Phox Water is a UK-based company that specializes in providing sustainable water filtration solutions. The company has developed the first refillable water filter cartridge, designed to reduce the environmental impact associated with single-use plastic cartridges. Customers can easily refill the cartridge with fresh filter granules every 30 days or after filtering up to 52 gallons of water. Phox Water offers customized filter packs tailored to the specific water quality in different areas, ensuring optimal performance for its users.
Targeted towards environmentally conscious consumers, Phox Water aims to provide a practical and eco-friendly alternative to traditional water filtration systems. The company's products include a range of water filter jugs and refill packs that are designed to be convenient and easy to use, with refill deliveries sent directly to customers' mailboxes. With a strong focus on sustainability, Phox Water appeals to individuals looking to reduce plastic waste while enjoying better-tasting water.
Phox Water receives overwhelmingly positive feedback from customers, who praise the quality of the water and the effectiveness of the filters. Many reviewers highlight the great taste of the water after using Phox products, describing it as fresh and clean.
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The customer service is frequently commended for being professional and efficient, with prompt dispatch and reliable delivery noted as significant advantages. Consumers appreciate the ease of ordering and the environmentally friendly approach of the products. However, there are some complaints regarding issues with filter components and delivery mishaps, such as parcels being misdelivered due to label printing problems. Despite these minor concerns, the overall sentiment remains highly favorable, with most customers expressing satisfaction and loyalty to the brand.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.5
1,000
100%
+0.1
● Low
4.5 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.7▲ 0.1
12-month avg
4.5
All-time
4.5
Category avg
4.3
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Dec 24
4.4
135
Jan 25
4.1
146
Feb 25
4.4
159
Mar 25
4.6
102
Apr 25
4.7
143
May 25
4.6
88
Jun 25
4.7
151
Jul 25
4.7
76
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 458 positive reviews
Delivery35%
161 mentions
Fast & efficient29%
135 mentions
Easy to use28%
129 mentions
Customer service19%
85 mentions
“I have had my Phox water filter for quite a few years now & loved it but unfortunately a small piece broke off my lid”
On “Delivery” · Jul 17, 2025
Top complaintsof 25 negative reviews
Customer service28%
7 mentions
Response time20%
5 mentions
Delivery16%
4 mentions
Cancellation12%
3 mentions
“I have been a customer since 2022 and love the product”
On “Customer service” · Jun 30, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Appliances.
Overall rating and review count for this company and similar companies
Well Id looking for Glass jars carafe .But the issue was this filters every mont to change So When Id found Phox just I observed. But recently Id make order Delivery Came next day so quick.And Filter changed is actually those granules what is so good.Water taste is so sweet.Id like design off the jar.For me good purchase.
Not used it yet but looking forward to using it. I have a Brita filter and glad aphid have filters available for Brita water jugs. May upgrade to the Phox filter in the future.
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Purchasing the Phox water filter jug & filter was easy, as well as re-ordering the filters. It feels like an affordable way to have cleaner water & more eco for my family.
Was a bit disappointed at first as the app didn’t work for reminders to change filter but I think they have updated this now.
I recently dropped my Wave jug, shattering the jug and braking the lid. I contacted Phox, asking if I could buy replacements. The Team were helpful and efficient and had replacements for both in the post to me the following day. I had to cover the cost, which I fully expected but I was only charged for postage. Amazing service and so lovely to receive these replacements at no cost.
Tasty water, clear instructions, pretty design. I bought a glass jug with one year's supply of alkaline filters (8 in total). It shipped fast and arrived in a pretty but minimal cardboard packaging - great for the environment!
There were clear instructions on how to start using the filter jug. We went with the alkaline filter with added Magnesium and can really taste the difference. A week in and we're getting a lot of use and enjoy drinking water again!
Honestly, the best filtering jug I have ever had. Sturdy glass, basically unbreakable. Plastic free filters, plastic free everything. Brilliant app where you can keep track of the expiry day of the filter. It has been 3 years now, and I am happy to be a customer.
As the thing which holds the refill packs had cracked I needed a replacement and I’m pleased to say that the team were able to arrange that quickly and efficiency so that I now have good filtered water again
I have had my Phox water filter for quite a few years now & loved it but unfortunately a small piece broke off my lid. I didn't want to replace the whole unit as don't want things that could be fixed going into land fill so I reached out to Phox to see if I could get a replacement lid. They were absolutely amazing and all they asked I pay was for the shipping! It's so wonderful to see such good customer service in a world full of the exact opposite! I've recommended them to lots of people before but I will be doing so even more now!! Thank you Phox for restoring my confidence in buying a product and recieving good after service! 5* replies to my email were also so quick!
Phox Water is a UK-based company that specializes in providing sustainable water filtration solutions. The company has developed the first refillable water filter cartridge, designed to reduce the environmental impact associated with single-use plastic cartridges. Customers can easily refill the cartridge with fresh filter granules every 30 days or after filtering up to 52 gallons of water. Phox Water offers customized filter packs tailored to the specific water quality in different areas, ensuring optimal performance for its users.
Targeted towards environmentally conscious consumers, Phox Water aims to provide a practical and eco-friendly alternative to traditional water filtration systems. The company's products include a range of water filter jugs and refill packs that are designed to be convenient and easy to use, with refill deliveries sent directly to customers' mailboxes. With a strong focus on sustainability, Phox Water appeals to individuals looking to reduce plastic waste while enjoying better-tasting water.