Wheels Motorcycles is a leading motorcycle dealer located in East Anglia, specifically serving customers in Peterborough and surrounding areas. The company offers a wide range of new and used motorcycles from renowned brands such as Honda, Yamaha, Ducati, and Suzuki, catering to both novice and experienced riders. Customers can explore an extensive inventory of motorcycles, including demo models and pre-registered stock, with options for financing available online. In addition to motorcycle sales, Wheels Motorcycles provides motorcycle accessories, parts, and servicing, ensuring that riders have access to everything they need for their biking experience. The company aims to meet the diverse needs of motorcycle enthusiasts by offering competitive pricing, special promotions, and a knowledgeable team ready to assist with inquiries and purchases.
Wheels Motorcycles receives high praise for its excellent customer service and a wide selection of bikes, with many reviewers highlighting the helpfulness of staff, particularly Joe Scott. Customers appreciate the smooth purchasing process and the quality of the bikes, often mentioning specific models like the Triumph Tiger and Kawasaki Eliminator.
However, some consumers express dissatisfaction with after-sales support, citing issues like mechanical failures shortly after purchase and a lack of responsiveness in resolving these problems. Despite these concerns, the majority of reviews reflect a positive experience, emphasizing the professionalism and attentiveness of the staff. Overall, Wheels Motorcycles is well-regarded for its service and bike offerings, although there are notable areas for improvement in after-sales care.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.4 | 209 | 100% | -0.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 1.0 | 2 |
| Sep 24 | 4.4 | 15 |
| Oct 24 | 5.0 | 10 |
| Nov 24 | 4.6 | 10 |
| Dec 24 | 3.7 | 3 |
| Jan 25 | 5.0 | 3 |
| Feb 25 | 5.0 | 10 |
| Mar 25 | 5.0 | 10 |
| Apr 25 | 5.0 | 13 |
| May 25 | 5.0 | 12 |
| Jun 25 | 4.0 | 4 |
| Jul 25 | 4.5 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 209 most recent reviews.
“Purchased a honda Goldwing, unfortunately had issues that wasn't apparent until it was rode home, reported the issues...”
“The tone of their response felt dismissive and showed little regard for customer care or after-sales support”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
| Company | Overall | Legit | Service | Delivery | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.6 out of 5 (good) | 4.2 out of 5 (good) | +11% | 209 |
| 4.5 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | 1,999 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | — | — | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.3 out of 5 (good) | 4.8 out of 5 (good) | — | 1,000 | |
| 1.9 out of 5 (poor) | 100 out of 100 | 1.7 out of 5 (poor) | 1.2 out of 5 (poor) | 1.3 out of 5 (poor) | — | 1,000 |
Bottom line: Wheels Motorcycles is #2 of 5 on overall rating in this group. On value, ThePackengers scores higher (4.8 vs 4.2).
209 reviews of Wheels Motorcycles. Filter by what matters to you.
What a phenomenal experience! Thank you so much Joe Scott for helping us through the process of buying the bike. It was such a smooth process, Joe was so professional, polite and personable. My husband couldn’t be happier with his first brand new bike! I couldn’t recommend wheels (specifically Joe) more. 5 star service, would 100% recommend Joe to anyone buying a bike.
Very pleased with my bike, gsxr1000, great service from Joe Scott and the company as a whole, a pleasure to deal with
I spoke to joe and he sorted my new aprilia tuono 660 for delivery. He gave me a very good p/x price for my mt10 sp.the whole process from start to finish was excellent many thanks for joe for looking after me. Will use wheels motorcycles for my servicing on new bike .thanks again
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Recently bought a new RS660 from Joe at Wheels. Was nice and easy sale as knew what I wanted, but Joe was very helpful and has been great with aftersales too.
I have just bought a bike from Wheels Motorcycle and cannot be any happier, Joe made the journey very special, delivering an excellent service, been attentive to request,extremely pleasant and professional in every way, and did managed to get me the perfect Motorcycle. Superb venue and superb people that do care. Cannot recommend enough, definitely worth the visit.
Just bought a V100S from Wheels where I was looked after by Joe Scott. From the initial call to handover of the bike Joe was an absolute pleasure to deal with, always on hand to answer questions and kept me informed throughout the whole process. Joe is a credit to Wheels Motorcycles.
