Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
Wild Nutrition is an amazing company. Their customer care and service is exceptional. They check on how you are doing whilst taking their products. They listen and they care and nothing is too much trouble. I can highly recommend them and their products.
friendly people professional environmentally sustainable
Customer Services
Very good customer service if anything goes wrong with shipping. Free advice service by qualified nutritionists.
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The first supplement brand i have tried and actually seen results! ( And i have tried alot) Had a little issue with payment and the customer service was excellent and resolved super quickly really impressed! Thank you Erin
Their customer care team is second to none! I had an issue with a delivery, and it was dealt with quickly, easily, and with real care. Exemplary service — thank you so much!
Love the quality & authenticity of the product, which is reflected in the service. Always responsive & helpful.
Great company, would highly recommend
I can honestly say that this company has absolutely fabulous products give them a try you won’t be disappointed And their customer care is so friendly and efficient thanks
The service is super professional and attentive. I feel I am being taken care, which is the best feeling ever. Regarding the vitamin itself (fertility support), overall I feel better (and my cycle is "organized" and now I can identify every stage properly) but I haven't been on a consistent search for pregnancy yet so I can't say if it helps in that way. I really hope it does.
I liked their product. No hard sell, just essential information. I liked their approach of using a subscription which offers really great value and makes sure you maintain continuity with your vitamin.
I'm happy I found Wild Nutrition. Their produits are really excellent, the delivery service is good and the customer service is very proactive. It's a real pleasure to deal with such a professional company who obviously cares for its customers.
I want to say a huge thank you to Sophia from customer service — she was absolutely amazing! So kind, responsive, and professional. She solved my issue in no time and arranged a replacement order immediately. It’s rare to experience such excellent support — truly five-star service!
Wild Nutrition Changed my Life 💖 I have been taking Endo Support Vitamins for just over four months and as the title claims, they have changed my entire life. For 15+ years I suffered every single day with pain and tenderness with little hope I would ever be pain free. I have PCOS and Endometriosis. The GP's pretty much left me to live with this, offering temporary relief with laparoscopies but here I am, I don't need any of that now. The affected organs in my stomach have reduced from the swelling, I've been able to move more freely and losing weight! I feel like a new person! I feel extremely grateful and very lucky to have found Wild Nutrition and it has made me realise how important a good diet is so I am making positive changes in my personal life too when it comes to diet and staying active. Customer Support is also amazing, so helpful, from when I changed address and when I shared my story. Thank you once again Wild Nutrition. Emma xo
My doctor recommended, I take Ashwagandha with KSM-66, as my cortisol levels were really high. I was recommended by my local health shop to tablets by Wild Nutrition, which I purchased from the health shop. I then read up on Wild Nutrition and was very impressed with what I found about this company. So phoned them and ordered another bottle and subscribed to further bottles. The service I got on the phone backed up my now good opinion of this company. Unfortunately for me I was unable to continue with these tablets so rang the company. The operator was so helpful and understanding. She cancelled my subscription and said as it was my first order and my tablets had not been opened, if I returned these a refund would be given. She emailed me with details, as to how to return the tablets and her emails were just as lovely as she was, on the phone. I would highly recommend this company to others and would not hesitate to use them again if I needed another one of their products.
My subscription order seemed late ( to me… I had run out of omega 3!) so I emailed Wild Nutrition and Sophie got back to me very swiftly saying it should be with me today or tomorrow, and it has indeed arrived today 👍
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
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