Fashion Friendly is an online clothing retailer specializing in stylish and affordable apparel and footwear for older men and women. The company offers a diverse range of adaptive and easy-dress clothing options, designed to cater to the unique needs of its customers. With a commitment to inclusivity, Fashion Friendly ensures that its products are available in various sizes, making fashion accessible to a broader audience. Customers can explore a selection of contemporary styles that prioritize both comfort and aesthetics. The website features a user-friendly interface, allowing shoppers to easily browse through the latest collections. Additionally, Fashion Friendly offers convenient payment options, including Klarna, to enhance the shopping experience. By focusing on quality and affordability, Fashion Friendly aims to meet the fashion needs of older adults seeking versatile and fashionable clothing and footwear.
Fashion Friendly receives a mixed reception from customers, with a significant number expressing dissatisfaction. While some reviewers appreciate the prompt delivery and quality of products, noting they are pleased with their orders, many others report serious issues with order fulfillment and customer service.
Numerous complaints highlight that money is taken from accounts without items being delivered, leading to frustration and a sense of being ignored by the company. Customers mention long wait times for dispatch and inadequate communication regarding their orders. Additionally, there are concerns about poor packaging and incorrect items being sent. Despite a few positive experiences, the overall sentiment leans towards disappointment, with many advising potential buyers to avoid the company.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.9 | 75 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Dec 24 | 3.0 | 1 |
| Jan 25 | — | 0 |
| Feb 25 | — | 0 |
| Mar 25 | — | 0 |
| Apr 25 | 1.0 | 1 |
| May 25 | — | 0 |
| Jun 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 75 most recent reviews.
“My delivery arrived promptly and the jumper is great quality, lovely and warm”
“If I could give no stars I would”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.
| Company | Overall | Legit | Delivery | Quality | Service | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.9 out of 5 (fair) | 100 out of 100 | 3.3 out of 5 (fair) | 3.0 out of 5 (fair) | 3.0 out of 5 (fair) | — | 75 |
| 2.9 out of 5 (fair) | 100 out of 100 | 1.3 out of 5 (poor) | 1.9 out of 5 (poor) | 2.5 out of 5 (poor) | +4% | 1,000 | |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.7 out of 5 (poor) | 3.0 out of 5 (fair) | 2.2 out of 5 (poor) | +12% | 368 |
Bottom line: Fashion Friendly is #2 of 5 on overall rating in this group. On service, Red Run scores higher (5.0 vs 3.0).
75 reviews of Fashion Friendly. Filter by what matters to you.
I found Fashion Friendly's website by mistake but I'm so glad I did because Mum had a look at their website and saw some lovely skirts so I ordered 2 for her delivery was fast when they came she loved them so much she asked me to order her 2 more and again delivery was fast so we recommend Fashion Friendly as a Trusted Retailer
I was very pleased to receive my items, the packaging was extremely good. Thank you for the free bag.
Arrived a bit earlier than expected, very good. Everything great, even with sizes. Discount great. Thank you.
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Polarized pattern: few middle ratings. 43% of recent reviews are 4–5★ and 51% are 1–2★.
the kaftans are beautifully made and the service is first class. i would definitely recommend this company
Order arrived earlier than expected. Happy with the garments, fit just right.
I didn’t manage to get further than trying to order items advertised in a daily newspaper. The skirts advertised did not appear on their website, and their returns policy seems very unfair, unclear and unreliable. I cannot find any details about the company, it has just an expensive 0871 number to call with queries and customer service non existent, consequently I wouldn’t risk a penny ordering from them. You get what you pay for and I would guess this saying applies very much to this company.
My elderly mother ordered 2 cardigans from Fashion Friendly and I was a little disappointed that she had to pay postage for delivery and return. Unfortunately the wrong size was sent out but when I called the company they answered the phone immediately and advised me not to return them but to pass them to charity and they processed the refund immediately. A fantastic service, efficient and caring! Thank you. Highly recommended.
After feeling a little apprehensive after reading the one star reviews on this site, only after we ordered two items when we saw them advertised in TV Choice magazine, we were not expecting much from this company, to say the least. To our pleasant surprise, the items arrived quickly, and the quality was very satisfying, not to mention a very reasonable price was paid for them. I would certainly order from them again. Thank you Fashion Friendly!!
This site is rubbish I have tried to order on line 2 skirts as advertised in my daily papers it does not accept quote codes that I have got of which there are two also p&p is £4.99 and not £2.49 as advertised, could be a scam site ?
Very poor customer service. No response to any emails. Would not use this company again !! After 2 weeks the stitching on the shoes my mum ordered is coming undone. Poor quality. Poor company ! Avoid !
Avoid, Avoid, Avoid! A very bad company to deal with. Very poor customer service added to which they are rip off merchants preying on vulnerable elderly people. Their flyers/advertisements are in magazines that elderly people read so it seems they are deliberately targeting this vulnerable group. Not only is the quality of clothing poor but they charge for both shipping and returns! My Mother returned two items and has received payment for only one. Have now emailed twice with no response so far. They are also known as 'Foot Friendly'....friendly they are not! Please keep an eye on your elderly folk and what they read/buy etc.
Update! I sent a complaint about the kaftan to Fashion Friendly and within a short time received an apologetic reply telling me to dispose and not return it. Also the reimbursement of my money with seven days. Today I received an e-mail from Paypal to say the money was in my account. They have gone up in my estimation but I would hesitate to purchase from them again.
I ordered 2 items, both were wrong colour. Refused a full refund and did not phone back within 72hrs. 13p per minute to phone, left me on hold for ages then cut me off. When I did get through to them via phone the customer service angent was very rude. I had to pay postage to revive and return wrong items. When I left a review on their website, it never got shown, only 5 star reviews are shown.
Fashion Friendly is an online clothing retailer specializing in stylish and affordable apparel and footwear for older men and women. The company offers a diverse range of adaptive and easy-dress clothing options, designed to cater to the unique needs of its customers. With a commitment to inclusivity, Fashion Friendly ensures that its products are available in various sizes, making fashion accessible to a broader audience. Customers can explore a selection of contemporary styles that prioritize both comfort and aesthetics. The website features a user-friendly interface, allowing shoppers to easily browse through the latest collections. Additionally, Fashion Friendly offers convenient payment options, including Klarna, to enhance the shopping experience. By focusing on quality and affordability, Fashion Friendly aims to meet the fashion needs of older adults seeking versatile and fashionable clothing and footwear.
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