Couldn’t register on the website
Couldn’t register on the website. Took out a monthly account but they put the sim on a pay as you go. Not a great start

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Couldn’t register on the website. Took out a monthly account but they put the sim on a pay as you go. Not a great start
Very easy and quick to set up Brilliant service and good price Would definitely recommend
Great service always there with even the slightest problem
Ease of switching,so far everything is working ok
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Extremely friendly and helpful, Asda Mobil offer a very good value and reliable service.
Talk and text is brilliant for kids if you don’t want them to go on the internet and it’s so cheap
My call was good ,I was dealt with politely,and promptly.
SIM card arrived fairly quickly After installation I had a few problems linking my account and my new number but managed to sort it out without help. So far so good.
I have the pay as you go on an auto renew for my children. Every. Single. Month! It does not renew and I have to go in and buy it. The app is horrendous and does not work properly so it can’t even been done on the phone. Only reason I’ve not moved is due to the price… you get what you pay for has never been truer!
I found using the Asda website very easy to use due to the fact that it is very user friendly. It was rather unusual to set up a mobile account without any human interaction, how refreshing. The simplicity how it is possible to change/upgrade from one account to another was mush appreciated. For ease of use I give Asda 10/10. Thank you. Steve.
Not sorted were has my £4 has gone You have more than enough info.you are useless will not recommend any one towards Asda Re your reply Why do I need to reach out to you to do sort it I have sent the information you required my email address, Date you took my money out of my bank account if you can't bothered to check this as proof with your accounts. What hope is there for anyone using Asda Kind Regards
Easy to switch over my old number.
I’m really disappointed with Asda Mobile. I joined through a cashback offer, carefully followed all the steps, but my cashback has been refused because they claim they “weren’t seen as the referrer.” I did everything right on my side — now I’ve wasted time and money for nothing back. It’s frustrating that the responsibility is pushed onto the customer when the tracking clearly failed on their side. This experience has made me lose trust in both Asda Mobile and the cashback process. Would not recommend if you’re expecting to actually get the cashback they promise.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
This profile hasn't been claimed by the business owner.