48 Mobile is a telecommunications company based in Ireland, specializing in providing mobile services tailored to meet the needs of individual consumers and businesses. With a focus on delivering flexible mobile plans and competitive pricing, the company aims to enhance the mobile experience for its customers. 48 Mobile offers a variety of pay-as-you-go options, ensuring that users can choose plans that suit their specific usage requirements.
The target market for 48 Mobile includes both casual mobile users and those seeking more robust communication solutions. The company's offerings are designed to appeal to a diverse customer base, prioritizing user convenience and satisfaction. By positioning itself as a customer-centric mobile provider, 48 Mobile is dedicated to changing the way consumers engage with mobile technology. For more information, visit their website at 48.ie.
48 Mobile receives a predominantly negative reception from its users, with many expressing frustration over service quality and network reliability. Reviewers frequently mention issues with data connectivity, describing it as unstable or nonexistent, with some reporting speeds as low as 0.2 mb/s.
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Complaints about roaming capabilities are also common, with customers stating that the service fails to work properly when traveling abroad. While a minority of users praise the network for its competitive pricing and decent data speeds within Ireland, they often note significant drawbacks, such as the lack of Wi-Fi calling and complicated roaming setups. Overall, the sentiment leans heavily towards dissatisfaction, with many advising potential customers to consider other options.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
416
100%
-0.5
● Low
2.2 / 5 overall
=
416 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
1.8▼ 0.5
12-month avg
1.9
All-time
2.2
Category avg
3.8
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
2.6
7
Oct 24
2.7
9
Nov 24
1.3
4
Dec 24
1.0
5
Jan 25
1.2
6
Feb 25
1.0
3
Mar 25
1.7
6
Apr 25
1.8
5
May 25
4.0
4
Jun 25
2.2
6
Jul 25
1.1
7
Aug 25
2.4
5
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 416 most recent reviews.
Top praiseof 111 positive reviews
Customer service45%
50 mentions
Prices & value41%
45 mentions
Fast & efficient17%
19 mentions
Website & app14%
15 mentions
“The best and cheapest network provider in the whole of Ireland”
On “Customer service” · Aug 7, 2025
Top complaintsof 287 negative reviews
Customer service52%
149 mentions
Pricing14%
41 mentions
Payment issues14%
39 mentions
Account issues6%
17 mentions
“Sim didn't work made me change setting update apn about 4 times and customer service was real snarky”
On “Customer service” · Aug 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
Overall rating and review count for this company and similar companies
Hi all. I’ve been using 48 for over 2 years and can honestly say that it is a service suited only to those who do not travel outside of Ireland. Brilliant in Ireland but absolutely useless abroad.
I cannot get any signal outside Ireland and will be changing provider. If u travel get a different provider.
Dan
Great value for money. It's not perfect. I had difficulty connecting to a network in Italy but got immediate help from Customer Care.
48 uses Three, one of Ireland’s leading mobile networks
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We have found 48 mobile to be excellent and are paying 40 euro less than we paid previously with Vodafone. Yes, there may be problems with setting up roaming, but treat it as an Irish mobile system and be very grateful for what you are getting for 10.99 per month. If you can afford expensive holidays abroad on a regular basis, then blooming well get a more expensive phone package and stop whining.
Have just returned from a short break to Italy with family of 4 and had very poor experience using 48 sim.
Followed all instructions and managed to get voice only connection with 2 phones but no data connection. The other 2 phones would not indicate either voice or data.
If you are going overseas, recommend you print out instructions before you go or find local bar to use Wi-Fi to connect.
Have found 48 very good for coverage whilst at home but to be honest, 48, please negotiate with other telecom providers for a seamless roaming experience or just advertise as home use only.
Italy; 4 phones IOS .
Signed up for the free 1gb test, and glad I checked it out before giving up any cash or transferring my number.
The best data speed in the last 2 days has been less than a quarter that from my current supplier. That's slower than 3G speeds.
