Bundle renewal resolution.
The operator dealt with my enquiry in a speedy, efficient and manner.

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
The operator dealt with my enquiry in a speedy, efficient and manner.
Everything went well and I managed to keep my old number, but it did take some time to link it to the app
Navigated to item without any fuss & was really simple to order. The delivery was rather speedy too, arrived within 2 days. All in all, was a very positive experience .
Good customer service. Very helpful. Easy to arrange to keep my number. Signal better than previous provider
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
All good no issues
2024 I logged onto Asda Mobile site to purchase 1 x Doro 6820 mobile phone £78.99 plus £3.95 delivery and a £4 talk& text sim. No problem phone arrived and sim set up. The issue was when checking my bank account Asda had charged me TWICE for 1 purchase. I wasn't worried at this point as I had the bank statements as evidence. First point of contact was by phone I informed the agent of the situation. Cutting a long story short after speaking to agents in Egypt/numerous emails including one to a senior director which was completely ignored, and failed promises to resolve this issue, money was taken illegally from my account either intentionally or by mistake and NOTHING HAS BEEN DONE TO THIS DATE TO REFUND MY MONEY. Despite my age and chronic health issues I was going to continue the battle and take it to the Ombudsman however in July 2024 I had a far bigger challenge on my hands as my hubby was diagnosed with cancer (I emailed Asda Mobile and informed them of this telling them that this is not over but husbands health is a priority now). Now we are in July 2025 and after gruelling chemo/radio the battle with cancer continues, we are exhausted, and far too stressed to pick up the baton once again with ASDA MOBILE. So this is me saying to ASDA MOBILE I give in, you should be ashamed for all your empty promises and complete incompetance for not correcting a mistake that you made that robbed me of £82.94. I may have been robbed of what is such a small amount to you BUT, asda, as a company you have lost a great deal more from our custom, for years we have been shopping with you for fuel/grocery instore and online but we ceased to do this from May 2024 and that I reckon would mean around £2500 that you DIDN'T get from our pockets. JUST NEEDED TO VENT ONE LAST TIME AND GAIN CLOSURE FOR OURSELVES.
Following my review on 9th June, I thought everything was sorted. Unfortunately not. Having been told I had a credit which would be activated on 9th July, my dear old mother has just had a text from these idiots telling her she has no credit. They had said they would set up the automatic renew for the months after July but there is no reference to it on my mother's account page. Total idiots, total waste of time. I have just purchased another credit so she is not totally isolated. I wonder where the credit I was told she had which would activate on 9th July has gone? Can anyone suggest a decent mobile company?
Good sim contract at a reasonable cost, and easy number transfer
Not happy with length of time it took to switch number. Only got it done when I rang up.
So hard to understand. Hard to find your way around the site and loads of pages don’t work. They just simply don’t activate when you click on them.
My son-in-law recommended me to switch my phone provider to Asda. It was a new phone and I was able to keep my old phone number. So far I’m happy with Asda mobile.
All good no issues
Easy transfer
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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