Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
The product is good, but I signed up to the subscription service as I’m a new mum and it’s one less thing to organise, and I’m now on my third day without the next batch. Which isn’t ideal when breastfeeding. I’ve had to email to chase up, which negates the thought that it would be less admin.
Hi too early to tell but found a package in the collegen bottle. Not sure if it should be there? Reached out to the company but unsure if they missed the message as they didn't respond.
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Poor delivery leading in a delay in receiving vital vitamins. Had to pay double instore to make sure I didn’t miss a crucial window. Wasn’t the quickest in responding either, they did acknowledge the failures but unfortunately it has left me out of pocket.
I explained to Wild Nutrition that I love your vitamins but that I cannot afford the $13 delivery/shipping fee. I was hopeful that the Wild Nutrition customer service agent would suggest a solution -- one that works for their customers (me!) and for them. No solution was suggested at all. Very disappointing indeed!! This elementary teacher should be able to afford vitamins that help to keep me healthy throughout the school year.
One of my supplements arrived with its seal broken, which was a bit worrying and left me with low confidence about the brand. The supplements also took longer than other brands to arrive. They replaced the faulty supplements but this process took a few days to resolve and so felt frustrated as I had gone 1week + without supplements.
Believe the reviews around slow delivery, this is my first time ordering from this company. I have been waiting for a week for my vitamins which I had timed around my current ones ending and now im left without any… considering they are pregnancy ones and important to the growth of my baby the customer service I received was very much “oh well”. Not impressed, annoyed I signed up to a 3 month subscription as I do not want to give this company any more of my money than I have to.
I have been taking the pregnancy supplement for a few months now. I feel like they are keeping me topped up with what I need for baby and I’ve been happy. However, it’s been a bank holiday and I have now ran out of vitamins and my next batch has not arrived yet. I rang and spoke to very nice person who told me it’s been caught up in Royal Mail over the bank holidays. Surely being a subscription service you should amend your postage dates to accommodate this. The supplements were dispatched on the Thursday knowing full well it won’t be dealt with until Tuesday of the following week. It was then confirmed it was only dealt with on Wednesday so not even priority post bank holiday! Very poor management and now I have been left without my vitamins to take and as a pregnant person this is VERY important. I’m disappointed, I will see how the next delivery goes but I feel like looking elsewhere because my baby and I need our regular vitamins.
Couldn’t answer my questions without booking a consultation which I did but nothing available for 4 days and it was then cancelled 2 hours before it was due to take place and rescheduled for a further 2 days away. So 6 days pass and I eventually speak to someone who told me they’d send me my recommendations from our chat by email which took FIVE MORE DAYS!! Definitely a flawed system not too impressed so far.
Very expensive, not effective in my experience My 2yr old won't eat the childrens multivits as recommended to take - sprinkled on food/in milk - they hate the taste, only yeast extract covered it up (which is probably a more effective multivit in itself) I also bought the breastfeeding support and feel no different. I really liked the idea of these products, plant based, backed up by research (I do wonder about the bias here though - so hard to verify!) but I'm getting back on the floradix, on which I do feel better. Also, why doesn't your breastfeeding multivit have vit D included? So I have to also buy your expensive vit D gummies? Nah. Subscription cancelled.
This company is normally very good and I have never had any issues before, but unfortunately my last order was incorrect and it looks as though it was a packing order as the box was correct but the sachets of supplements inside were in correct. I have reached out to them with photos to get some help and did try and phone but it went to answer message so it’s a bit hard to speak to someone regarding any errors quickly.
Ordered the magnesium and only upon receipt did I discover that the 2 recommended capsules a day only contain 21% NRV, you can get far cheaper supplements with 100% NRV at boots/superdrug/Holland and Barrett. Unsubscribed.
I succumbed to targeted advertising to find something that would help with pre-Menstrual symptoms and found myself at Wild Nutrition. Let’s start with the positives because it’s not all bad- quick delivery, packaging was good and the glass bottles are a great touch. However, I bought their “premenstrual support” supplement and had been taking it for about 3 weeks before it quite firmly sent me into one of the worst depressive episodes I’ve had in years. A few days after I stopped taking them my mood instantly began to change. The website says “backed by science”, but doesn’t offer any studies to support what it’s selling that I could find. and I would advise others to tread carefully and do lots and lots of research first! I have learned my lesson and will go to an actual endocrinologist who is specialised in HORMONES to discuss and find out what I may need, rather than blindly following a company selling products you can buy cheaper elsewhere (or just change your diet). For everything else, there’s the penny sale and Holland & Barrett.
The order fulfilment process isn’t cohesive. One item on my order went out of stock just as I placed the order, delaying fulfilment by 3 weeks, then no sooner had that come back into stock, than the other item went out of stock, precipitating a further 2 week delay as they hadn’t reserved one of the latter for my order. And zero communication about it unless you email to enquire. Too frustrating. I gave up in the end. Customer service response to my emails was prompt and polite and order was refunded immediately upon request. However, to add insult to injury, I’ve just noticed that the refund was £5 less than I paid, presumably due to exchange rate discrepancies. So all in all precious time spent and £5 poorer, for nothing.
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
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