Home Instead Senior Care is a leading provider of in-home senior care services, dedicated to helping older adults maintain their independence and quality of life in the comfort of their own homes. The company offers a range of services designed to meet the unique needs of seniors, including mobility assistance, everyday task support, and specialized memory care. With a focus on personalized care, Home Instead works closely with families to ensure that their loved ones receive compassionate and attentive support.
Targeting families seeking reliable and professional care for elderly relatives, Home Instead Senior Care emphasizes the importance of a caring approach in its services. By matching clients with local offices, the company facilitates tailored care solutions that address individual needs and preferences, ensuring that seniors can age safely and comfortably at home.
Home Instead Senior Care has a poor customer experience.
Home Instead Senior Care receives a mixed reception from reviewers, with a significant majority expressing dissatisfaction. Many customers criticize the company's management, citing poor communication, lack of training for both management and caregivers, and a general absence of compassion.
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Complaints about rude staff and inadequate support for essential home needs are prevalent, with some reviewers noting that caregivers lack basic skills for household tasks. However, there are positive mentions of individual caregivers who provide excellent service, with some clients appreciating the reliability and responsiveness of specific branches. While a few reviewers highlight the quality of care from certain staff members, the overall sentiment leans heavily negative due to systemic issues within the company.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
156
100%
-1.2
● Low
2.2 / 5 overall
=
156 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
1.0▼ 1.2
12-month avg
2.1
All-time
2.2
Category avg
4.4
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
2.7
3
Sep 24
1.0
1
Oct 24
—
0
Nov 24
1.0
2
Dec 24
4.0
2
Jan 25
3.0
2
Feb 25
1.8
4
Mar 25
2.3
3
Apr 25
2.7
3
May 25
—
0
Jun 25
1.0
1
Jul 25
1.0
3
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 156 most recent reviews.
Top praiseof 45 positive reviews
Customer service29%
13 mentions
Professionalism16%
7 mentions
Helpful support9%
4 mentions
Reliability9%
4 mentions
“We went to them on basis of personal recommendations and were so happy with the service they gave”
On “Customer service” · Jul 24, 2024
Top complaintsof 108 negative reviews
Payment issues27%
29 mentions
Customer service20%
22 mentions
Charges16%
17 mentions
Cancellation9%
10 mentions
“Make things that are needed to stay at home easy to obtain”
On “Payment issues” · Jul 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Health & Medical.
Overall rating and review count for this company and similar companies
Aylesbury Home Instead. Carers are very good and gave mother in law great help. Admin staff and owners are a different breed. Ambiguous application of contract terms, zero sympathy when she had to go into a care home. Fundamentally a money greedy operation with no sympathy.
Have regular carers that are prompt and caring . Always try to get known carers helps . But sometime communication with office staff can get confusing when speaking to different staff.
They started superbly but then they began ringing late afternoon to change the timeout call which interfered with my medication and routine or were cutting short the visit length. Usually I could reorganise but one day I received a call late in the afternoon just as I was leaving to shop again shortening the visit. While queuing to payable 7.00pm. I received a call saying the carer was at my home. The contracted time of the visit was 7.45pm for 1hour. I said it would take at least 15minutes to get back. On arriving the carer walked towards me from along the road and told me her my time was up and she was going to her next client. On getting out of my wheelchair, putting shopping in kitchen then returning to my room the time was 5mins before the regular call time. NOBODY HAD ASKED IF IT WAS CONVENIENT. JUST THEIR STATEMENT OF INTENT. THE VISIT WOULD BE HALVED, NO MENTION OF CHANGING THE TIME. I SLEPT FULLY DRESSED. Next day I received a call cancelling my care. Reason given, I didn't seem satisfied with their ORGANISATION!
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Sutton Coldfield Franchise
We used Home Instead for 2.5 years to care for my mother before we left them. I would rank 3 of the 5 carers we experienced as exceptional. They really cared about what they did and did it well. However, the back-office team and owner ranged from adequate to incredibly poor. Even when things were proven not to work, the way they rigidly and doggedly stuck to their processes and policies was incredibly frustrating for the family trying to manage care needs.
We tolerated incorrect billing, admin errors and a general coolness towards customer focus. The straw that broke the camel’s back was a bad experience with 1 carer who made fundamental mistakes putting my family member at risk and Home Instead failed to acknowledge this at the management/owner level (or compensate for the fallout charges). When things went wrong of their making, there wasn’t any genuine empathy or goodwill that I experienced. Home Instead are the most expensive that we found, so charging a premium for the hassle and oversight I had to do myself wasn’t acceptable.
