Rula is an online platform that connects individuals with licensed mental health experts, offering convenient and affordable therapy services tailored to each user's needs. The platform is designed to facilitate access to mental health care, allowing users to find therapists who are covered by their insurance. With an emphasis on personalized care, Rula provides a streamlined process for patients to receive treatment, ensuring that mental health support is accessible from the comfort of their own homes.
Targeting a diverse audience, Rula serves individuals seeking mental health support, including those looking for talk therapy and psychiatric services. Users can expect to engage with professionals who work collaboratively to develop customized treatment plans, addressing various mental health challenges and promoting overall well-being. By focusing on affordability and accessibility, Rula aims to make quality mental health care available to as many people as possible.
Rula receives overwhelmingly positive feedback from its users, with many praising the ease of scheduling appointments and the quality of the therapists. Reviewers highlight the quick registration process and the helpful staff who assist in finding suitable providers, making the experience seamless and efficient.
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Customers appreciate the compassionate and professional nature of their therapists, noting significant improvements in their mental health and well-being. However, some users express frustration with billing issues and long wait times to reach customer service, indicating areas for improvement. Despite these concerns, the overall sentiment remains highly favorable, with many feeling grateful for the support they receive through Rula.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.6
1,000
100%
● Low
4.6 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.7
12-month avg
4.6
All-time
4.6
Category avg
4.4
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Jan 25
4.6
62
Feb 25
4.7
212
Mar 25
4.6
194
Apr 25
4.5
158
May 25
4.7
162
Jun 25
4.6
145
Jul 25
4.7
67
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 462 positive reviews
Easy to use34%
155 mentions
Helpful support12%
54 mentions
Customer service10%
46 mentions
Fast & efficient8%
37 mentions
“Quick registration and input insurance information, appointment made for that same week with a decent selection of pr...”
On “Easy to use” · Jul 13, 2025
Top complaintsof 37 negative reviews
Charges43%
16 mentions
Customer service30%
11 mentions
Billing19%
7 mentions
Cancellation19%
7 mentions
“I have filed Charges with law enforcement”
On “Charges” · Jul 7, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Hospitals & Clinics.
Overall rating and review count for this company and similar companies
I had to send my insurance info more than once, it took weeks to get insurance verified. I get three no copay visits for each new diagnosis, I was told that Rula works with my insurance and that was not the case. Rula is not participating with Cigna's program. So I have to pay $150 for visits that should be a zero copay.
This company needs more appointment availability from each therapist. Also fix your website, it doesn't have an accurate schedule for each dr. Every time I've made an appointment with a doc on a specific time that works with my schedule it backfires and my scheduled appointment gets cancelled.
I still need to find a therapist that can work with my schedule. Its not that hard to manage. Your website needs work. If the docs aren't available then why is the scheduled time and day showing up to book it?
Also your auto replies are nowhere near sincere. Please message me through rula messages so we can figure this scheduling out.
The therapist I worked with was awesome. The platform is nonsense. They auto-book you weeks out in advance assuming everyone can meet at the same time every day. Then you have to manually find all these appointments and cancel them. If you don't, $99 charge per appointment. There is no leniency for having to cancel an appointment within 24 hours either. Awesome therapists, terrible platform. I will never use it again.
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I thought the service has great up to the fact that they charge you a $99 Cancellation Fee but their UX/UI dash does'nt cancel the orders. I decided I did not want to see a provider and cancelled, or had thought I did as UX/UI was not showing me that the cancellation had occurred. Do yourself a favor and don't use it because they don't care if it was their fault or not as the login to the dash is flawed. Why don't you get your devs to fix this ongoing issue. Additionally, the CS team doesn't care nor do they want to truly help you resolve the issue. They kept saying any future appointments were cancelled when actually they weren't. Do yourself favor don't sign up its been a bad and expensive experience.
Their administrative team is lacking and inconsistent. Most companies tell you up front exactly what your insurance covers. Rula sent me a statement indicating that my copay was $0 but failed to say, "you need to meet a $3500 deductible". Most practices that I work with, let you know what you are responsible for before you proceed. I just lost my home to the Palisades Fire and I'm not in a financial situation where I can afford to pay $3500 before getting coverage for individual therapy. Their therapy services are at minimum $126 per session. I would have to do 25-27 sessions before a $0 copay would kick in. And, they let me do several sessions until I found out I owed over $700. There are plenty of other services that offer lower priced individual therapy, if I'm going to have to pay for it. Rula gets 1 star for having my existing therapist, who is amazing....Now, for the COUPLES therapy criticism... My partner signed up with Rula to get couples therapy for us (we lost our home to the fire and just needed some support). Somehow Rula's administrative informed him that the couples therapy wasn't covered by our insurance. Rula gets the second star for that. He was ok with paying the $150 charge for the 50 minute session. The first session was going to be an intake. During the intake session, the therapist proceeded to direct the majority of the questions to my partner, barely asking me any questions. This IS COUPLES THERAPY. He finally asked, "Why aren't you asking her the same questions?" The therapist replied that it was because HE scheduled the appointment. It still didn't make sense because this IS COUPLES THERAPY. He scheduled couples therapy so that we both could utilize tools to work together and yes, we understand that the first session was the intake session but the therapist still should have asked both of us same, if not similar questions. After the session, the therapist sent an email to my partner and basically said she was writing in the client file that she assumed we would be finding another therapist and wished us luck. Wow.... she didn't even ask, just assumed. When it was PATH, it was better. Now, it's Rula, and with what happened, I don't think I could ever recommend RULA to anyone. I felt like it was a bait and switch. I've had better experiences with Headway and BetterHelp. At least, I know exactly what I'm getting and what I'm paying for.
Rula is an online platform that connects individuals with licensed mental health experts, offering convenient and affordable therapy services tailored to each user's needs. The platform is designed to facilitate access to mental health care, allowing users to find therapists who are covered by their insurance. With an emphasis on personalized care, Rula provides a streamlined process for patients to receive treatment, ensuring that mental health support is accessible from the comfort of their own homes.
Targeting a diverse audience, Rula serves individuals seeking mental health support, including those looking for talk therapy and psychiatric services. Users can expect to engage with professionals who work collaboratively to develop customized treatment plans, addressing various mental health challenges and promoting overall well-being. By focusing on affordability and accessibility, Rula aims to make quality mental health care available to as many people as possible.