BeSmart Utilities is a comprehensive service provider that consolidates various home utility needs into a single, accessible platform. The company offers a range of services including broadband, car breakdown assistance, home emergency support, mobile services, TV packages, and energy solutions. By streamlining these services, BeSmart Utilities aims to simplify the management of household bills for its customers. Targeting homeowners and renters in the UK, BeSmart Utilities is committed to enhancing customer experience through UK-based call centres and a focus on eco-friendly practices. The company has set ambitious goals to transition most of its customers to paperless billing and to assist them in adopting energy-saving solutions. Through initiatives like affiliate programs and referral bonuses, BeSmart Utilities encourages customer engagement while promoting sustainability in utility consumption.
BeSmart Utilities receives a mix of feedback from its customers, with a notable portion praising the helpfulness of the staff and the quality of breakdown cover. Reviewers frequently highlight the excellent customer service, particularly noting the assistance provided by representatives like Rosheen and Chloe, who guide customers through issues effectively.
However, many consumers express frustration over hidden fees, especially the £45 charge for vehicles older than ten years, which they feel is not adequately disclosed. Complaints about slow response times and poor service during breakdowns are also prevalent, with some customers reporting long waits for assistance and feeling misled by the company's policies.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 257 | 100% | +1.1 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 2.0 | 4 |
| Sep 24 | 1.5 | 2 |
| Oct 24 | — | 0 |
| Nov 24 | 1.0 | 1 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | — | 0 |
| Mar 25 | 1.4 | 7 |
| Apr 25 | 1.0 | 1 |
| May 25 | 1.7 | 6 |
| Jun 25 | 5.0 | 1 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 257 most recent reviews.
“Unfortunately I had to cancel my new policy, due to an issue with the age of my car so emailed Customer Services, who...”
“Dreadful service, waited 6 hours for assistance, left a vulnerable young lady in a lane with no street lights on her...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Utilities.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.0 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 4.0 out of 5 (good) | 4.1 out of 5 (good) | — | 257 |
| 4.4 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 2.7 out of 5 (poor) | 3.6 out of 5 (good) | — | 1,000 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 2.0 out of 5 (poor) | 4.7 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.8 out of 5 (good) | 4.4 out of 5 (good) | — | 999 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.5 out of 5 (good) | 3.4 out of 5 (fair) | — | 696 |
Bottom line: BeSmart Utilities is #5 of 5 on overall rating in this group. On website & app, Wessex Water scores higher (4.7 vs 4.1).
257 reviews of BeSmart Utilities. Filter by what matters to you.
Over a year ago
I spoke to Rosheen today because I hadn’t correctly activated my groupon voucher code for my breakdown cover. She was really helpful and reassuring and guided me through the process, responding very... See more
Over a year ago
Quite shocking,was charged £45 told 90minutes for recovery & after 2hrs phoned back only to be told they had been delayed & were sending another breakdown company.Would you not have thought there syst... See more
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I spoke to Rosheen today because I hadn’t correctly activated my groupon voucher code for my breakdown cover. She was really helpful and reassuring and guided me through the process, responding very quickly and clearly. She was excellent and I am now confident that I have the cover I bought. Thank you Rosheen.
Unfortunately I had to cancel my new policy, due to an issue with the age of my car so emailed Customer Services, who responded in a very timely manner. I dealt with Chloe and even though when she picked up the first email from me on a day off, she still made me aware she had picked it up and would keep me updated, which she did. The whole process with her, whilst also simultaneously dealing with Groupon was slick and it was a real pleasure to deal with somebody who kept you informed throughout the process and whose communication skills and customer service were exemplary. Thanks Chloe.
Quite shocking,was charged £45 told 90minutes for recovery & after 2hrs phoned back only to be told they had been delayed & were sending another breakdown company.Would you not have thought there system would have flagged up that the 90minutes had expired & for them to contact me rather than me call them.45 minutes later the other company turned up after I had been told they were coming from 10 miles away which turned out a lie as the driver had been heading back from Bradford when he got the call,so in all over 3 hrs after I originally called.They tell you things that aren't true & charge you 45 pound for the privilege. Will not be going with this company again,I suppose you get what you pay for.Green flag or RAC may be a bit more expensive but you won't get ripped off when you break down.
Dreadful service, waited 6 hours for assistance, left a vulnerable young lady in a lane with no street lights on her own for 6 hours. 10 phone calls made to emergency number, all of the operators lied about the ETA. I would have given zero stars but was unable. Sign up with the Aa or race would be my advice.
It took 4 hours for someone to come and then they charged me £45 as my car is over 10 years old total ripoff!! Steer clear of them much better policies out there !!
