Great signal and excellent prices.
Great signal and excellent prices.

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Far too complicated and multiple accounts for Asda online, Asda mobile and Asda rewards needed for one sim.
Some info sent to me did not reflect the actions I could take on my mobile and I needed to look at google to find out how to download a data link from Asda mobile.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Bad company Deceitful sale
Had my bundle up and running again after a bank issue in 5 mins
Tried to top-up at Asda in Frome Somerset. They can’t do it due to a technical issue for weeks - not fixed. Very hard to find other outlets that will top up Asda Mobile so would not recommend.
Oh dear, poor app is a real let down. Ran out of data, try to buy an add on gives "sorry, something went wrong", using balance or using by card. So my credit balance is being eaten up at the out of bundle rates and my normal bundle doesn't renew for 13 days. Going to have to move.
It would not work and phone call did not help i told the operator too cancel the SIM and I bin it
Initial set up was quick and transfer of my number went very well, unfortunately the signal is not good and often end up with a crackly phone call or even cuts off during calls.No problems with previous company so regretting my move now.
So easy to set up and keep your old number. What more can I say!
It was all straightforward and easy
Very helpful customer services made for easy setup of opening an account
Asda your mobile website is dire. When accessing from an iPhone the website is off page, you have white text on a white background, you endlessly click in your portal to either see your transactions, your profile etc and you just click repeatedly on each heading and it does not move to the relevant page! It is the most clunky, non user friendly interface I have seen in a while. No thought for how the customer uses the portal, and obviously very little testing taken place from a user perspective. When you click auto renew it still never auto renews, so you end up with no bundle. The whole experience feels like a bargain basement throw together.
I was having problems with logging in to my account and assistant was extremely helpful in talking me through the process.
My Original SIM card was "lost in the post", I had to request another, when I received the new card I tried to transfer my existing number to my new Asda account, I suspect that the number was transferred to the card that did not arrive, it took four days to resolve the problem.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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