Where the score comes from

Each source counts by its number of reviews. Only reviews written by people are scored.

Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source	Rating	Reviews	Weight	6-mo	Fake risk
Trustpilot Imported Trustpilot reviews	2.9	75	100%		● Low

2.9 / 5 overall

75 reviews across 1 scored source

How fake risk works ⓘ

Reputation trend

Monthly average rating from reviews written by people · latest review Jun 2025.

Last 3 months: 3.0
12-month avg: 3.0
All-time: 2.9
Category avg: 4.0

Monthly averageCategory average

How it compares

Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.

Overall rating and review count for this company and similar companies
Company	Overall	Legit	Delivery	Quality	Service	Trend	Reviews
Fashion FriendlyThis company	2.9 out of 5 (fair)	100 out of 100	3.3 out of 5 (fair)	3.0 out of 5 (fair)	3.0 out of 5 (fair)	—	75
Michaels Stores	2.9 out of 5 (fair)	100 out of 100	1.3 out of 5 (poor)	1.9 out of 5 (poor)	2.5 out of 5 (poor)	+4%	1,000
Etsy	1.3 out of 5 (poor)	100 out of 100	1.2 out of 5 (poor)	1.2 out of 5 (poor)	1.2 out of 5 (poor)	—	1,000
Red Run	4.9 out of 5 (good)	100 out of 100	4.9 out of 5 (good)	4.9 out of 5 (good)	5.0 out of 5 (good)	+2%	397
BARCA Stores	2.6 out of 5 (poor)	100 out of 100	2.7 out of 5 (poor)	3.0 out of 5 (fair)	2.2 out of 5 (poor)	+12%	368

Bottom line: Fashion Friendly is #2 of 5 on overall rating in this group. On service, Red Run scores higher (5.0 vs 3.0).

Mr D Harold

1 review

Jun 7, 2025

Featured

very helpful

Great product and very helpful when I had a problem with the courier

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Jll goodwin

1 review

Apr 24, 2025

Featured

I ordered two jumpers back in march 25

I ordered two jumpers back in march 25, money was taken. Out of my account, no jumpers arrived, no email off them. So expensive to call them. Don't touch this business.

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Gina

1 review

Dec 4, 2024

Featured

So far pleased with my choice ( will…

So far pleased with my choice ( will see what happens when it’s washed,) pleased with delivery it came a day early ,I went to order another But the. Colour I wanted came up as another colour and the price had gone up Overall yes I’ve given3 stars

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Mrs Evelyn Withey

1 review

May 18, 2024

Featured

I was disapointed that my order took so…

I was disapointed that my order took so long to be despatched, and although it arrived "in tact" the packaging was poor and could easily have been opened by an opportunist. I used an advert in a magazine, but I will not use the compony again.

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Jonh Bur

1 review

May 2, 2024

I ordered a cardigan weeks ago. They have taken the money out of my account. Still not received the cardigan. What is going please

Send my cardigan that you have taken my money for

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Tanya Batley

1 review

Apr 11, 2024

If I could give no stars I would

If I could give no stars I would. Ordered on 5/4/24 for an elderly disabled lady. Recieved a conformation email saying they had recieved my order and they would email when dispatched. I must add we paid for express delivery so we should have recieved by Tuesday the latest. We are now on Thursday I have emailed them twice trying to find out what's happend and had no response. No email to say its been dispatched. £51.99 stollen from an elderly disabled lady. Premium number so will cost a fortune to call them. AVOID AVOID AVOID this is going to be taken further as well as its absolutely disgusting.

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1 review

Feb 20, 2024

Great service, prompt delivery

I recently purchased a jumper online to wear over the winter months. My delivery arrived promptly and the jumper is great quality, lovely and warm. I will be ordering again, great service, thank you.

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Sonia Renzo

1 review

Feb 7, 2024

Avoid this company.

Ordered last Friday before 4pm express delivery to get it within 48 hours. So should have been here Tuesday at the latest. Emailed yesterday as had no e mail to say despatched. Received an email from Yodel today saying will be delivered this Friday. So have e mailed again asking for postage refund as not met the 48 hour guaranteed delivery. This company uses a premium telephone number so can't ring them and they don't appear to respond to e mails. If I'd seen the reviews before I would have avoided ordering from them.

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Fiona Brady

1 review

Feb 1, 2024

Hi I ordered today for my auntie the…

Hi I ordered today for my auntie the money was taken out of my account straight away and no confirmation email and when I checked my account said I have no orders.

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Dev Sen

1 review

Dec 18, 2023

Very happy with the service

Very happy with the service. Placed the order on 14th December evening and Yodel delivered our goods in perfect condition on Monday 18th December morning.

