Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.
Twinkl Educational Publishing has a positive customer experience.
Twinkl Educational Publishing receives high praise for its exceptional customer service and the quality of its educational resources. Reviewers frequently commend the friendly and professional staff, noting their quick response times and effective problem-solving abilities.
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Many customers express gratitude for the support they received when resolving subscription issues, highlighting the team's willingness to assist with refunds and account management. However, some complaints arise regarding subscription cancellations, with a few users experiencing difficulties in managing their accounts or being charged unexpectedly. Despite these concerns, the overall sentiment remains overwhelmingly positive, with many users celebrating Twinkl as an invaluable resource for educators and learners alike. Overall, Twinkl is highly regarded for its service and product offerings.
1,060 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.6
1,060
100%
+0.2
● Low
4.6 / 5 overall
=
1,060 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
4.7▲ 0.2
12-month avg
4.6
All-time
4.6
Category avg
4.5
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
4.6
47
Oct 24
4.5
74
Nov 24
4.4
40
Dec 24
4.8
36
Jan 25
4.6
57
Feb 25
4.6
41
Mar 25
4.5
36
Apr 25
4.7
46
May 25
4.3
28
Jun 25
4.5
46
Jul 25
4.4
15
Aug 25
4.9
60
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 449 positive reviews
Customer service49%
222 mentions
Fast & efficient41%
184 mentions
Helpful support30%
135 mentions
Friendly staff9%
40 mentions
“Just want to give a shout out to the incredibly helpful team at Twinkl, who managed to untangle my mess of mixed up a...”
On “Customer service” · Aug 31, 2025
Top complaintsof 51 negative reviews
Cancellation57%
29 mentions
Subscription31%
16 mentions
Customer service31%
16 mentions
Refund29%
15 mentions
“I cancelled my Twinkl subscription within the 48-hour refund window stated in their cancellation message, yet they re...”
On “Cancellation” · Jun 29, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Educational Services.
Overall rating and review count for this company and similar companies
I really like Twinkl’s resources — they have everything I need for my tutorial classes, all in one place. The materials are well-organized and easy to use. I also had to request a refund recently, and their support team was very helpful and quick to assist. Great service overall!
I had a good experience—the response was prompt, and the admin (Carmen) was genuinely kind and helpful throughout. It made the whole process smooth and stress-free. Really appreciate the professionalism and care. Highly recommended!
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I’ve been using Twinkl for over 5 years now to homeschool my three children, who are all different ages in primary school—and honestly, it’s been perfect. The resources are incredibly varied, high quality, and easy to adapt no matter what stage they’re at. It’s saved me so much time and stress over the years!
Customer service has also been amazing—every time I’ve needed help, they’ve been quick, kind, and super helpful. I genuinely can’t fault it. I recommend Twinkl to every homeschooling parent I know!
I was searching for an item and when I asked for help, I was sent a working link straight away. Great service from the team who provide really excellent, usable resources!
The company automatically deducted money from our account even though we never wanted any kind of ongoing relationship and never agreed to one. It has become a norm for such untrustworthy companies to steal and say sorry if and when caught. What are the chances such companies will be getting my money or a good review online or otherwise from me in the future. Slim chance.
The resources provided can be an incredibly useful tool, but unfortunately weren’t relevant to my current setting. I believed I’d cancelled my subscription, but turns out the final cancellation webpage is the one webpage not properly adapted to mobile devices, so it appears that you have cancelled when in reality you haven’t, so I’ve been charged again.
I know all subscriptions have a “are you really sure you want to cancel” pop up, but it’s almost reaching parody levels of ridiculousness when clicking yes I want to cancel on three different webpages and providing feedback on why you want to cancel your subscription, isn’t enough to cancel it, with the final page being the one page on the site not fully adapted to mobile in such a way that it appears you have successfully cancelled when in reality you haven’t.
Be cautious with this company if you're considering a free one-month subscription or canceling after a few months—I wouldn't recommend it. I canceled my free subscription before the month ended, and it was confirmed today that it was indeed canceled, yet the system kept charging my friend's account for three months. He had lent me his card, and today he noticed that this subscription doesn't even show up in direct debit, meaning it can't be blocked through his bank. Despite clear evidence that the account was unused and the subscription canceled, Twinkle refuses to refund the full amount. I won’t let this go unanswered.
Thank you for you reply but can you explain to me who's reopen my account day after I canceled my subscription? It wasn't me but this greedy company did it. Can you also let everyone know if you refund all 3 months or just one month?
No one used the account after deleting the free trial subscription!
Twinkl provides a worthwhile service with exceptional content staffed by an excellent customer service team. Heather, Ana and Alexandra deserve to be called out for their excellence.
My query was resolved within 10 minutes at 7.30am. Very impressed with the professionalism of Alexandra. Great resources on Twink with great customer service. Highly recommend.
I truly appreciate the fast and kind support I received. Arvin was very helpful in offering refund options and making the process smooth. Thank you, Twinkl, for being understanding and flexible. Great service!
Always amazing.
I use twinkl resources as a home educator to a SEND child. The resources are amazing, plan it is hard but once you get the hang of it really helps build lessons. I love rhino readers and the sister apps that go along side Twinkl, they are easy to use and my daughter loves them and interacts really well with them. I have used coustemer services a few times and they have always been kind and supportive with helping me.
Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.