Bought my first big bike from Wheels through Joe Scott. Very smooth process, from video walk-round to organising finance and delivery Great service and lovely bike!
I bought a suzuki gsx-r125 from wheels and its amazing i love thr bike and when i went in to buy it they was very helpful and answered every question i had, ill be having all my services fone there as that only makes sense Thankyou to joe scott and all the staff that helped
Recently purchased a Suzuki hayabusa from Joe Scott at Wheels and the service received was second to none. Made the whole process pain free and even delivered the spares the bike came with to my house. Can’t recommend enough
I just recently purchased a bike from Wheels, my 3rd bike from them through Joe.My experience buying through him and any arrangements ,have always been good and he's also willing to help if any questions later. I'd also mention onthis purchase Vinnie,who was also great with trade in and advice.
Great service today by Ben and the young lady next to him (can't spell her name lol) on the service desk, and thanks to the mechanics who got mine and wife's bike serviced. As always a pleasure to do business there.
Just really wanted to thank Joe Scott, Alex and all at the Peterborough showroom. Top notch service and products as always. My new gear will take me in to the new bike season with an added confidence. I seriously appreciate all the help and advice. Honestly can’t recommend highly enough. Cheers all
Great service I was looked after by Joe Scott made the whole buying experience dead easy delivered the bike on time safely I would certainly buy from wheels motorcycles again
Had a test ride on the v100 and ended up buying one, dealt with by Joe Scott, very helpful and straightforward, easy to deal with!
I wanted to p/ex a somewhat unusual and quite rare bike for a new Guzzi V100s and received a very positive, welcoming service - something I didn't' receive at a couple of other dealers I approached where it all fell into the "too much hassle" category. Overall I have been so impressed with the ease of the transaction, everything went as planned in an efficient, friendly manner and I would have no hesitation in recommending Wheels to anybody looking to purchase. A big shout out to Joe at the Peterborough branch who was my point of contact for his patience and willingness to help, at no time was I pressurised for decisions and any queries I had were dealt with quickly and professionally, really well done.
I’ve had the pleasure of purchasing two motorcycles from Wheels Motorcycles and both experiences have been exceptional. From the initial test ride to the actual purchase and subsequent servicing and even some warranty work, everything has gone smoothly and without any stress. The entire process has been as seamless as one could hope for. Joe Scott has been my point of contact for both purchases and he has been incredibly helpful each time. He’s quick to respond to emails and always ready to assist with any questions I had. I’m excited to get out on my new bike now that the weather is improving. Thank you, Joe, and the entire team at Wheels!
I was "window shopping" last Friday having an upclose look at a suzuki GSX-8R. After a few minutes alone i was approached by Joe Scott, a wheels Employee. He was super helpful, super relaxed and informative. Clearly knows his bikes and was very patient with me, and approached me with zero pressure. I ended up buying the very bike he showed me around. He made the service, quick, painless, and an enjoyable experience for buying my first "big" bike. I couldn't be happier with the bike, or the service that I received... Thanks again Joe, for making my choice easy and my experience a really good one.
Had a great experience with Wheels Motorcycles of Peterbourgh during my purchase of a new Moto Guzzi. Joe S was the salesman who dealt with me. During the process he answered all questions I had fully and in a timely manor. I changed my mind a few times over some optional extras, but this was no bother to Joe. I managed to purchase this new bike for what I thought was a very good deal. The bike was delivered to me in Scotland, and was very happy with the whole process, even though I never set foot into the dealership. I wouldn't hesitate to use them again, if this is the service you receive all the time. A very happy customer - thanks Joe.
Wheels Motorcycles is a leading motorcycle dealer located in East Anglia, specifically serving customers in Peterborough and surrounding areas. The company offers a wide range of new and used motorcycles from renowned brands such as Honda, Yamaha, Ducati, and Suzuki, catering to both novice and experienced riders. Customers can explore an extensive inventory of motorcycles, including demo models and pre-registered stock, with options for financing available online. In addition to motorcycle sales, Wheels Motorcycles provides motorcycle accessories, parts, and servicing, ensuring that riders have access to everything they need for their biking experience. The company aims to meet the diverse needs of motorcycle enthusiasts by offering competitive pricing, special promotions, and a knowledgeable team ready to assist with inquiries and purchases.
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