature to work so, at least for the time being, it is in the garage and the previous LG TV is back in use. This TV is to worst I have ever had for setting
I cannot express enough about how amazing this company's customer service is.
Bought this TV to use in my campervan. picture is ok, but the sound quality is abysmal, so tinny!..makes the TV unwatchable, tried improving the sound using the EQ or sound settings, it made absolutely no difference. Tried connecting a Bose Bluetooth speaker to improve the sound, but was unable to pair with the TV after numerous attempts. A waste of money!
Bought a soundbar. Unfortunately it wasn't compatible with my Avtex TV. They said they will send courier to collect the soundbar which is fantastic and then right at the end inform me that it's going to cost £9.99. the soundbar itself only cost £49.99. What I'm annoyed about is the fact that it's advertised as being compatible with any TV and clearly it's not so I'm not very happy about being charged. So just be aware if there is a problem and you need to return items then charge you even if it's not your fault. Miss Cotton, Stafford
I am writing this review to the people who are in doubt of buying a TV from this company I bought a TV from this company which is in England it is a Ferguson TV and I have had it for over 2 year now and it is an excellent TV and excellent value for the money very good quality and most of all made locally in the UK I highly recommend them in what they produce.
Recently taken delivery of the Cello 32" flat screen TV with built in DVD courtesy of Amazon Italia. Its great works perfectly fine and over the moon with my purchase. I can only recommend the product and seriously thinking of buying a second one.
Bought this tv 8 days ago and in this time I've had to change the batteries in the remote 12 times, yes you read that right... 12 times. Just today, I've had to change them twice - this morning & as I'm writing this ( bare in mind I've been out of the house the last 10 hours) obviously without the remote working I cant turn the tvboff, change the channel or volume... nothing. Wasn't a cheap tv either so I'm not overly impressed or happy, I've contacted cello who are sending a new remote but this situation is utterly ridiculous- currently the tv is non responsive even though ive just put fresh batteries in it so im now stuck staring at the homescreen unable to actually watch anything & cello arent open over the weekend - so im in for a nice fun weekend with no television Definitely don't recommend these TV's
Please don't waste your money on this product the picture is good but you can only watch it for half hour and it totally freezes up and u can't change channels or turn the volume up.and Down looking int the interned I'm not the only person with this problem I have only owned this TV since Christmas and is now no good
Bought a 19" tv no problem with the picture ,but the sound!!! its beyond awefull, tiny echoey, no matter what you do! wont be buying another, customer service is abysmal !!!
Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
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