Natural vitamins. …
Lovely products and clean without nasties in them. English company. A fab company with great customer service

Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
Lovely products and clean without nasties in them. English company. A fab company with great customer service
Annalee was very helpful. The customer service she provided was excellent. Thank you, Annalee!
Annalee was prompt with her response and sorted my issue out quickly with an explanation 10/10
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Very expensive, not effective in my experience My 2yr old won't eat the childrens multivits as recommended to take - sprinkled on food/in milk - they hate the taste, only yeast extract covered it up (which is probably a more effective multivit in itself) I also bought the breastfeeding support and feel no different. I really liked the idea of these products, plant based, backed up by research (I do wonder about the bias here though - so hard to verify!) but I'm getting back on the floradix, on which I do feel better. Also, why doesn't your breastfeeding multivit have vit D included? So I have to also buy your expensive vit D gummies? Nah. Subscription cancelled.
The star is for quality of the vitamins which are genuinely good. However the customer support is really short sighted. The subscription management functionality changed and reactivated an old subscription that was previously inactive. I was billed double what I was expecting in December and sent vitamins I did not want - and was actually advised by their ‘nutritionist’ that these were not suitable for me. When I asked customer service to refund me I was told I’d have to return the goods at my own cost. Interacting with their team has been painful. I’ve been a subscriber for well over a year but am now looking for alternatives as they refused to refund me for vitamins I did not want and will not take. Really poor experience that will ultimately cost this business a lot more than the £31 refund I requested for goods I did not order. Be better
Fast response. And helpful.
Emily was very gracious and speedy with her responses and in getting this sorted out
Always excellent customer service and very happy with the product.
I was helped by Analee and I was very pleased by the service I was shocked that after having a query about a product I got offered to be sent a replacement which wasn’t what I expected I just wanted an answer to a question and I’m over the moon with the customer service I received and the prompt and fast responses I got. I’ve never really queried anything before and the way it was handled was above and beyond my expectations. Thankyou
I was advised by Katie to book a 15 minute consultation after realising that the Energy Support tablets were reacting with my thyroid medication. Nicole gave me some excellent information and advised alternative supplements. Annalee refunded 1 jar and organised for me to return unopened jars for a credit note. I really recommend booking a consultation if you are unsure what you need.
Unbelievable customer service (thanks Lizzie!) and best quality supplements around. Thank you Wild Nutrition for exisiting!
Excellent customer service and the products are fantastic and best quality I ever had. I highly recommend!
I was very pleased with the way Zarrina dealt with my order. . . The products arrived the very next day. She was very friendly and polite and made me feel as if nothing was too much trouble. I wouldn't hesitate to go back for advice or more products. Such a lovely experience. Thank you.
Super quick action taken by Annalee today in getting an order shipped. As always, wonderful customer service by Wild!
Emily has been lovely and super helpful! The supplements are high quality. Many thanks :)
Signed up to monthly subscription for vitamins needed during pregnancy. First batch arrived with no issues but still awaiting second batch and I ran out of tablets over a week ago! Sent email to customer service and they were completely useless. Advised that I can change the date of future deliveries to mitigate issues. When I tried to do that I can only delay future deliveries not move the date forward. Gave up and requested a refund.
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
This profile hasn't been claimed by the business owner.