Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Trying to sign in to sort a payment issue, password saved in my password app didn't work. Decided to just reset it, got an email saying they don't have an account linked to my email. Funny, considering that email address has over 20 emails from AsdaMobile in the inbox. Very frustrating and time consuming, i do not recommend
Easy to change to Asda for a new provider. Excellent after service, with an actual person to help sort any queries.
Had a rolling contract with Asda mobile for about 3 years. I always found the app difficult to use. I decided to change to another network and cheaper bundle.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Your operator was very patient in helping. We deaf old customers rely on slow clear instructions
Great value and all customer support issues resolved efficiently. Shout out to their young Egyptian call handler lady who was very helpful.
I had some difficulty understanding the terms used by your agents but got there in the end
Best speeds achieved today with broadband speed checkers (genuine): Ping Download Upload 59 ms 5.57 Mb/s 8.25 Mb/s Is ASDA throttling bandwidth? With this performance, ASDA mobile can no longer be our go-to provider. Shame, because ASDA mobile was great a few years ago before the change to Vodafone.
It was exactly what I was looking for, pay as you go, very cheap, very helpful when you need information, it's all there. thank you asda mobile.
Had issues with pay as you go renewal, problem quickly resolved.
I didn't get my sim until 11 days late even after many phone calls and I can't activate my Asda rewards card as the verification wheel just keeps going round, I am very disappointed with Adsa Mobile and probably will not renew after my 24 months are up the customer service people in India do not understand the problems and cannot help in any way
Asda had a problem taking online payments so my monthly bundle did not renew. I contacted customer services to report the issue. 2 days later, I got a response - only to say they had sent me a one-time code that I had to email me back so that they could investigate the issue I raised. Nothing from them since. No apologies or offers of compensation or anything, just standard messages informing me that my bundle had now expired and I would be charged for every call and text from now on. A couple of days later a general message was sent out saying the issue was now fixed and I should reactivate my bundle. This was not possible via the mobile app,just returned an error message saying try again. Eventually had a activate a new bundle via the website - for £1 more than my previous one!! Mobile app is still not showing the new bundle, still the old one and stating activation is required. The lack of response from customer services and the functionality of the app are both appalling!! Would definitely NOT recommend Asda Mobile to anyone.
Very basic plan phone -tex all I need most of the time and good value
Wanted a calls and text only sim as husband doesn’t use internet. Good price exactly what we wanted. Customer service very helpful.
What a mess. Bundle didn't renew and still hasn't. No way of getting through on the phone. Twitter agent helpful but taken up a lot of my time. Leaving to Lebara
Excellent customer service and excellent tariffs,
Had a text to say my second phone bundle could not be renewed via my bank order. Rang ASDA who said it was a glitch and they had fixed it after I gave them all the card details again for the third time on the last 3 months. I asked about the subscription on my number one phone and they said that was ok. A couple of hours later I got a text to say they couldn’t renew number 1 phone bundle! This is the third time in three months What is happening? John D. Spooner
Excellent terms offered fir pays mobiles.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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