Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
I am very happy with my purchase but the reason I didn’t give 5stars was that it took 2days for my PAC code to activate during that time I couldn’t receive calls and even though my old number is working on my phone it still displays the Asda assigned number and Asda support can not help me to change it to my normal number
Appalling service uses Vodaphone network it’s really poor. Also sim didn’t work in my phone! O2 sim works fine.
I got deal £10 in 120 gb data
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Does what it says on the box
Easy and convenient
Easy to set up & keep old number no hassle Good price also
This is my back up phone, wanted something cheep and easy, Asda seemed to be the answer
Never experienced a worse provider than ASDA Mobile. Incredibly bad service. Ordered a phone through their website which, after four weeks of not being sent and questioning where it was, we decided to cancel the order. They say to transfer your number via their website, which seems permanently down without an option to do so. Customer service is unresponsive to emails when assisting help, would not use them in the future.
Never ever buy Asda monthly Mobile Scam! I was told £100 over spend while I was in Italy and I was not able to even use a single MB from day 2. I put a cap of £0 spend on my account. Customer service adviser was sarcastic and trying to be helpful with no help at all. I was not able to receive a call or dial someone. I was not even able to use data while trying to recover car through breakdown cover. asda mobile turned things so bad that it was unimaginable. You are not also able to chat with someone and as they dont have 24/7 service you are standing on the road with no internet, no dialling options.I surely did not keep unlimited usage and that is why £5.99 contract was chosen as I had minimal usage.. .. really disappointed with customer service adviser who complicated things by not letting me speak to the supervisor. My Asda mobile app some time shows different number than my original mobile number so many issues with asda mobile. on top of it, I struggled whole week to receive no signals in RM16 6** area and since then I did not visit that area hope that remains same by now. Utter disappointment!!
I needed a replacement payg sim for my tablet and knowing that Asda were offering the best deal at 100gb for £18 I ordered online. The sim arrived 3 days later and was a bit of a faff to get up and running. I had to call customer services to activate as online activation repeatedly told me "unable to activate" the person who I spoke with was very helpful and was able to activate everything fairly quickly for me. I definitely recommend Asda Mobile. I very rarely need mobile data, just for UK holidays once a year so will most likely need to purchase a new sim again next year as the account and number will automatically close down before I need to use it again.
I put a £0 spend limit however on my first bill there has been additional charges which shouldn't have occurred based on my chosen spend limit
it was so easy within 2 days I was up and running
A very reliable service at a very competitive price. The service is sound and very rarely has failed in the 4 or 5 years that I have used them, well done Asda.
I used to shop on line with Asda then the price of delivery went up a lot so I go for the cheapest deliver.
Sorted out quickly.
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
This profile hasn't been claimed by the business owner.
