Clipper Teas is a leading provider of natural, Fairtrade tea, dedicated to offering high-quality blends that prioritize both taste and ethical sourcing. The company focuses on using organic ingredients, ensuring that their products are free from pesticides and harmful chemicals. Clipper Teas stands out as the world’s largest Fairtrade tea brand, supporting over 114,000 producers and their families by providing access to essential resources such as education and medical care.
The target market for Clipper Teas includes environmentally conscious consumers and tea enthusiasts who value sustainability and ethical practices in their purchasing decisions. By choosing Clipper, customers support a brand committed to making a positive impact on both people and the planet, while enjoying a range of delicious tea options.
Clipper Teas receives a mix of feedback, but the overwhelming sentiment is negative, with many consumers expressing disappointment in the product quality. While some reviewers praise specific teas like Earl Grey and organic varieties, stating they are favorites and well-suited for gifting, a significant number criticize the taste of various blends, particularly the decaf and nettle teas, describing them as weak and flavorless.
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Customers also report issues with delivery, noting that orders have been lost multiple times, which adds to their frustration. Additionally, the customer service is highlighted as lacking, with many feeling ignored. Despite a few loyal fans who appreciate certain flavors, the overall sentiment leans heavily towards dissatisfaction due to the decline in quality and service.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
1.9
80
100%
● Low
1.9 / 5 overall
=
80 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
2.6▲ 1.6
12-month avg
2.0
All-time
1.9
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
1.0
4
Oct 24
1.0
3
Nov 24
3.7
3
Dec 24
1.0
2
Jan 25
—
0
Feb 25
3.5
2
Mar 25
—
0
Apr 25
1.0
1
May 25
—
0
Jun 25
3.0
2
Jul 25
1.0
1
Aug 25
3.0
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 80 most recent reviews.
Top praiseof 16 positive reviews
Delivery13%
2 mentions
Fast & efficient13%
2 mentions
“The delivery has always been fast and I've not had any issues, would highly recommend them”
On “Delivery” · Mar 18, 2021
Top complaintsof 63 negative reviews
Quality17%
11 mentions
Customer service17%
11 mentions
Pricing14%
9 mentions
Refund6%
4 mentions
“Please bring back the original quality”
On “Quality” · Aug 1, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
Overall rating and review count for this company and similar companies
I’ve been drinking Clipper decaf for years. It used to be full of flavour and really satisfying. Recently, it’s become extremely weak, even using two bags per cup. Something has clearly changed in the blend or decaf process. Really disappointed, and I’m not alone - check the recent reviews. Please bring back the original quality.
Clipper teas use CLF Distribution Ltd via Evri to deliver their teas. For the second time Evri has lost my tea order from Clipper. The first time in 2022 Clipper had no customer service contact number or email and so I had to contact their parent company. Now I can contact their customer services but I haven't heard from them for 7 days and want my money back.
I knew the founders of Clipper Teas, Mike & Lorraine when they started it up near Bridport in the late 1980s, & I actually worked in a shop that sold the tea. Their product then was generally acclaimed as excellent - I certainly thought so. But not any more. I never buy it but often come across it in hotel rooms. It's hyped up totally tasteless water, & everyone in Bridport thinks so.
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I love so much about Clipper but the decaf tea is weak. It reminds me of a weak earl grey. It’s described as full and rich on the website. It’s not full & rich. Please make a new decaf blend Clipper.
Le clipper détox que j'adorais n'a plus du tout le même goût, qui est devenu totalement insipide. Il n'y plus non plus de parfum et d'une belle couleur framboise avant, leur tisane est maintenant marron verdâtre transparent.
Pourquoi changer un produit qui satisfait pleinement vos consommateurs!!!
Just purchased what I thought normal everyday tea but for the second time bought Green tea instead. Costly mistake!
Why doesn't Clipper have a different colour box for different teas. As I had opened box and made the tea with milk! Realised the mistake. Could not get a refund for my mistake as I had opened the box.
Nettle tea has gone downhill. Even brewing the bag for an hour gives you nothing more than a cup of light brown tasteless water. It's been like this for the last few months.
You have lost a life long customer.
Awful. Expensive so called Earl Grey teabags, they don't even smell of bergamot, just weak black tea. Shocking. Waste of money and going in the bin and I'll be back to buying Twinnings....
Quality has dropped. Hardly worth drinking and not at all satisfying. M&S is currently a better choice. Had the same issue with Yorkshire Tea and the same evasion from customer services another reviewer got from Clipper. I think it's to do with Assam tea being expensive due to poor crops.
These tea bags used to be my go to but the quality is so bad now they are lower grade than PG tips, will have to find an alternative, such a shame as they were delicious and used to buy in bulk, now I have three large packs that I have to get through, they taste of dishwater!
The mighty one? LOL. It's completely tasteless, like drinking water. Second cup I left it to brew for 6 minutes just in case, still tasteless. When it first brewed the colour was strong, so I though, hhhm maybe this could be good, then I tried it :-(
The brand I was with for 30 years (biggest tea brand in the UK) suddenly decided to ruin their tea through greedflation, this Clipper tea is my fourth attempt to find a replacement, but this is as bad and as tasteless as the greedflation brand. It's so rubbish I actually have binned it, it's pointless to drink it, I may as well just sip hot water. Have these people never tasted a proper cup of tea! Ugh, the search goes on.
Clipper decaff - I'm so disappointed in this product, it wasn't cheap and it doesn't taste of anything. I've tried leaving the teabag in for ages and it still is the same. Decaff doesn't have to be tasteless, sorry for the bad review but felt I had to say.
Le gout de la framboise, du citron ou encore citron gingembre étaient très bien sur premières boites achetées. Du coup j’ai renouvelé l’expérience et là quelle déception. Du gout il ne restait plus qu’un thé et encore de piètre qualité. Plus aucun parfum de framboise, ni de citron. Arnaque. Trop facile d’appâter le consommateur puis de se moquer de lui…
Clipper Teas is a leading provider of natural, Fairtrade tea, dedicated to offering high-quality blends that prioritize both taste and ethical sourcing. The company focuses on using organic ingredients, ensuring that their products are free from pesticides and harmful chemicals. Clipper Teas stands out as the world’s largest Fairtrade tea brand, supporting over 114,000 producers and their families by providing access to essential resources such as education and medical care.
The target market for Clipper Teas includes environmentally conscious consumers and tea enthusiasts who value sustainability and ethical practices in their purchasing decisions. By choosing Clipper, customers support a brand committed to making a positive impact on both people and the planet, while enjoying a range of delicious tea options.