Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
I tried to register for a mifi device but couldn’t get text. I put sim to my IPhone on the Vodafone network but couldn’t connect as profiles set up but none were showing in settings. I complained to customer services but got nowhere so I told them to keep the payment and give to charity. What a waste of time
Needed to speak to a real person in order to update my payment method. Got everything sorted efficiently and politely. An excellent package
The lady understood my issue and dealt with it promptly and efficiently to my total satisfaction 10/10
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
They are amazing any time I call i always get someone who puts me at ease immediately as if they sence im extremely nervous I have bad mental health and severe anxiety but my advisor for Asda mobile was very professional had my problem fixed straight away lovely team of people I will definitely be letting my freinds and family know and I would advise everyone to join Asda Mobile Thankyou. 💖 Jess 😃💖
There is a big difference between service agents with some being basic and some being very professional but Asda mobile have a very good range of services Would recommend them
Thank you very much
Asda mobile is a great service and great coverage
Haven't received my Sim card that I purchased with you online. Very disappointed with this service.
Not so happy with the way the app works seems a bit hit and miss other than that satisfied so far
Ordered a sim online for £19 a month, a week later still hasn't arrived. On the app it keeps saying processing. To late now, went with someone else. Even went all the way to Swanley Asda to the mobile phone shop but it's closed down. Looked for a SIM but has all other Sims except Asda. You can pick up a leaflet and scan a code but what's the point of that, I wanted a SIM card now. Useless😡
The attendant in the shop was very helpful and professional.
All went very smoothly.
I think Asda sim contract is value for money.
I am trying to pay my new monthly subscription. I made all the necessary checks then left the call to my wife. She explained the problem and the agent heard her clearly. She could not hear the agent. Who terminated the call and called her back. Even though she heard my wife in the first call she would not continue the conversation and without my presence could do nothing. How pitiful is that! she knew the problem and also knew that by terminating she would not be able to help. Why not send a text to say she could hear my wife clearly and would email a reply? I am in my first two weeks of being an Asda Mobile customer and am beginning to think I made a bad choice.
Terrible experience, to even get started the webpage kept on freezing to join Asda Mobile. Once joined they data on App was incorrect instead of 25gb it was showing 3gb.
I never received the Sim! I dont think that is the fault of Asda Mobile, our local Manchester North East Royal Mail delivery office is in disarray!
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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