Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
Products are fantastic quality, I have been taking the pregnancy multi & omega 3 throughout my pregnancy and now postpartum. I felt an amazing difference to previous vitamins I was using- more balanced & energy levels up. On top of this the customer service has been fantastic, timely response and so helpful! Thank you so much!
I have requested the 15 minute free consultation via their website whilst having an appointment on that specific day and deciding to cancel my appointment as I did not want to miss this. I received no call at all even after having emailing them hours later giving them the benefit of the doubt informing them of no contact - again no reply. What's also strange is that they continue to update you about the appointment via email and text - is this all a scam? Was 'Helen' ever going to call?
Although the product is hard to review after a month’s use, I can review the subscription method, which in my case failed to deliver the product in time to fill empty jars. The whole premise behind a monthly follow up service is to avoid exactly that issue. Although customer service assured me of it being in transit two days ago it still has not arrived. Making the paid for product 10 days in transit and 4 days of not taking the supplements. In my eyes that renders the usefulness of a subscription ‘not worth it’. They appear to use Royal Mail and can therefore blame them, bur I think if you offer a refill service it needs to do exactly that and use a delivery company that does deliver on time ; Not impossible yet seemingly so.
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Unfortunately the bottle was broken on delivery, I reached out to ask if a replacement bottle could be sent? I had a very prompt reply from Lizzie, who was polite and professional. She very kindly arranged for a replacement jar of supplement to be sent to me. Great service .
I was pleased to take away 3 or 4 simple, implementable ideas from our 30 minute consultation.
Hello, this is the lady with the email that you don't asnwer to. As I can see, this is the only place you answer, so can I please have my refund for the broken jar? And i can't cancel the order that you you put through my 'subscription', so can i have some help with that too, please?
Fanatic customer service
Helpfull , fast , easy
Great product and customer service. Results compared to synthetic vitamins are very noticeable
I had a problem with the supplements, arranged a call and they were so understanding. Talked me through what might have been going wrong and offered an alternative. Amazing service.
Wild Nutrition's products are premium and high quality. They have customer services that match it. it was a great pleasure to speak to them about a query I had- they were quick to reply and very understanding.
Expert consultation from a nutritional therapist tailored my products to my specific needs as well as explains relevant foods to increase essential fats into my diet. My package arrived today, beautifully packed by Carla. I bought Collagen 500, Night Time Duo, and Multi Nutrient 45+. So excited to start the products and begin to look and feel better.
Magnesium and B12 have made a super difference to my sleep and health. Customer service have been really prompt and proactive on the two occasions when there has been an issue with orders.
My repeat subscription did not arrive. I was told on chat the policy was up to 10 days delivery. On website it says 2-3 days delivery. Customer service blamed it all on Royal Mail policy but that is not what is on wild nutrition website.
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
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