Sure, it's 1/2 the price, and has a larger data cap in theory, but so slow that I couldn't actually reach the cap even if I kept it running flat out the entire month.
And that's in the centre of Dublin, probably the best coverage anywhere in the country.
I'll stick with the more expensive, but ACTUAL 4G services. Thanks.
Would give zero stars if I could. Do not rely on any roaming with 48, it’s a disgrace, appalling service and zero back/up from the company. Was in Germany and had no data coverage, after literally hours going through settings I finally got a very poor cellular coverage for calls that constantly crashed. Got back to Ireland and immediately ditched this disastrous network for Vodafone….. 48?… their spiel is too good to be true? Absolutely….. it’s complete snd utter rubbish, stay away and trust the major networks not some thruppence halfpenny half baked outfit like 48.ie.
Very unhappy with the roaming. Every single time I'm away, there is a ridiculous setup to go through and no guarantee this is going to work. Also, signal is is bad everywhere far from a main City. I'm getting rid of this network as soon as my plan runs out this month. Absolutely appalling.
Having had near misses roaming outside Ireland previously with no network or data (fixed via APN), today I've arrived to UK for 10 days over Easter and it's absolutely knackered, nothing, zero. Came on here and saw others saying the same. Wish I acted on my hunch months back and cancelled with them. Awful awful, stay away, 48 is rubbish.
Data doesn't work when abroad or even 20 minutes up the road over the border. Unacceptable as this is when you need data the most. Now I am back in Ireland and I can't even get network coverage? Forget about it, I will be cancelling my membership and going elsewhere
Data roaming abroad doesn't work reliably. Set up all the APNs according to the web site. Worked fine for 2 days in France - then on the third and subsequent days: nothing. DOA in Italy. Worked first day in UK and then never again. Completely unreliable.
Warning!
Keep away. I spent an hour in a phone shop in Italy trying to sort out roaming and had to buy a new Italian sim. On my return to Ireland I went back to previous provider.
Perfectly good if staying in Ireland. ZERO coverage if outside.
I'm an engineer so can handle technical stuff... I took 2 trips recently one in EU and then in USA. Could not getting roaming to work at all in EU... tried everything they told me and all the instructions on website. ZERO results. Assumed I did something wrong.
Then again in USA. stayed for a week and tried everything. Roaming JUST DOESN'T WORK for 48!
Perfectly fine if staying in ireland though.
Cancelled because international roaming is not reliable
48 worked well for me in Ireland, having switched to it during the no-travel period. Since resuming travel I have had issues with international roaming, but not on every trip. However, I do not wish to spend time mucking about with APNs on most trips and last weekend, in Poland, I had the new experience of the roaming working intermittently, mostly off.
I have reverted to Vodafone, albeit at significantly greater cost, but I know it is bullet-proof when travelling.
Now I am having a hassle seeking a refund of my top-up balance. They have a record of my payments but say that they don't have the card details.
Useless outside the Republic of Ireland,no phone no text no data literally 90 mins up the road from me,like the saying you get what you pay for wouldnt recommend.
Joined yesterday and tried to change back to vodafone within 5 minutes. Had 4g everywhere I went with Vodafone, only have 3g with this crowd despite them stating they have 99% coverage around Ireland. This is what I get for being tight! Will be back with Vodafone next week. My advice is Spend the extra few euro for excellent coverage and customer care
48 Mobile is a telecommunications company based in Ireland, specializing in providing mobile services tailored to meet the needs of individual consumers and businesses. With a focus on delivering flexible mobile plans and competitive pricing, the company aims to enhance the mobile experience for its customers. 48 Mobile offers a variety of pay-as-you-go options, ensuring that users can choose plans that suit their specific usage requirements.
The target market for 48 Mobile includes both casual mobile users and those seeking more robust communication solutions. The company's offerings are designed to appeal to a diverse customer base, prioritizing user convenience and satisfaction. By positioning itself as a customer-centric mobile provider, 48 Mobile is dedicated to changing the way consumers engage with mobile technology. For more information, visit their website at 48.ie.