Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Absolute disgrace of a service. I’ve had texts claiming they couldn’t take the payment on my recurring bundle and now it seems the bundle has expired so I’m having to top up manually as I’m dependant my mobile. I’m now being charged for calls and data. They are obviously having technical problems but it’s impossible get through to discuss it. ASDA, get your act together.
Very efficient help with my query which was speedily resolved.
Some great value tariffs. Simple sign up and transfer of original phone number
No problems with mobile SIM but web site and app must be one of the worst I've ever used. If you can manage to get logged on nothing seems to work. I've had to try and make a payment online due to a online payment issue, what a nightmare! And why do you need seperate accounts for mobile and online shopping? This just adds to the confusion.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
The transfer over to Asda mobile was super easy with a bonus added
I have had a monthly renewing PAYG account with Asda for several years. Suddenly they are texting and emailing to say my bundle didn’t renew. I must call them to sort it. I spent hours holding on the phone and in the end I gave up. Will be texting for a PAC code today to move to Smarty. Useless company
I've just joined Asda mobile. I'm currently on holiday in Greece for 2 weeks. I thought 10GB of data would last me fine, but in the small print asda state you can only use 5GB of your data package. I'm currently without mobile data so cannot use my phone outside of the hotel. This is pathetic. The app keeps crashing, there is next to no-one I can contact. They have the audacity then to charge 10p per MB. Although I cannot even seem to use this ??? Will be going back to O2 when I get back to the UK. Awful service
The Asda mobile customers service is great.Being a woman of 66years old, I could clearly understand them because they spoke clearly in English. They are very quick polite friendly, And very helpful cheere staff and thay just let me take as much time as I liked to solve the problem. I cannot recommend them enough. Big big thanks to Asda mobile service team thanking you Miss Jane Holman keep it up Asda mobile team well done.
Having issues when trying to top phone up by text and had to speak with an advisor. She was super helpful, friendly and very efficient.
Mike was fantastic with his customer service manner and a very cheerful person 👏
It still keeps returning to my old account? I have to keep switching it off and on to get back to Asda sum!!
The degree of engagement and helpfulness.
Quick and easy switch over from my old network provider
Very easy to change over.many thanks
Very good service and highly recommend helpful and sorted right away thank you.
The price on the advert is not what you get. Advertising 5.99 a month for 2years The contract changed to one year and also when the Simon arrived the contract price changed to 14.99 when I rang up they said they would change the contract time and the price . I told them not to bother as was this was not how a large company should operate.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
This profile hasn't been claimed by the business owner.
