48 Mobile is a telecommunications company based in Ireland, specializing in providing mobile services tailored to meet the needs of individual consumers and businesses. With a focus on delivering flexible mobile plans and competitive pricing, the company aims to enhance the mobile experience for its customers. 48 Mobile offers a variety of pay-as-you-go options, ensuring that users can choose plans that suit their specific usage requirements.
The target market for 48 Mobile includes both casual mobile users and those seeking more robust communication solutions. The company's offerings are designed to appeal to a diverse customer base, prioritizing user convenience and satisfaction. By positioning itself as a customer-centric mobile provider, 48 Mobile is dedicated to changing the way consumers engage with mobile technology. For more information, visit their website at 48.ie.
48 Mobile receives a predominantly negative reception from its users, with many expressing frustration over service quality and network reliability. Reviewers frequently mention issues with data connectivity, describing it as unstable or nonexistent, with some reporting speeds as low as 0.2 mb/s.
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Complaints about roaming capabilities are also common, with customers stating that the service fails to work properly when traveling abroad. While a minority of users praise the network for its competitive pricing and decent data speeds within Ireland, they often note significant drawbacks, such as the lack of Wi-Fi calling and complicated roaming setups. Overall, the sentiment leans heavily towards dissatisfaction, with many advising potential customers to consider other options.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
416
100%
-0.5
● Low
2.2 / 5 overall
=
416 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
1.8▼ 0.5
12-month avg
1.9
All-time
2.2
Category avg
3.8
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
2.6
7
Oct 24
2.7
9
Nov 24
1.3
4
Dec 24
1.0
5
Jan 25
1.2
6
Feb 25
1.0
3
Mar 25
1.7
6
Apr 25
1.8
5
May 25
4.0
4
Jun 25
2.2
6
Jul 25
1.1
7
Aug 25
2.4
5
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 416 most recent reviews.
Top praiseof 111 positive reviews
Customer service45%
50 mentions
Prices & value41%
45 mentions
Fast & efficient17%
19 mentions
Website & app14%
15 mentions
“The best and cheapest network provider in the whole of Ireland”
On “Customer service” · Aug 7, 2025
Top complaintsof 287 negative reviews
Customer service52%
149 mentions
Pricing14%
41 mentions
Payment issues14%
39 mentions
Account issues6%
17 mentions
“Sim didn't work made me change setting update apn about 4 times and customer service was real snarky”
On “Customer service” · Aug 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
Overall rating and review count for this company and similar companies
I don't understand the low score. I moved over a few years ago, and later bought Sims for both my parents also. I pay all three phone bills, and it costs me less than mam's old one bill from Vodafone.
I can't speak for anyone else's experience, but I've never needed to contact customer service.
Promise the earth but deliver nothing. Avoid.
Did not pass on sign-up benefits or referal benefits. Service dropped out for days even though signal was good. Not registering on network errors. Continually go through service delay tactic loops. Gave up in the end and went to gomo.
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It's a cheap sim deal if you just need it for use in Ireland, but data roaming is non existent despite all their troubleshooting guides and altering of the settings they ask you to do. If you ever need to use internet on your phone outside of Ireland I have found that you can't rely on 48. There is a saying - 'Buy cheap, buy twice' - this is absolutely true in this case as I ended up having to get a UK sim package so I have data whilst in the UK. They advise you to contact customer services when you have an issue with the roaming not working - this is impossible when you have no internet. If you get on wifi and contact them they just parrot the exact same info in their troubleshooting guides. Absolute waste of time. No other providers I have used have had an issue with roaming. This appears to be a 48 specific issue that hasn't improved, and this roaming issue alone has caused me to transfer my number to another provider.
Been with this company for years. Honesty don't know what all the negative reviews are about. Won't get better value. It was tricky for roaming a few years back, but I've been to a few different countries and had no issues the last few years.
Worst customer service I ever had in my entire life. Person named Asif does not know his job apparently so he just disapears whenever I reach out for support because your roaming is unbelievbly bad. I am changing my provider the moment I get back to Ireland from holidays. Waste of money....
If you're using your phone just outdoors it's good but once you go indoors it's terrible stuck with them for 3 weeks and after that I had the move to a different provider
No data while in UK. No one you can speak to just lots of text advice and chat with bots. Tried everything. Waste of time . Service may be cheap but I will transfer my no. Asap to another company. If u can’t get data in uk just tell us so we can make other arrangements instead of wasting half my holiday trying to resolve. Very angry at 48 mobile for this .
total lack of value for customer, even though price is low they cheat, advertise promotion that are not true- like ordering new SIM card to have a free month, when contacted about it- most unhelpful even rude. also roaming never worked for me and never got any help on that. leaving them for good and never coming back
Worst mobile supply I have ever dealt with. Customer care virtuallly non existent.
If you are lucky enough to get through they ask so many questions designed to conuse,it's easy to lose patience. CANNOT recommend this company. Please avoid!
The Worst customer care ever. Lost my phone, needed to make an insurance claim for it. It took 4 days for a replacement sim to arrive and then I needed to get information off 48 mobile to make the claim. Its taken a full WEEK to get that information off them. No contact number for them, just webchat, so your basically dealing with a robot. Absolute JOKE, stay away!!!!
I’m new to 48. Having issues with texting on my iPhone SE (no issues with previous provider)Tried to message 48 and the issues with THAT service are awful so I’m still unable to send messages. I know it’s a budget price service but please provide help when you say you do (9am-8pm) 😡
Would not send SMS so messaged customer support. By the end nothing worked. Totally useless and could not care less. Told me to reset phone 3 times by 2 different operators.
Very unreliable and don't even bother with support.
I’ve been a loyal customer, with them for year’s. Everything is good unless you go abroad, never really had a problem otherwise except bad coverage in a few rural area’s. There is always a hassle to switch to roaming. Never straight forward, the rest of the family are with other providers, their’s switch to roaming automatically on arriving but I have to spend time having to contact online chat to resolve the issue every-time to go through possible fixes to resolve it, it did eventually work after a few different solutions but this time I was left without service. Enough is enough. Going to cancel for a more reliable service
48 Mobile is a telecommunications company based in Ireland, specializing in providing mobile services tailored to meet the needs of individual consumers and businesses. With a focus on delivering flexible mobile plans and competitive pricing, the company aims to enhance the mobile experience for its customers. 48 Mobile offers a variety of pay-as-you-go options, ensuring that users can choose plans that suit their specific usage requirements.
The target market for 48 Mobile includes both casual mobile users and those seeking more robust communication solutions. The company's offerings are designed to appeal to a diverse customer base, prioritizing user convenience and satisfaction. By positioning itself as a customer-centric mobile provider, 48 Mobile is dedicated to changing the way consumers engage with mobile technology. For more information, visit their website at 48.ie.