Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Can't get credit on the pay and go card. Not even at asda store. Tried 3 different stores with no luck.Mum only has a basic phone. So don't understand how to go to my accounts to get set up?
The sim card got damaged when I phoned customer service I could not get the opperater to understand I needed a new sim card after I got fed up with trying to explain and told her to the whole thing
Asda advertised a 24 month contract at £5.99 a month which I ordered but when I came to pay it was only for 12 months. After phoning more than once and much much stress and effort it was changed to 24 months. How ever when I checked my bank statement £6.11is being taken out false advertising. I was transferring my existing number on my Nokia non smart smart phone to my new Motorolla and I wanted my new Asda number to be transferred to my Nokia adn that too was very stressful and time consuming. In fact I think it was O2 that sorted that for me in the end
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Easy to order and set up
1. They say that any used data is carried over to the next month, this is a lie. 2. Their customer service is poor never really addressing the complaints. 3. The app is not an app at all, it is a website and is rubbish. I would not recommend.
Incorrect advice from the contact centre, twice! The phone lines to the contact centre are terrible (not good for a telecoms company) and the language skills of the operatives were very poor…I assume it’s an offshore centre. I’ve followed up for further details but no response.
I was impressed with my first contract with ASDA, I bought a second one for my office mobile. Two contracts for less than a tenner a month.
Everything is going wrong . Company did renew payment after the first month of paying despite the fact this had been set up . So no phone calls on my mobile could be made . Went on line and made the monthly payment which was taken out of my account and I am still waiting for credit to be put into my account to allow me to make phone calls . Their website is not allowing any access to data or information on my account. If things don’t improve I’m leaving this company.
Very easy exp to order a Sim car delivered quickly easy to set up online,was. helpfull when j called for advice thankyou asda
Generally good service, but I’ve just had a bad experience - my bundle didn’t renew, evidently because my credit card had expired. Many other suppliers either warn their customers, or automatically update when cards renew - why not Asda ??
After all the problems Asda Mobile have had over the last few days, I’m surprised at how cheerful and exceptionally helpful their call centre staff are being. My question was answered quickly and knowledgeably and I felt reassured by the end of the call.
I ordered a dressing gown via click and collect. I was given a collection date, the money taken from my bank account and the item never arrived. I was then told I couldn’t get my order and just a refunded.
Friend helped make the change to Asda, smooth, very good value.
Terrible experience. SIM card and phone ordered. Each was meant to arrive within 3-5 days. 10 days after my order the sim turned up. It got to 14 days and the phone hadn’t even been sent yet so I ended up cancelling the order. I phoned multiple times and emailed but was just told there’s a delay, we don’t know why. We’ll email you when we send it. Didn’t even bother to let me know there was a delay until I called. Now ordered phone with VOXI, ordered it at 8:30 pm and I had the phone next day by 11am. Way better service
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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