We went to them on basis of personal recommendations and were so happy with the service they gave.
They were kind and sympathetic. They get to know the individual and we had full trust in them. Home Instead’s model of home care has set the bar higher for everyone – it’s how it should be everywhere. Thank you for being there.
I have worked for Rugby Home Instead now for 3 years. The support I have received from day 1 has been above and beyond. I joined the company with no experience in care and have gone on to have been awarded my level 3 in health and social Care as well as my City in Guilds Dementia Care training. I can honestly say, i love my job!
Excellent interview process & companion choice for my mother. Adriana was the perfect person for my mom’s caregiver. Conscientious, kind & a good driver which is very important to my mom.
In-home staff are all very kind and patient. However, the overall business management is extremely poor. My father is currently in hospice care, and the office staff expressed no empathy when we tried to cancel future in-home visits. I understand that there are policies in place, however the complete callousness ("Well you will still be charged - it's in your contract!") is absolutely disgusting. Zero compassion - shame on you.
Home Instead in Trumbull treats their employees like dirt. They allow the clients and clients family members to abuse the caregivers for long periods of time. When you request repeatedly to be removed they hang up on you, gaslight you, and then terminate you for going above and beyond with your job duties. They do not protect you and stand in your corner. Being proactive, thorough, practicing cleanliness is frowned upon. Basically show up to your shift and don’t lift a finger for $16hr and let the proactive caregiver take being put down by the office and clients everyday for hours nonstop. Find a better more sympathetic and protective company to work for.
Find A Company That Actually CaresOnce upon a time Home Instead Senior…
Once upon a time Home Instead Senior Care was a good company that looked after both their workers (each branch was franchised) and the clients. Now that Honor (a tech company) bought Home Instead, I have both personally experienced and witnessed a huge decline in the care and attention needed from a company in charge of senior citizens. As a caregiver, you will be earning less than half of what the company charges the clients. As a client, your bill will be inaccurate almost one hundred percent of the time and never be able to reach anyone when you call because everyone is “in a meeting”. This company is a sad little shadow of what it used to be before Honor took over. Go elsewhere!
Absolutely no problem with the carers from Home Instead in Hereford who did a good job caring for my sister in law, but read the small print of the contract. There are charges at the same rate if you go into hospital or for any reason even when you have no need of care. We have switched to a care company that does not charge if care is temporarily not being provided.
I was working as a caregiver in Iowa CIty and I thought that it was a good company to work with until I witnessed some things that weren't so good. First of all, I ended up getting sick with the stomach flu and today, June 26, 2024, I had to take my son into the hospital for the same thing. The manager, Becky, decided to fire me through the email that she sent me and then later decided to call me "to see if I had gotten the email." She likes to gaslight people due to having issues in her past so she thinks it's okay to do it to other people. The secretary, Theresa, likes to talk bad about the clients behind their backs. So I had an issue with a client the other day and couldn't figure out with to do and Theresa told me that the clients "likes to complain about anything and everything." I would be very careful around these two people and I would document everything as well as take pictures.
A little heads up, what you can expect, from Home instead, if you go for an interview with them.
This was the Norfolk/Cambridge branch, in the UK.
So, yesterday I had an online interview with Home Instead, and I thought it went fine, but obviously not, as I didn't get the job.
The young man, said that at the end of the day, he would contact me, he didn't. I had to chase up an answer today.
It is what it is, not getting the job, that one has applied for, but the reasons given were so completely untrue and unfair. But that just shows, that if a company is behaving like that, then it is of course, best not to work for them.
The reasons they gave me was, that I didn't show interest in the work...I was shocked to hear that, as I most definitely showed great interest, in working with the elderly clients. I kept on asking questions, whether it was ok, to do gardening with the clients, and cooking, baking, painting, arts and crafts etc.
I also asked for advice, in how to deal with challenging situations, if they should arise.
So, I did ask many questions about different scenarios, and also asked if I could do certain activities with them, such as gardening, baking, etc.
If that is not showing interest, and involvement in the job, I don't know what is.
Then they also mentioned, that being dressed in a hoodie, was not considered appropriate and unprofessional...Now this also shocked me, as my hoodie was down, it was obviously NOT over my head, it was down, so my whole head was visible, of course.
I was wearing a clean hoodie, casual relaxed clothing. For this line of work, I would have thought, that this was accepted, as you are to spend, a lot of time, with the elderly client in their homes, so being in comfortable clothing, is a must.