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Roger Brown

1 review

Dec 6, 2023

Ordered Mock Twin Set No 18329 weeks…

Ordered Mock Twin Set No 18329 weeks ago,still waiting.

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1 review

Nov 7, 2023

Extremely slow delivery

Ordering online was really awkward, codes wouldn’t work, price was wrong. Placed order on the phone which was quick and much easier. Shame they don’t send an email order confirmation, Delivery has taken forever to get here, never experienced such slow delivery. Get your recycling bin ready when the parcel arrives as half the parcel is full of junk mail!! Books and books of useless magazines (15 +) selling things you would never want. I’d not rush to order again.

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Kat

1 review

Aug 17, 2023

Shed load of catalogues, 'free'lotto lines etc comes in the package

Be careful if like me you are a carer for a vulnerable person. The package was weighed down with 10 catalogues for various bits of overpriced tatt. 10 free lotto lines; thats a recipe for being hassled for months once they get your details: been there and have had to sort that out before. This would explain the charge of £5.95 for posting a couple of pieces of fabric; you are being charged postage for something you didn't even ask for. I also opted out of marketing so I will be reporting fashion not so friendly for ignoring my requests.

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Mrs G Bassitt

1 review

Jul 7, 2023

Contacted customer service as part of…

Contacted customer service as part of the order was missing which my mother had ordered. My questions were answered that they were out of stock and now unavailable and a cheque would be in the post to reimburse her. A helpful chap on the phone explained it to us, so just waiting now for an envelope to arrive in due course.

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Eliza

1 review

May 24, 2023

avoid!!

First time using this website. Wrong items sent to me. Emailed customer service and was ignored. I was buying clothes for my elderly aunt so she was disappointed too when wrong items sent. Waste of my money

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Christine Wood

1 review

May 19, 2023

If I could give a minus star I would

If I could give a minus star I would. Absolutely abysmal service. Ordered 4skirts from them.5/5/23. After repeatedly trying to contact them, they say a delivery was attempted 9/5/23 and was refused! Since then I have not been able to get any reply to emails. It’s a guessing game as to whether I receive the goods or refund. And seeing as they advertise on most women’s magazines I think it’s ridiculous.

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Guest

1 review

May 3, 2023

Very Mixed Bag

My wife ordered four pairs of trousers on a single order - all size 24, length 25". Black navy and grey pairs all supllied as requested, but paper labels showed size 20 on two pairs, while cloth labels on garments showed correct details. The final pair in colour mink never came close. Size was size 16 with a leg measurement of 27". As this is is so fundamentally wrong through no fault of my wife's, there is no reason why she should have to pay the return postage.

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patricia hibble

1 review

Mar 9, 2023

Ordered a Kaftan but sizing way way out

Ordered a Kaftan but the sizing is enormous - why no chest measurements given just the length. If chest measurement given I would have ordered the 12/14. 16 is my normal but 16/18 size is huge. So seriously it is your fault!! Why can you not be like other companies and exchange for a smaller size for free. The postage is exorbitant - so I paid £17.50 for the garment (with discount) then £10.44 postage/return - Trading Standards should be made aware of this company's policy.

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Paul Ashley

1 review

Mar 1, 2023

My girlfriend is a customer of this…

My girlfriend is a customer of this company and therefore will write the review. I really can't understand the negative reviews, I have used this place a number of times and have found nothing wrong with the items I've bought, the clothes are in good condition, the shoes are great, at Christmas time I bought gorgeous toffee shortbread and fudge for presents which everyone loved. They also send you free gifts in the form of lovely bags or watches if you spend enough which I always do. The only problem I've found is they haven't replied to the emails I've sent them but I tracked down their phone number and the lady who answered dealt with my issue straight away. The number I used was 01377 249889, it belongs to Healthy Living Direct but Fashion Friendly is affiliated with them.

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S Webb

1 review

Feb 22, 2023

Not true to size

After spotting the advert in a TV mag ordered 3 front fastening bras as thought they would be perfect for me to put on due to mobility problems,unfortunately didn't get very far as the sizes are not as described so way to small.I have been measured properly so know my size,you also have to pay postage back which I think is wrong when the item is wrongfully described plus side very quick delivery. Have returned but no refund.Have now received refund for goods but not the 5.99 postage.Have now had the 5.99 refunded.Thank you.

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Month	Average	Reviews
Dec 24	3.0	1
Jan 25	—	0
Feb 25	—	0
Mar 25	—	0
Apr 25	1.0	1
May 25	—	0
Jun 25	5.0	1

Fashion Friendly reviews & trust report

Fashion Friendly has a mixed customer experience.

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Where the score comes from

Reputation trend

What people praise & complain about

Top praiseof 32 positive reviews

Top complaintsof 38 negative reviews

How it compares

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