Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
WE could not get over our problem. we simply needed to acquire a sim of our business number for our new mobile phone. a man with his own mobile shop did it for us while we watched him for free. It was simple when you know how.
The porting didn't go too easily I had to chase up as although I could make and receive calls I couldn't use the data. I phoned up and it was sorted out reasonable quickly
Excellent service and professional staff. Reliable network and very stable.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Bought a doro phone for my dad to use along with a £5 per month bundle. Never had such a difficult phone to set up. The asda instructions are awful and ended up having to speak to someone to activate the bundle I had purchased.
Paid £5 bundle, got sent 2 sims attached to wrong telephone numbers, neither registered with £5 bundle bought, set it up for Mum with onset dementia to keep in touch at more affordable price, turned out Asda mobile wouldn’t help despite sending public guardian email the LPAs were in process of registration & out in July! Despite living at same address & giving all my details paid & given for sim, they refused to deal with me & wanted to speak to account holder, mother who hadn’t a clue what they're on about ive health issues including vocal cord problems, and all this over £5 that wouldn’t activate! How many others they ripping off cos they dont activate & don’t chase £5 or £10 etc i went through fraud in end with CC to get money back, but how many are not so lucky & elderly/sick being ripped off?!! Dodgy company, would stay away!!!
All good just what I wanted
That it was recognised and advised on and sorted without issue
I have been pleased with ASDA £5 PAYG bundle for several months and recently upgraded to a £10 bundle. My PAYG balance for extras outside the bundle has always been zero. Suddenly long SMS texts (more than 180 characters) failed with message "service not activated on network". Customer telephone services insist that this is because long texts are not included in ASDA PAYG bundles and need PAYG credit. They did not seem to understand (or care) that long SMS worked on my £5 bundle but now fail on my £10 bundle. I'm not leaving ASDA Mobile, but I will be wary. I will use Whatsapp for long messages.
Moved to Vodafone from EE for a much better signal and better PAYG price. Much better and no hassle changing over. Very happy with them.
Great service easy to use does what it says on the tin
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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