This is not a front of house position, in a corporate business, or in a Hotel. This is looking after elderly clients in their homes, for two weeks at a time, so relaxed clothing should definitely be accepted.
But clearly it is not.
Another reason, was that I didn't have a fixed address...also not correct. I live in between my caravan, and my art workshop at the moment, while I am looking for a house. However, I have a postal address, where they can reach me, and most importantly, via my phone obviously.
I will anyway, be away for two weeks at a time, with the client, so those reasons, are completely unfounded.
The only thing, that was close to resembling any truth, was that I didn't know much, about the company, other than it takes care, of elderly people.
I find this to be so irrelevant, whether you know the whole Wikipedia, about the company, when it was created, every single detail, etc.
They work with elderly people, provide in-house services for them for two weeks at a time, that involving, cooking, gardening, walks in the park, shopping, etc. that should be enough to mention that, and I did.
You may know, all the bio about the company, but still not be a good carer, that doesn't ensure, that you are good at your job. It is about being good with people, and I am.
it is some weird criteria, and very robotic, the way they judge, whether you are suitable for the position or not.
In this case, the reasons, they gave me, about why, I didn't get the job, was also very untrue and unfounded.
It seems like they are very incompetent rigid and soulless, no passion for engagement with people, nor do they seem to have any skill, in hiring people.
They seemed more interested in the job candidates, knowledge of the company logistics, and how they are dressed, rather than if the job candidate is a warm, caring person, who really would be good as a carer.
Their reviews speak for themselves, they have 63% one-star reviews and less than 30%, five-star reviews, and that is from both relatives of the clients and people who have worked for them, or been in the onboarding process.
Cold and uncaring people. Would definitely NOT recommend Home instead.
So now you know, what you can expect, from having an interview with Home instead.
Karina
Kim has been doing an outstanding job at Lord Rosebery Lodge, providing exceptional care to one of our residents. Her kindness and friendly demeanor make a significant difference in the daily lives of those she assists. Kim's dedication and compassion truly stand out, and her hard work is greatly appreciated. Well done, Kim!
From the first moment I had a feeling of genuine, heartfelt care that Amanda from Home Instead had, she speaks from the heart and delivers what she promises. An amazing person to work with and delivers consistently high standards not just in her own work but that of the company as a whole.
I have worked for home instead, lytham, fylde and wyre for 5 years. It's a great company to work for. All the staff,carers and management, are fantastic! I wish I had started years earlier instead of working in offices!
I went for an interview in the cork south office, did the interview, completed all training, I had holidays booked ever before the job which I explained, they wanted me to come in and sign contracts which I agreed got a call from the manager, she was closing my application, I was treated so bad, avoid this office
Home Instead helped my mother regain her ability to live independently and they provided excellent and professional care during a difficult time. I called them late one night to leave a message after learning my mother was being discharged from a rehab facility to a nursing home because she wasn't progressing with walking or eating. I knew in my heart that my mother would be happier and would make progress if she could return to her own home but she would need 24-7 caregiving for a while. To my surprise, Kevin Ledgerwood answered the phone that night and met me the next day at my mother's home. Then, he went to the rehab facility to meet my mother and speak with the staff and assure them that Home Instead would provide caregiving immediately. Shelby Coffee carefully arranged caregiving schedules so there was no gap in coverage and she updated me often about my mother's condition and she made home visits multiple times a week. The caregivers went above and beyond, encouraging my mother to walk and eat and, under their kind and patient care, my mother regained strength and happiness. I highly recommend this awesome group of people.
Laura V
I have worked for Home Instead Chichester for 2 months now and it is the nicest, friendliest place of work. The Care-Pros are amazing, our Client team are amazing, everybody in the office and out on the field go that extra mile to make you feel welcome and help in anyway they can. Lots of opportunities to develop, I can't fault them (Chichester GB)
Home Instead Senior Care is a leading provider of in-home senior care services, dedicated to helping older adults maintain their independence and quality of life in the comfort of their own homes. The company offers a range of services designed to meet the unique needs of seniors, including mobility assistance, everyday task support, and specialized memory care. With a focus on personalized care, Home Instead works closely with families to ensure that their loved ones receive compassionate and attentive support.
Targeting families seeking reliable and professional care for elderly relatives, Home Instead Senior Care emphasizes the importance of a caring approach in its services. By matching clients with local offices, the company facilitates tailored care solutions that address individual needs and preferences, ensuring that seniors can age safely and comfortably at home.