Brilliant service not had one issue
Brilliant service not had one issue

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Very impressed was a bit sceptical at first with fitting the SIM as this was ordered online.but with some help from my granddaughter.it was switched and working within the day.
Slow in delivering the product, poor installation instructions, couldn't use PayPal to pay for the monthly charge and unable to make an annual payment. Concept is a good idea for data on WiFi only.
Paid for the first month but so far not received my sim card.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Never had any issues and great reception mostly everywhere. Only downside is complicated top of date. Apart from that it’s been great and no intentions of moving
I was looking through Google this morning and asdas might be merging with another company its about time some of the managers got made redundant because some of the managers are lazy the one at Asda Boston including the dupty manager both of them are lazy they both like stalking customersbothe them are homophobic it jus proves my point Asda Boston is crap for people in Boston and the surrounding areas do your selfs a favour staff away from a crap supermarket
Shocking changeover service. Long time on ‘helpline’ . Queries re direct debits sent still unanswered- all in all I wish I’d stayed where I was!
Every thing was explained to me really well
Easy to do as well as port the number over. Mums very pleased 😄 thanks
IF I COULD GIVE 0 I WOULD. ORDERED A SIM CARD ON 08 JULY WITH SO CALLED "NEXT DAY". RANG AT 1120hrs TODAY 10 JULY & WAS TOLD IT WOULD ARRIVE IN 3-5 DAYS. NOT AN HONEST COMPANY. DON'T BELIEVE THEM. CANCELLED THE CONTRACT & HAVE GONE TO LEBARA & THEY ARE CHEAPER. MY ORDER WITH ASDA WAS 'DW7FKAQW' DON'T GET CONNED RANGE 'LEBARA' TO SET UP CONTRACT, SUPER HELPFUL, RECEIVED MY SIM AT 1030hrs THIS MORNING. "STILL NO SIGN OF 'ASDA SIM'. LEBARA USE VODAFONE NETWORK & "SHOCK" HALF THE PRICE.
Ive been with asdas mobile now for years now and i can honestly say they are a pleasure to be apart of there network and team. The operators are very professional polite kind and caring. There very heavy compassionate about getting any issues or problems resolved should there be any. The bundle phone calls texts and internet packagers are ýyýH best rates i reckon anyway to defantly bee on in this era. They were good years ago and there fantastic now they have just gotten better the bigger they have grown. So if your not an asda customer? What are you waiting for?🤗
Kind & friendly,gave me stuff to my phone so I didn't have to wait for add on to validate. Superb.
Porting of my number did not work it was transferred to someone else. The lovely people in customer services are working on the issue but 2 weeks have passed and I still don't have access to my original number, but someone else has!
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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