FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
FOCO receives a mixed response from customers, with many praising the excellent customer service while others express frustration over order issues. Reviewers frequently highlight the helpfulness and professionalism of staff members like Nikki and Julie, who provide timely assistance and resolve problems effectively.
However, a significant number of complaints center around order fulfillment, with customers reporting undelivered products and poor communication regarding pre-orders. Some express dissatisfaction with the lack of phone support, relying solely on email for assistance. Additionally, issues with exchanges and refunds due to inaccurate product measurements have left several consumers disappointed. Overall, while FOCO showcases strong customer service, the persistent order-related problems detract from the shopping experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 100 | 100% | -1.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 5.0 | 2 |
| Dec 24 | 4.2 | 29 |
| Jan 25 | 4.4 | 26 |
| Feb 25 | 4.3 | 20 |
| Mar 25 | 3.4 | 5 |
| Apr 25 | 4.2 | 5 |
| May 25 | 5.0 | 5 |
| Jun 25 | 1.0 | 7 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“(Reason behind the cancellation my son had already bought the same thing) excellent courteous customer service”
“I reached out to their customer service and the auto-bot responded that I wont receive my pre-order until AUGUST 22nd”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.0 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 3.2 out of 5 (fair) | 3.0 out of 5 (fair) | −13% | 100 |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 1.8 out of 5 (poor) | 1.9 out of 5 (poor) | +15% | 295 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | −3% | 125 | |
| 3.0 out of 5 (fair) | 100 out of 100 | 2.7 out of 5 (poor) | — | — | −20% | 100 |
Bottom line: FOCO is #3 of 5 on overall rating in this group. On delivery, Red Run scores higher (4.9 vs 3.0).
100 reviews of FOCO. Filter by what matters to you.
Ordered over two weeks ago, item was NOT a preorder and showed in stock. After not hearing anything, I reached out for a status. I was then informed there was no stock and I was refunded. No coupon code offer, no explanation as to why I had to reach out to find this out. They seemed content to keep my money as long as was permissible. My first and last attempt to do business with them.
Im a loyal customer of Foco since I collect bobblehead. This time I purchased 2 Boston Celtics bobblehead, it was advertised as 8inches then eventually it was 6inches. I was disappointed cause I’ve been waiting for this for 6months was so excited then eventually got disappointed. Customer service Julie told me they don’t offer Return Shipping label for this? As if I was the one at fault. I wasn’t sure if she’s new employee. Her experience assisting me wasn’t helpful was so upset about the outcome. Hopefully someone I could reach out
Hi Julie, Thank you so much for your quick reply. I would like to cancel my order of 2 bobbleheads of Ohtani/Sasaki. Let me know if you need anything else. Thanks again, Bob
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While building the BRXLZ Ford Field Model I misplaced my stickers that you apply to the finished piece. I reached out and Nikki was quick to respond and take care of my problem at no cost to myself!! Could t be happier about the customer service!
Horrible customer service and you can't call in, they make you pay to return... my order was late and I didn't need it anymore so I wanted to return it and they charge me a return fee smh so I lost money messing with them never again and also they acting like they can't find my return after 7days of it saying they received so im still waiting on my money back actually DONT ORDER FROM THEM!
Na noite de hoje segunda feira dia 24/02/2025 realizei uma reserva via site paguei via pix, porém ao chegar na loja foco aluguel de carros João Pessoa não pode continua com minha locação pois o calção foi realizado por terceiros que estava comigo presente, porém após análise fui informado que não poderia ter minha reserva concluída pois não foi aprovado o débito no cartão, porém o valor pago no site não retornou de imediato o que me impossibilitou de fazer uma nova reserva ou até mesmo procurar uma outra locadora. Fui prejudicado por uma política da empresa que faz análise porém não informa o motivo da negativa, até ai entendo a política de privacidade de dados porém a empresa reter meu dinheiro não é justo pois eles cobram antes e na hora de devolver tenho que esperar uma prazo que pode chegar até 72horas.
I mistakenly ordered the wrong bobblehead. I reached out to FOCO directly and received a response within a few hours. Nikki was able to quickly resolve my error and help fix my order. I greatly appreciate the assistance and can’t wait to receive my bobblehead!
The customer service department were very helpful and kept me informed on a regular basis. The department are a credit to their company . It’s so nice for a customer care department to actually CARE and do everything they can to resolve a problem. Well done!
Ordered a Philadelphia Eagles shirt 4 days before the Superbowl. Paid a pretty penny for next day shipping, which is 1-2 days. I was nervous about it arriving on time, based off of other reviews, but it arrived on the second day. The quality of the shirt is wonderful! I love that the shirt is 100% cotton shirt (I feel like that's hard to find since a lot of t-shirts are a blend of cotton + polyester or rayon). The print looks exactly like the picture. I'm super pleased with my order & customer service. I would highly recommend FOCO.
I ordered my mom a pair of shoes for Christmas, but an incorrect pair was shipped to me instead despite the order slip inside the box being correct... I was pretty upset and didn't want to have to go through the process of having to send them back for the pair I was meant to receive. Things in my life got busy and I didn't get around to reaching out to Foco until two months after I ordered the shoes. I saw on their website that they had a 30 day return policy and I was worried that I missed my opportunity to return the shoes. However, after reaching out to their Customer Care team, they were happy to send me the correct shoes and a shipping label to return the other shoes free of charge! The whole process took two days, and I should be receiving the correct order soon. I am very happy that Foco made it right and bent their 30-day policy!
Nikki has been great and responds quickly to my emails. I reached out about stickers for the stadium and they were very helpful.
You can't call the company. I paid two times for returns and got the same product which I returned. Not spending any more money on the companies mistakes. I don't care how cheap they are I will never use them and hope many other people with my issues would do the the same.
I was disappointed with the company’s response to my request to exchange a pair of slippers for a smaller size. The slippers were a Christmas present and I was late notifying the company about the exchange. The deadline was 15 January for Christmas gifts and it had passed. It would have been a nice goodwill gesture to allow an exchange, as it is such a waste to have a brand new pair of slippers that don’t fit.
Great customer service and solid products, no complaints!
FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
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