Flava is an online grocery and food shopping platform based in the UK, providing customers with a convenient way to stock up on essential items and enjoy exclusive deals. The company offers a wide range of discounted grocery products, catering to individuals and families looking for affordable and accessible shopping options. Customers can take advantage of flexible payment plans, including unregulated credit agreements, to enhance their shopping experience.
With a focus on customer satisfaction, Flava ensures next-day delivery for orders, allowing users to receive their groceries promptly. The platform is designed to accommodate various shopping needs, making it an ideal choice for budget-conscious consumers seeking quality products at competitive prices. By offering hundreds of discounted items and daily deals, Flava aims to simplify the online grocery shopping process for its users.
Flava receives a mix of feedback from its customers, with a significant portion expressing dissatisfaction. Many reviewers report unauthorized charges of £29.99 from their accounts, labeling the company as a scam and warning others to avoid it.
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Complaints about fraudulent transactions and poor customer service are prevalent, with some consumers claiming they never even signed up for any services. On the other hand, there are positive remarks highlighting the delicious food and attentive staff, with some customers praising the excellent service they received. Despite the positive experiences, the overwhelming number of negative reviews regarding billing practices and product availability raises serious concerns. Overall, the sentiment leans heavily towards negative due to the alarming reports of unauthorized charges and customer dissatisfaction.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.5
1,000
100%
● Low
4.5 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
1.0
12-month avg
1.3
All-time
4.5
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
1.0
3
Oct 24
3.0
2
Nov 24
—
0
Dec 24
1.0
2
Jan 25
1.0
1
Feb 25
1.0
2
Mar 25
1.0
1
Apr 25
1.0
1
May 25
—
0
Jun 25
—
0
Jul 25
1.0
1
Aug 25
1.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 422 positive reviews
Easy to use49%
207 mentions
Customer service15%
65 mentions
Prices & value12%
49 mentions
Fast & efficient11%
45 mentions
“Very easy and straight forward to order”
On “Easy to use” · May 20, 2024
Top complaintsof 57 negative reviews
Payment issues42%
24 mentions
Account issues40%
23 mentions
Cancellation26%
15 mentions
Fraud21%
12 mentions
“99 payment on my account”
On “Payment issues” · Dec 13, 2024
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Grocery Stores.
Overall rating and review count for this company and similar companies
I cancelled my subscription with them, they still took 29.99 out of my bank contacted them to let them know i had cancelled the following month they took 14.99 out, they have refused to refund my money impossible to talk to anyone there stay clear
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Please be careful as not had a shop as cancelled but they kept trying to take money out my bank, which was blocked, then after 9 tries in a few months they had the audacity to put my bank details in as a phone payment themselves to themselves that then went through. I had to contact my bank.
Love how handy and cheap they are, once u have ordered and paid first payment the parcel gets sent out straight away, they pack it well, and the staff on the phones really help alot with any inquiries, thanks to the ppl of flava I have only had good experiences
Flava is an online grocery and food shopping platform based in the UK, providing customers with a convenient way to stock up on essential items and enjoy exclusive deals. The company offers a wide range of discounted grocery products, catering to individuals and families looking for affordable and accessible shopping options. Customers can take advantage of flexible payment plans, including unregulated credit agreements, to enhance their shopping experience.
With a focus on customer satisfaction, Flava ensures next-day delivery for orders, allowing users to receive their groceries promptly. The platform is designed to accommodate various shopping needs, making it an ideal choice for budget-conscious consumers seeking quality products at competitive prices. By offering hundreds of discounted items and daily deals, Flava aims to simplify the online grocery shopping process for its users.