Good price and easy to make the change
Good price and easy to make the change

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Very bad reception in the SO32 area looking to change provider because of it, I’m dependant on the phone for work.
Very good and very happy to recommend to friends and family. Very good customer service as well.
Problem solved straight away, very good customer service
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
All round great service i am on a Sim only plan and moving from EE tonAsda was easy and hassle free had a couple of conversations with agents that were also good.
could not under stand a word when we called the call center
Complete unusable website. Nothing works. I can't renew my sim package - just won't let me. Decided to move to another provider but can't get a PAC code either through the website or by text. So I'm faced with moving and changing my number but it will be worth it just to get away fro the total lack of service Asda provide.
Asda sent our my sim card straight away. No issues activating and service is brilliant. I use it in a mifi box.
My problem was solved quickly and very efficiently by a very pleasant person.
Every month for the last six months or so my automatic payment on my two Asda mobile phones has not been taken and I get a text from Asda saying so. Every month I have had to telephone Asda and they say it is a glitch that will be sorted. It NEVER IS! It goes on and on and today, yet again, I have given them all the details they already have on file. This time they say they couldn’t take it because they don’t have a billing address! I gave them that when I set the auto payment up and have given it every time this situation has arisen over the last few months! A total and complete shambles! I can’t believe that a company like this can be so completely incompetent! John D.Spooner.
Was quick and easy to change my provider and keep my old number
Excellent service
Hopeless and incompetent. I switched to Asda 2 months ago because their competitors are worse than useless. Now 2 months down the line they have still been unable to transfer my old number to my new phone. I have bought a phone which is essentially useless and I am socially isolated and unable to use my phone for work as everyone is refusing to respond to my messages and calls as my phone is now showing as an unrecognised number. Two official complaints later they have sent me emails detailing the solution but they don’t work and it seems that they are unfamiliar with the phone as I am told to click on tabs and links which don’t exist on this phone. I will be taking them to court to recover the costs of the phone and contract as they cannot provide me with a correctly functioning phone and network connection
I recently decided to move to Asda as their sim only package was very competitive. I’m not quite so keen on not being able to send a iMessage and the signal is weaker, but I feel more in control than when I was with a competitor.
Just moved to Asda mobile. Got a great deal on a promotion; 5GB for £4.50 per month on a 24 month plan. No price increases within this period and unused data rolls over to the next month. Great service and communication with a query I had when wanting to tranfer to another plan 25GB at £8 per month for 24 months. No problems at all. Would recommend.
I ordered a preloaded Sim on line. Was advised 2 to 5 working days for delivery. The sim finally arrived 3 weeks later. I had to stay with my previous mobile sim provider for another month at an additional £10 cost while I waited for delivery of Asda Sim.
Bought ASDA pre-loaded 50GB data SIM, doesn't let you start without SMS confirmation (not really an option on a mobile hotspot) and if you get through that (somehow, without any data) you get access to a portal where you can sign up for a contract. Absolutely useless, do not buy under any circumstances, possibly just a scam to get contract customers.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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