Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.
Twinkl Educational Publishing has a positive customer experience.
Twinkl Educational Publishing receives high praise for its exceptional customer service and the quality of its educational resources. Reviewers frequently commend the friendly and professional staff, noting their quick response times and effective problem-solving abilities.
Read full summaryShow less
Many customers express gratitude for the support they received when resolving subscription issues, highlighting the team's willingness to assist with refunds and account management. However, some complaints arise regarding subscription cancellations, with a few users experiencing difficulties in managing their accounts or being charged unexpectedly. Despite these concerns, the overall sentiment remains overwhelmingly positive, with many users celebrating Twinkl as an invaluable resource for educators and learners alike. Overall, Twinkl is highly regarded for its service and product offerings.
1,060 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.6
1,060
100%
+0.2
● Low
4.6 / 5 overall
=
1,060 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
4.7▲ 0.2
12-month avg
4.6
All-time
4.6
Category avg
4.5
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
4.6
47
Oct 24
4.5
74
Nov 24
4.4
40
Dec 24
4.8
36
Jan 25
4.6
57
Feb 25
4.6
41
Mar 25
4.5
36
Apr 25
4.7
46
May 25
4.3
28
Jun 25
4.5
46
Jul 25
4.4
15
Aug 25
4.9
60
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 449 positive reviews
Customer service49%
222 mentions
Fast & efficient41%
184 mentions
Helpful support30%
135 mentions
Friendly staff9%
40 mentions
“Just want to give a shout out to the incredibly helpful team at Twinkl, who managed to untangle my mess of mixed up a...”
On “Customer service” · Aug 31, 2025
Top complaintsof 51 negative reviews
Cancellation57%
29 mentions
Subscription31%
16 mentions
Customer service31%
16 mentions
Refund29%
15 mentions
“I cancelled my Twinkl subscription within the 48-hour refund window stated in their cancellation message, yet they re...”
On “Cancellation” · Jun 29, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Educational Services.
Overall rating and review count for this company and similar companies
I have used Twinkl resources in the classroom for a couple of years and love the ease of them. Likewise, their customer service is fantastic. I forgot about my membership renewing while I was on maternity leave and they were quick to cancel it and refund the charge.
I've had a membership for a few years now and always had the best resources for my lesson planning. Furthermore, in case of need, customer care is speedy and ready to solve any issue that can appear! For instance today I realised that I accidentally paid twice for the same membership, Amy from customer care solved the problem in no time and was extremely kind" I couldn't be more satisfied!
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Twinkl is simply a must for educators. It saves masses of time and you can request resources as well, which are almost always created. You can edit and create resources as well. I would not be without it!
Absolutely brilliant company, they go above and beyond for me all the time. Quick with their responses, will make resources when asked and will do so in a timely way. Always very friendly and polite in any questions, support or communications. Endless resources and can not fault them! Thank you for all you do for the teaching community.
Twinkl has been amazing! The resources are creative, well-organized, and incredibly helpful for lesson planning. It’s easy to find what I need, and the quality is outstanding. I also want to express my heartfelt gratitude to Laura, who went above and beyond to help me resolve receipt-related matters. Her prompt and friendly assistance made the process so smooth, and I really appreciate her support.
Its really good app, my child had so much things to learn and had so much fun.
Customer service really good, when I had a question someone back to me very quick and sort it out.
Thank you
I didn't realize that I had 2 Twinkl accounts associated with 2 of my own email addresses. I was being charged, and I didn't want to continue paying for 2 different Twinkl subscriptions, and Joy from Twinkl, was able to help me resolve this issue. Joy communicated quickly and was able to provide a solution that I was happy with. I still enjoy the content and worksheets shared on Twinkl, and I will continue to use it in the future. I am very delighted to have real, actionable support from the customer service team (particularly Joy). Thank again!
Tried to cancel my subscription. The website implies you have been successful at cancelling after you have clicked through a number of ‘sorry to see you go’ windows when actually you need to scroll down to the bottom of the page AGAIN to actually successfully cancel. Needless to say they continued to charge me despite having tried to cancel and not used the service. Crooks.
Twinkl Educational Publishing is an established provider of educational resources designed primarily for teachers, parents, and educators. The company operates through its website, twinkl.co.uk, offering a vast array of teaching materials, including lesson plans, worksheets, and interactive activities that cater to various subjects and age groups. These resources are created to support the curriculum and enhance learning experiences in classrooms and at home.
The target market for Twinkl includes schools, educators, and homeschooling families looking for high-quality, curriculum-aligned materials. By providing a user-friendly platform, Twinkl enables its customers to easily access and download resources that meet their educational needs. The company's extensive library is continually updated to reflect the latest teaching standards and practices, making it a valuable tool for educators seeking to enrich their teaching methodologies.