Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
Over a year ago
Initial order didn't arrive after two weeks. Quick email to customer service and they sent another order straight away. Arrived in two days. Can't comment on the effectiveness of the tablets yet as i... See more
Over a year ago
You receive lots of emails. I didn't like the collagen could taste it in coffee. Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone t... See more
Over a year ago
friendly people professional environmentally sustainable
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Wild Nutrition is an amazing company. Their customer care and service is exceptional. They check on how you are doing whilst taking their products. They listen and they care and nothing is too much trouble. I can highly recommend them and their products.
Initial order didn't arrive after two weeks. Quick email to customer service and they sent another order straight away. Arrived in two days. Can't comment on the effectiveness of the tablets yet as it's too early to tell. I have signed up for the subscription so I'm hopeful 👍🏼
You receive lots of emails. I didn't like the collagen could taste it in coffee. Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone through and they won't accept a return for a refund. Won't be using the company again
friendly people professional environmentally sustainable
The order despatched in my previous home address, and since I raised the issue I got a replacement order to my new home address immediately, which was nice.
Customer Services
Very good customer service if anything goes wrong with shipping. Free advice service by qualified nutritionists.
The first supplement brand i have tried and actually seen results! ( And i have tried alot) Had a little issue with payment and the customer service was excellent and resolved super quickly really impressed! Thank you Erin
Their customer care team is second to none! I had an issue with a delivery, and it was dealt with quickly, easily, and with real care. Exemplary service — thank you so much!
Love the quality & authenticity of the product, which is reflected in the service. Always responsive & helpful.
Great company, would highly recommend
I can honestly say that this company has absolutely fabulous products give them a try you won’t be disappointed And their customer care is so friendly and efficient thanks
Quite annoyed. Asked for subscription to be cancelled while still pending. They refused and then helpfully explained I can’t even return the order. Will be cancelling permanently.
The service is super professional and attentive. I feel I am being taken care, which is the best feeling ever. Regarding the vitamin itself (fertility support), overall I feel better (and my cycle is "organized" and now I can identify every stage properly) but I haven't been on a consistent search for pregnancy yet so I can't say if it helps in that way. I really hope it does.
Great customer service after a small delivery hitch - can’t fault Wild Nutrition
I liked their product. No hard sell, just essential information. I liked their approach of using a subscription which offers really great value and makes sure you maintain continuity with your vitamin.
The product is good, but I signed up to the subscription service as I’m a new mum and it’s one less thing to organise, and I’m now on my third day without the next batch. Which isn’t ideal when breastfeeding. I’ve had to email to chase up, which negates the thought that it would be less admin.
Easy in cancellation
I'm happy I found Wild Nutrition. Their produits are really excellent, the delivery service is good and the customer service is very proactive. It's a real pleasure to deal with such a professional company who obviously cares for its customers.
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
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