Easy setup value for money
Easy setup value for money

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Easy setup value for money
Ive been with Asda Mobile for many years and there is never a long wait to speak to a customer services advisor. They are always very polite, friendly and knowledgeable. I have no hesitation in reccommending them to anyone.
Only been with them 2 week but all seems ok up 2 now
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
The man who dealt with my call was very friendly and professional. He helped me sort out the issue in question quickly and efficiently. It was a pleasure to speak to an advisor who was so helpful and polite. I would be happy to recommend Asda mobile to anyone. Thank you
Easy to purchase and receive but consistent issues with the app/website trying to sort PAC and settings for my contract.
Good deal .easy to get.
I have been trying to cancel the sim only plan since the 9th of july (see prev review) Despite complying with requests for id data several times, the replies i have recieved alegedly from asda Mobile continually request information which will to All intended purposes identify my bank account as they continually request digits from my account number and the whole sort code, as a result of this intrusive behaviour , i have made a REPORTto both OFCOM THE POLICE AND TO COUNSEL, i shall also if necessary discuss this issue with vodafone These so so called customer service agents seem predominantly from india, but i recognise scam behaviour, so i suggest ASDA review training in order to root out these bad apples, tarnishing ASDAS good name. TAKE NOTE SIM WILL NEVER BE ACTIVATED, AND DIRECT DEBIT CANCELLED
First sim didn't arrive. 2nd one did and phone still not working after 4 days.
Quick change over on current number Affordable sym card
Easy to request sim , easy to use pac to retain number .Slight hiccup re primary / secondary but that has been resolved . Reduction in monthly cost is welcome
Mobile Data when in Greece will not connect .
I found the service of ASDA Mobile that I experience is appalling. I tried to cancel the contract two hours after online ordered. The communication is poor and I found that there is NO ownerships or responsibility to provide good service to the customers. To date, I have NOT received an contract cancellation email to confirm. Yet, I receive all unwanted emails. I found service after sales is poor.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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