Very poor service After taking out the breakdown cover They charge me extra £45 as my car was over 10y And they charge me a further £35 excess charge for my vehicle being at home regardless I had home start on my cover To a breakdown service they charge me a total £75 Will not buy this cover again cheaper to go AA or RAC
Scam. Broke down, the guy could not fix us so he told us to call again and request a recovery. So we were charged twice: once for the breakdown and once for recovery. Scammers! Edit: after launching full blown complaint stating their own T&Cs they refunded the duplicate payment.
On Monday the 21st I reported a breakdown.The service engineer came out late afternoon on Tuesday they couldn't repair the boiler so.had to turn off the hot water.On Wednesday we got told they wanted a second opinion. Another company came out on Thursday and couldn't fix it and they sent a quote in for the work to So on Friday after more calls to the manager we got told someone would call us to fix the boiler later in the day a engineer rang the bell to fix the boiler that was luck because Besmart never gave our phone number for them to sort out a time.they think it ok not to have hot water to wash for a week. Still waiting on my reply from our complaint
Be vary of the hidden charges for cars older than 10 years old so there is literally no point having breakdown cover with these scammers. You will get to hear Utter pile of crap when you make a complaint. Disgusting customer service. Not recommended.
I do not recommend this service! We had to pay an extra £100 on top of what we already paid. Absolutely not worth it! For the same money, you can get a Breakdown Cover from a much better and more reliable service. On top of that, we had to wait for assistance for half a day. Never again—total waste of money! 🚫❌
Beware of hidden excess! Cars over 10 years old are subject to a £45 excess, this is NOT MENTIONED on the Groupon ad, but there's no use complaining because you will get a cut and paste reply 'the excess is in our terms and conditions' - which you don't get to see until you've purchased. On the other hand, I have BeSmart breakdown cover myself, my car is less than 10 years old so no excess, and the callout was within the timeframe specified and the jump start was efficient. I will know NOT TO RENEW next year when my car is over 10 years old.
Absolutely awful experience To many things went wrong at once with them as a company Read the small print they wanted £45 to tow the car to a garage and I had premium cover So my advice it's a scam I got a refund and Groupon Should check these companies deals out before using them as this was not a good deal And quite clearly mine was not a one off situation after reading some people's same situations as mine on here 🙄
I purchased breakdown cover via Groupon on 28th February 2025 and have not received my membership number or details of my cover from BeSmart. I have contacted them on 3 separate occasions since, to no avail. If I could offer any advice, avoid purchasing from this company.
I bought the Premium Breakdown cover via Gropupon on 28th Feb., and received an email informing me I would get the documents within 24 hours. On 2nd Mar, I tried calling them but informed that office hours are only 10am-3pm Mon-Fri. I emailed them that I wanted to cancel.1) because I hadn't received the documents 2) Having read the reviews implying this company uses under-handed tactics to get you to pay excesses when you need them. This is 3rd Mar and still not a word. Groupon are no help at all. To say I do not trust this company is the putting it mildly. Pity there are no ZERO Stars!
My daughter was stranded for hours with an elderly lady straight out of hospital. She phoned to say she had broken down but took 25 minutes and loads of stress on the phone only to be cut off. I had to phone for her, another 25 minutes on phone for me.Very slow to deal with. Beware of a £45 excess if car is over 10 years old. My daughter didn't have a bank card with her and they wouldn't send recovery until excess was paid. She would have been stranded if I didn't pay. I don't think I would use them again. I'll stick with getting her breakdown cover from elsewhere.
The car breakdown cover offer is extremely misleading. You have to pay an extra £35for a home call out - even when you pay for Home Assist, and £45 if your call is 10 years or older ie an £80 call out at home having paid fro your home assist policy ! I tried to cancel my policy with 14 days but it says once you have redeemed (to find out the T&C's) you cannot get a refund !! I'll never go near Be Smart again !!
I have purchased this via Groupon and at NO point was I advised that there is a £45 extra charge for cars over 10 years old! This is false advertising. They wanted £45 to come out and fix a flat tyre. This issue has nothing to do with the age of the car! Absulte SCAM! Stay away!
Received an email stating that i would receive my written confirmation?? in a few days! 30th October. Bought on 27th October, still waiting nearly 3 weeks later.
BeSmart Utilities is a comprehensive service provider that consolidates various home utility needs into a single, accessible platform. The company offers a range of services including broadband, car breakdown assistance, home emergency support, mobile services, TV packages, and energy solutions. By streamlining these services, BeSmart Utilities aims to simplify the management of household bills for its customers. Targeting homeowners and renters in the UK, BeSmart Utilities is committed to enhancing customer experience through UK-based call centres and a focus on eco-friendly practices. The company has set ambitious goals to transition most of its customers to paperless billing and to assist them in adopting energy-saving solutions. Through initiatives like affiliate programs and referral bonuses, BeSmart Utilities encourages customer engagement while promoting sustainability in utility consumption.
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