Easy to set up and start using.
Tóok 10 days for SIM to arrive (post office deliver post not Asda). Easy to transfer PAC code and start using.

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Tóok 10 days for SIM to arrive (post office deliver post not Asda). Easy to transfer PAC code and start using.
25 days, 3 promised sims, 3 calls to customer service later, these jokers still haven't managed to deliver a single sim. Now begins the probably fruitless attempt to get a refund. P.S. In the same time I have received no less than 8 sims (mostly for friends and family) from other companies to the same address, most for free, most within 3 working days AT MOST! Its not as if I live on a remote island 500 miles from anywhere! Even royal mail can find my address, god knows who or what Asda Mobile get to deliver (if indeed they aren't scammers that take the money and run).
I changed over to asda due to the cost of my old package, I was advised by yourselves on how to keep my existing number and everything changed over within the time scale I was given. I've had no problems at all
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
I switched from Lebara purely on cost. Unlimited minutes/texts 5 GB data. £4.50 per month 12 months contract. Not a big user I think all calls are location calls ie "I am at shop entrance" "2min away". However I need a phone and this contract does the job. No frills but I can check email WhatsApp messages whilst in the go. It was a pain to change number across 2 days without service. Not sure why could have been previous supplier being dicks. To sum up no frills competent supplier running on Vodafone network
Activation process just didn't work when I tried to activate the SIM upon it's arrival. The account I had to make with Asda to order the SIM was not recognised. I had to waste my time battling with that and then calling customer services. To be fair to them - the account seems to be working now however I am still getting activate your account to use your SIM emails. Leaves me little faith the Sims going to continue working from month 2 onwards when the next £5 is due to come out.
Could not connect to the network
i took out a contract for 12 months, got a sim card that did not work, and have been on to support 3 times, and still waiting for a SIM that will work ,
I got a great deal for a sim only contract, and was surprised how easy it is to switch as I had been with the same company for years and they just kept putting their price up every year plus I kept running low on data. Now I always have data, and the payment is linked to my Asda rewards account.
On-line porting did not work, had to call customer service. Registered an on-line account, but login credentials were not recognised a few days later; a website banner advised that I needed to reset my password and apologised for any inconvenience caused. The password reset did not work. Spoke to customer service (28/08/25) who stated that a website update was in progress and to try again later. No comment was given regarding the password reset message. However the Asda mobile representative was keen to point out that I wouldn't get such a good deal anywhere else, or in other words 'you get what you pay for'. Switching my wife's number to Lebara was a breeze.
Good service all round second to none,well 😊 happy
Porting number was easy great value pay as you go plans
Avoid Asda mobile. The customer service is terrible. There is only a call centre in Egypt. Language barriers are an issue. If you have a genuine problem as I did no one can help. Hey tell you a manager will call back but they don’t. It also takes 6 days for phone to arrive despite it saying one day. I tried to purchase an iPhone 15 but the site kept glitching. I tried so many times repeating the process, i accidentally ordered an iphone 15plus. I called customer services within a couple of hours and explained my mistake. They couldn’t swap it but said it wasn’t a problem. They said they had cancelled the order and told me to re order the correct phone. They were clear they had cancelled the order for me. I ordered the iPhone 15 as I was advised. No phone arrived after a couple of days. After several calls I was told Asda cancelled my order as I ordered 2 phones in one day, despite this being what I was told to do. No emails to inform me about any of this. I needed a phone asap before trip to NY. I had to go and buy one off the shelf as I then didn’t have time to wait for a contract phone. I wasn’t happy. I was told both Asda mobile phones were cancelled. I got back from holiday to find the ‘cancelled’ iPhone 15 plus had arrived at my home. It was sent 6 days after it was cancelled. I was charged for that phone and also charged for an iPhone 15 that Asda cancelled and never sent. This has led to 5 weeks of phoning, pleading and arguing to get my money back and send back the cancelled phone. The short version is I spent 3 full days in the house waiting for it to be collected. Hours on the phone asking for help. Asda Mobile customer services is completely useless and cannot solve anything. Managers rarely call despite promises. They are unable to solve anything and blame other departments. No one takes responsibility. I have finally managed to return the iPhone 15plus but still have no refund six weeks after it was cancelled. I have managed to claim back the money for the iPhone 15 that I never received but was still charged for by opening a case through PayPal credit. I am still working on getting a refund for the iPhone 15plus. This has been completely upsetting and stressful. No one helps or cares. They blame other departments. I am a teacher and this experience has completely ruined my holidays as I have spent most of the holiday trying to get my money back. Asda mobile is unprofessional and incompetent. Worst customer service experience I have ever encountered. Avoid Asda mobile.
Easy changeover and good to be on Vodafone network
The half price line rental as part of the anniversary deal makes it all the more worthwhile
Most unreliable network provider. Truly pathetic. If sim card is faulty and doesn’t work they will send another sim which holds different number then your original number. They don’t tell you this, and it takes time to register and than they will change to your old number. Also, unprofessional caller Centre or customer service
Was easy to sort a sim for my husbands Doro phone and was a reasonable price per month, as he only needs phone for emergencies !
Being with my old company for a number of years and needed to reduce my phone bill looked at lots of different sim only deals and went with asda as such a great price
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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