Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
Amazing customer service! Yodel lost my parcel and when I contacted Wild Nutrition they sent out a replacement next day delivery with a different courier so that it arrived this morning. Nicely packaged too, very pleased with my purchase :) Highly recommend
Great customer service. Communication and reply to my question was excellent. I love your brand and ethos. Wouldn’t trust any other supplement company.
I’ve been using Wild Nutrition for about a year and have never had a bad experience. Love that everything is naturally grown and arrives in recyclable pouches. I’ve only had to contact them once and their customer service was fast, friendly and went above and beyond. Highly recommended!
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The service was excellent. I couldn't use the Collagen because of health reasons and they said they would refund. Great customer service.
I had recent cause to complain about a missing package and some of the subsequent communication. When the review was picked up, I was contacted by Wild Nutrition, who sent me a replacement as well as a complementary extra. Communication was really swift, and while the initial niggle didn’t impress, they very much righted it. Additionally, the products I subscribe to are very high quality; I can feel the difference they’re making, and unlike cheap supplements, there are no feelings of nausea from taking them. It’s an expensive investment to make but one I believe is worthwhile. I’m very happy to have them in my armoury as I navigate my mid-life health changes and challenges.
Best customer service I’ve ever received
Great customer service
The dispatch of this product has been consistently poor. As a subscription service, timely delivery is crucial, yet twice now the product has failed to arrive on time, leaving us without it. The first time, they blamed a bank holiday—because apparently, those appear out of thin air with no prior warning. The second time, they pointed the finger at the post office—perhaps watching too much ITV for inspiration. When challenged, customer service was dismissive, relying on scripted responses and showing no real interest in a clear, cost-free solution presented to them. Their lack of care and unwillingness to improve makes this service unreliable. If you want the product, save yourself the frustration and buy it directly from Holland & Barrett—whatever you do, don't subscribe.
I had a nutrition consultation which was excellent very on point advice which made so much sense. When my vitamins arrived in a damaged parcel it was dealt with so swiftly is was impressive, a supportive email and replacement. I have done so many deep dives into other supplement brands and Wild comes up trumps for me.
Love the supplements and the customer service is 10/10 :)
Seem like an honest, client facing company who deliver. Always been totally responsive to me.
Great products!
What a little gem find. I had been researching, what felt like days, on the best fertility vitamins and children's vitamins and can honestly say the customer service so far has been second to none, no query or concern seems to big or small. They have been very helpful and supportive. My package arrived in the loveliest little box and all packed to a high standard. Thank you Wild Nutrition, i look forward to my next journey with using your products.
Always so very very helpful. And very prompt to answer your questions or queries. Not to mention top quality supplements.
The customer service team are so responsive! Love their products highly recommend.
Really helpful company and solved my query quickly. Great quality products
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
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