SHEIN is an online fashion retailer based in the UK that specializes in a wide range of affordable clothing options for women, men, and children. The company offers an extensive selection of trendy apparel, including dresses, tops, bottoms, and accessories, with new items added daily to keep up with the latest fashion trends. Customers can benefit from free shipping on orders over £35 and enjoy a flexible return policy of 45 days.
Targeting fashion-conscious consumers looking for budget-friendly options, SHEIN appeals to individuals seeking variety and affordability in their wardrobe. With an emphasis on providing the latest styles at competitive prices, the company has established itself as a popular choice among shoppers who want to stay fashionable without overspending. Customers can shop conveniently through the SHEIN website, where they can explore ongoing promotions and sales to maximize their savings.
Reviewers generally appreciate SHEIN for its quick delivery and wide selection of products, often highlighting the ease of shopping through the app and the quality of the items received. Many customers express satisfaction with their purchases, noting that the fabric quality is better than initially expected and that returns are straightforward.
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However, there are significant concerns regarding customer service, with multiple complaints about orders not being received and difficulties in resolving issues. Some consumers report receiving items that do not match their orders, leading to frustration. Overall, while SHEIN offers a variety of appealing products and efficient delivery, the inconsistent customer service experience detracts from the overall satisfaction. The sentiment leans positive, but the negative feedback on service cannot be overlooked.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.1
159
100%
● Medium
4.1 / 5 overall
=
159 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Sep 2025.
Last 3 months
4.1
12-month avg
4.1
All-time
4.1
Category avg
4.0
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Jul 25
4.2
99
Aug 25
3.9
59
Sep 25
5.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 159 most recent reviews.
Top praiseof 124 positive reviews
Delivery43%
53 mentions
Prices & value25%
31 mentions
Fast & efficient24%
30 mentions
Customer service16%
20 mentions
“Delivery was very quick”
On “Delivery” · Aug 31, 2025
Top complaintsof 31 negative reviews
Delivery23%
7 mentions
Refund19%
6 mentions
Customer service19%
6 mentions
Pricing13%
4 mentions
“The delivery company they use is terrible and even when you prove you did not receive your parcel they have a problem...”
On “Delivery” · Aug 30, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
Overall rating and review count for this company and similar companies
The clothing fitted fine but I was cross at the extra charges.
The clothing fitted fine but I was charged more for items than they were advertised at. Shorts at £2.16 were on my invoice at £4.71 per pair X2 pairs and dresess on the web site at £4.89 were on my invoice for £8.48 & £8.25. Yes it’s still cheap but misleading to sell then charge for twice as much
Ordered an ornamental incense holder, on arrival it was missing the part that holds the incense. Contacted Shein & asked if another could be sent out, I was advised they could only refund, looked online to see if I could order another & the price had more than doubled!
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Ordered 3 sets of pyjamas from shein, all in the same size. However when opened and compared sizes they were wildly different in size. 2 were way too big for me, but sending them back is going to be costly and not worth returning. Waste of money all round.
SHEIN is an online fashion retailer based in the UK that specializes in a wide range of affordable clothing options for women, men, and children. The company offers an extensive selection of trendy apparel, including dresses, tops, bottoms, and accessories, with new items added daily to keep up with the latest fashion trends. Customers can benefit from free shipping on orders over £35 and enjoy a flexible return policy of 45 days.
Targeting fashion-conscious consumers looking for budget-friendly options, SHEIN appeals to individuals seeking variety and affordability in their wardrobe. With an emphasis on providing the latest styles at competitive prices, the company has established itself as a popular choice among shoppers who want to stay fashionable without overspending. Customers can shop conveniently through the SHEIN website, where they can explore ongoing promotions and sales to maximize their savings.