Localiza Rent a Car is a leading car rental service in Brazil, known for having the largest fleet of vehicles in the country. With over 650 locations nationwide, the company provides a range of mobility solutions, including traditional car rentals, subscription services, and options for rideshare drivers. Localiza caters to both leisure and business travelers looking for convenient and efficient transportation options across various destinations in Brazil.
The company emphasizes customer convenience through services such as digital pick-up, allowing customers to retrieve their vehicles in as little as five minutes without waiting in lines. In addition to car rentals, Localiza offers additional resources like travel tips and guides to enhance customers' travel experiences. By focusing on accessibility and a diverse range of vehicle options, Localiza Rent a Car aims to meet the needs of a wide array of customers seeking flexible transportation solutions.
Localiza Rent a Car has a positive customer experience.
Localiza Rent a Car receives a mix of feedback from customers, with many praising the excellent service and quality of vehicles. Reviewers frequently highlight the outstanding atendimento, noting that staff are courteous and helpful, particularly in locations like Itu and Juiz de Fora.
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However, there are significant complaints regarding vehicle quality, with several customers reporting issues such as mechanical problems and receiving cars that do not match their reservations. Additionally, some express frustration over long wait times at certain locations, particularly at the Goiânia airport, and concerns about how fines are handled. While many enjoy a positive rental experience, the recurring issues with vehicle condition and service inconsistencies detract from the overall satisfaction.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.1
1,000
100%
-0.2
● Low
4.1 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.1▼ 0.2
12-month avg
4.1
All-time
4.1
Category avg
4.0
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Mar 25
4.3
52
Apr 25
4.2
364
May 25
4.2
273
Jun 25
4.1
227
Jul 25
3.5
84
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 363 positive reviews
Fast & efficient3%
10 mentions
Website & app2%
9 mentions
“Sempre começo minha avaliação dessa forma , pq sempre foi está experiência que tenho nas agências, seja na retirada f...”
On “Fast & efficient” · Jul 1, 2025
Top complaintsof 114 negative reviews
Payment issues4%
4 mentions
Charges3%
3 mentions
Pricing2%
2 mentions
Response time2%
2 mentions
“We’ve just had the worst experience with Localiza which left us stranded at night in a potentially dangerous situation”
On “Payment issues” · Jul 14, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Car Rentals.
Overall rating and review count for this company and similar companies
Avoid renting a car in Cancun with Localiza unless you want to experience an extremely persistent attempt to scare you into buying their own overpriced insurance despite already having fully paid up CDW and TPL insurance and full excess protection
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Já sou cliente da localiza a mais de 15 anos, é sempre uma ótima experiência e parceria com eles, funcionários atenciosos e qualificados, praticidade na locação,tanto no app, quanto na agência,super recomendo.
Foi-me cobrado uma limpeza, pois segundo a atendente a caixa de rodas estava suja, contudo o carro estava impecável. Logo após o sorriso da atendente devido ao meu questionamento, percebi que na verdade foi só mais uma forma que a Localiza encontrou de empurrar mais uma cobrança aos seus clientes. Qualquer carro que ande 100 metros vai ficar com algum aspecto de utilizado, não sujo.
Me parecen deshonestos me colocaron un fotocomparendo el cual NUNCA ME AVISARON obvio se que tengo que pagarlo pero a mi correo no llego nada a mi celular nunca me llamaron a informarme qué ellos ya lo habían cancelado al enterarme de esta situación nadie resuelve no hay oficinas administrativas nada no resuelven nada
Atendimento excelente dos funcionários Robson e Aline da agencia Carlos Luz em Belo Horizonte e o carro T-Cross Highline que aluguei excelente, espero ter a sorte de novamente ter este carro na minha próxima locação.
Aluguei um carro com bastante antecedência pelo app e no dia marcado tudo teu certo. O modelo escolhido teve um problema de bateria e logo foi trocado por um modelo disponível, superior(HB20s) top, e a experiencia foi incrível. Obrigado localiza.
Estava em viagem e fui notificado q meu cadastro tinha sido bloqueado e que não poderia mais seguir com o aluguel, tive q sair as presas de São Paulo para Brasília com medo do carro ser bloqueado, ainda o mais frustrante não sei o motivo do bloqueio, simplesmente falam q não podem informar...
Tudo funcionou perfeitamente.
Reembolso do caução, contrato entrega do veículo.
Atendentes atenciosos tudo ótimo.
Carro limpo tudo bom.
Sou cliente a mais de 20 anos.
Parabéns a Localiza especialmente a equipe do aeroporto de Caxias do Sul.
Excelente, mas poderia melhorar no valor final do aluguel
Minha experiência com a Localiza foi, no geral, muito positiva. O atendimento foi ágil e cordial desde o momento da reserva até a devolução do veículo. Um ponto que me agradou bastante foi o fato de, por não haver carro disponível no grupo que reservei, me oferecerem um modelo de categoria superior sem custo adicional — uma atitude que demonstra respeito pelo cliente.
O carro alugado (Honda City Hatchback EX 1.5 AT) estava em ótimo estado, limpo, confortável e com bom desempenho na estrada e na cidade.
O único ponto de atenção são as taxas e o valor final do aluguel, que acaba ficando acima do que se espera no momento da reserva. Um pouco mais de transparência ou competitividade nesse aspecto tornaria a experiência ainda melhor.
No geral, recomendo a Localiza e pretendo alugar novamente.
Localiza Rent a Car is a leading car rental service in Brazil, known for having the largest fleet of vehicles in the country. With over 650 locations nationwide, the company provides a range of mobility solutions, including traditional car rentals, subscription services, and options for rideshare drivers. Localiza caters to both leisure and business travelers looking for convenient and efficient transportation options across various destinations in Brazil.
The company emphasizes customer convenience through services such as digital pick-up, allowing customers to retrieve their vehicles in as little as five minutes without waiting in lines. In addition to car rentals, Localiza offers additional resources like travel tips and guides to enhance customers' travel experiences. By focusing on accessibility and a diverse range of vehicle options, Localiza Rent a Car aims to meet the needs of a wide array of customers seeking flexible transportation solutions.