Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.
Twinkl Educational Publishing has a positive customer experience.
Twinkl Educational Publishing receives high praise for its exceptional customer service and the quality of its educational resources. Reviewers frequently commend the friendly and professional staff, noting their quick response times and effective problem-solving abilities.
Read full summaryShow less
Many customers express gratitude for the support they received when resolving subscription issues, highlighting the team's willingness to assist with refunds and account management. However, some complaints arise regarding subscription cancellations, with a few users experiencing difficulties in managing their accounts or being charged unexpectedly. Despite these concerns, the overall sentiment remains overwhelmingly positive, with many users celebrating Twinkl as an invaluable resource for educators and learners alike. Overall, Twinkl is highly regarded for its service and product offerings.
1,060 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.6
1,060
100%
+0.2
● Low
4.6 / 5 overall
=
1,060 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
4.7▲ 0.2
12-month avg
4.6
All-time
4.6
Category avg
4.5
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
4.6
47
Oct 24
4.5
74
Nov 24
4.4
40
Dec 24
4.8
36
Jan 25
4.6
57
Feb 25
4.6
41
Mar 25
4.5
36
Apr 25
4.7
46
May 25
4.3
28
Jun 25
4.5
46
Jul 25
4.4
15
Aug 25
4.9
60
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 449 positive reviews
Customer service49%
222 mentions
Fast & efficient41%
184 mentions
Helpful support30%
135 mentions
Friendly staff9%
40 mentions
“Just want to give a shout out to the incredibly helpful team at Twinkl, who managed to untangle my mess of mixed up a...”
On “Customer service” · Aug 31, 2025
Top complaintsof 51 negative reviews
Cancellation57%
29 mentions
Subscription31%
16 mentions
Customer service31%
16 mentions
Refund29%
15 mentions
“I cancelled my Twinkl subscription within the 48-hour refund window stated in their cancellation message, yet they re...”
On “Cancellation” · Jun 29, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Educational Services.
Overall rating and review count for this company and similar companies
I was logged out of my account and when the password recovery email never arrived, the support staff were quick and very helpful! They located my account, informed me of the mistake, and even provided me with a temporary password to allow me to easily log in. Ellie was very professional and kind, and I'm sure the entire team is just as fantastic!
I recently forgot to cancel a free trial and was charged for a month. I contacted twinkl explaining the situation and Arvin sorted things out for me quickly and without issue, cancelling the subscription and starting the refund process.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Great customer service
Thanks so much for sorting things quickly when we needed help we have been a member for numerous years . And find it brilliant :)
I asked if we could use their worry worm poem, although our own pattern, in order to help raise funds for our charity which helps SEN children. After a few well placed questions to which I happily responded to they gave us permission.
Thank you Twinkl!
I asked if a resource could be made in a particular font, I receive an immediate reply and less than 24 hours later Jennie sent me the new activity, and suggested I look at their TwinklCreate page to make my own resources using their images and templates. You couldn't ask for better service. Twinkl is amazing.
I've been using this website/ subscription for a few years. The website has really good resources and materials across various subjects. Even if you're not using the British National Curriculum, it can be used with other curriculums. Resources are well prepared and able to engage the students. Customer Service was also excellent. Emails to them were replied to within a day and the staff, Laura, really did her best in answering to the queries and helping with the membership details. Highly recommended!
I’m just off the phone to Ana, she is the most amazing customer service person I’ve ever came across. A pleasure to deal with is an understatement. Was so happy to help! Everywhere needs an Ana! Thank you for your kind service Ana! - Leah
The resources are great. Well thought through and stimulating for the children.
There is a fabulous range of material available and more keeps coming. I have yet to not find what I needed.
I have had a membership with Twinkl since they started and I retire in June. The team has been amazing at sorting out my membership ad closing it down just at the right time. The two team members that I have dealt with about my membership have been polite, friendly and incredibly helpful.
Well worth the fee.
I have been using twinkl for a number of years which has been great. Yesterday I renewed my membership and paid full price. Today I got an email to say I could get 20% off purchases for annual membership this week. I emailed twinkl and Emma immediately gave me a refund so I could get the 20% off deal. Excellent service.
I've always used Twinkl throughout my career. I had an issue with my email and login and Emma and Beccy were so helpful. The issue was sorted immediately!
It wasn't great to begin with as I was in a repetitive merry go round with the chat bot. The things it was directing me to weren't there and it was a bit of a nightmare.
Eventually I got through to a lovely human who did what I asked immediately without any further explanation.
Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.